The Category Queen Show

If you have a signature service or program consistently attracting and enrolling clients, but it means that you or your team are working longer hours to fulfill that demand, this conversation is for you. 

Don’t create a new offer or limit your monthly income because you can’t meet the current demand. Expand your mindset about what’s possible when you double down on a service or program that is already working (versus diverting your attention). 

In this episode, I unpack our unique method for scaling signature programs and services and give you specific examples for each so that you can get your visionary juices flowing with new ideas. 

We talk about how to scale VIP days, one-to-one offers, a done-for-you service, current group programs that aren’t converting, and more!

The opportunities are infinite when you have a proven offer and demand to fill it. Maximize that momentum by tuning into this episode!

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:14 We've been on this journey of talking about growing and scaling.  

01:36 Not just growing, but creating systems, processes, and methods around your business 

and your offers to allow you to grow without sacrificing the things that matter most to your life.  

02:30 This is where our expertise comes in growing and scaling. We are always looking at the 

offer and the delivery of the offer. 

04:43 Shifting the business model while looking at the offers and putting things into place that 

are going to support not just the business growth, but also your lifestyle. 

05:31 Now let's talk about how to scale from a signature offer perspective. 

06:47 Focusing today mostly on the operational components, specifically delivery.  

07:03 This I say where my zone of genius comes in. I am more of a designer and a visionary 

and I know how to make offers freaking amazing.

07:37 There are three components or ways that you can scale an offer out of the standard or 

traditional thinking. 

08:47 When you think about your one-to-one offer, sometimes it just means scaling the 

components of that one-to-one offer without having to launch a brand-new offer. 

09:52 It's not just about scaling your offers and services. It's aligning with that big-picture 

vision.

10:13 The first thing that we want to look at is the pathway, it’s the journey you take your client 

from start to finish.  

11:20 The more people you work with, the more you'll gonna learn what people need and what 

they actually don't need. 

11:50 Is this pathway aligned with scalability? Is it the right pathway, or is it too big?

12:44 We condense the pathway into a more digestible experience that's going to get them a 

win to the finish line.  

15:15 If you're trying to over-promise, what happens then is we underdeliver, and that never 

pans out well for you, the client, and your reputation. 

15:45 Secondly, we look at your processes. We think about what is actually the easiest thing to 

do and start to systemize parts of the business. 

19:35 Start to put structure, processes, and systems around your offers and your services. So 

that people will know what to expect and they will feel safe. 

20:56 When we think of processes, where do we need to start putting automation in place so 

that not everything is manual?

22:35 Create that environment where they are already totally bought in because you just 

showed them you're one step ahead. 

24:15 What I'm learning especially when it comes to doing more in my business as we grow is, 

the less that I context switch, the better.  

27:03 Then lastly, what we look at is the people. So people means your team.  

28:46 You can bring in people to help you scale so that you're not taking up more hours of your 

time.  

30:24 Another way to do this is by being able to replicate the intellectual property. 

32:21 People are looking for specific results and it doesn't matter who comes to fill that role.  

33:12 But also, there should be frameworks and methods for the team to learn so that it is still 

an extension of your values and your brand. There is consistency in the service that they're 

providing.  

34:38 There's still consultative, coaching, and mentorship happening. But it's also a blend of 

doing some of it for you while also doing it alongside you. 

38:05 Elevate the entire experience by bringing in another expert, and you and this other 

expert can work out a partnership or deal. 

41:57 Again, if you want to inquire more about Launch Like A Queen, the link is in the show 

notes. It's application only, obviously, there has to be a good match. 

42:30 This is your prompt to ask yourself questions so you can get out of the weeds and get excited about the vision. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Whether you think you’re ready for the next level or not, your business is giving you the exact signs you need to determine where your focus should be. 

I want to empower you to step into the “CEO Role” and observe your business from the 3,000-foot level so you can get out of the weeds and into big-vision energy. 

Tune in to confidently transition into your next level and grow to new heights. 

Past Episodes:

Episode 109: Growing vs. Scaling

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II)

Episode 65: Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:19 Whitespace sounds kind of counterintuitive to what we've taught regarding high 

productivity. 

01:36 Your best thoughts are going to come when you are not trying so hard.  

01:55 There is so much opportunity in optimizing and streamlining. When you think of 

scalability, it's not necessarily doing more. It's actually doing less but better. 

02:53 There are at least four signs that will serve as an indicator if you are ready to take your 

business to the next level. 

06:18 First sign is if you are able to attract and enroll clients in some sort of rhythm. 

08:18 If all the fundamentals are in play and you feel confident in yourself to bring clients 

through the door, that is one sign you're ready to scale.

09:14 The second sign is your clients are getting results. 

10:06 You should 100% prioritize the delivery of your offer. Make sure that it is matching what 

your people need and that the expectations are aligned and proven.   

11:04 Part of scaling an offer means streamlining it so that you can put more people through it 

and still preserve those results and that's what we help you do in Launch Like A Queen.

12:42 An infinite part of the business is to have a whole team dedicated to the client’s 

experience, success, and results. 

13:40 Example is the people that come in Launch Like A Queen. They're busting out of the 

seems because they're so fired up by their client results. 

13:48 The third sign is going to feel a little bit counterintuitive, but it's absolutely one of the 

symptoms of growth and scalability. It is your revenue either plateauing or declining. 

15:08 It's gonna feel like your time and energy is split in so many different ways. So 

momentum feels slower and the symptom of this is a plateau or a decline. 

16:53 Now naturally, when you start moving from growing to scaling, you will see some dip in 

revenue, but not a lot. It's taking into account sustainability. 

17:27 The last and fourth sign is a little bit more of an energy thing and a little bit more of a 

mindset. 

19:02  From a quote it says, entrepreneurship is 5% timing, 5% idea, 10% talent, and 80% not 

stopping. That is legit so true.  

02:17 In Lunch Like A Queen, we meet women that have these things really checked off and 

they're ready to take their business to the next level.  

21:56 We want to help you define what your category of one niche is and how to design that 

scalable offer so you can help more people and also, streamline your services so you're not 

burning out. 

22:37 Let's talk about the two things that you need to accept to be true in order to then decide 

and commit to that journey of scalability and growth. 

23:04 The first thing is having a clear vision.  

24:43 Thankfully, this is something that I've been really good at having for myself, and also 

creating for others because it's been my North Star now. 

25:56 The second thing that you really have to accept to be true and also get clarity around is 

the fact that when you start to scale, it requires infrastructure.  

28:06  When I think about growing my business now without my team, I wouldn't even want to 

do it. 

30:33 If you want to do things you've never done before, you have to think in a way you've 

never thought before. 

31:49 There are going to be seasons where it's going to feel a little bit less clear about what 

your next direction is. 

33:52 When you're gearing up to scale and you're thinking about that next level, it's likely 

you're also already being prepared for it and you don't even know it. 

35:06 It's really less about external and more about the internal growth that's happening. When 

you see that, what happens is you now grow inside first, and then the external will match that. 

35:49 In Launch Like A Queen, one of the most important things we can do for you is keep you 

on that straight and narrow path and help you build the system. 

37:50 I want to invite you to apply to Launch Like A Queen. Again, we can't accept all 

applications. We have a very finite limited number of clients that we can take on per month

40:17 This is a rinse and repeat and the exact system you’ll need to grow to multiple six or 

seven figures, and have that rhythm and the cadence and the vibrancy in your business. 

42:37 We're still accepting clients into our 10k Content Collective, where we help you do those 

basic level things in the most miraculous way. The results that are coming out of that program 

are literally insane. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Growing a business and scaling a business are two concepts that are being widely misused and interchanged with one another and it’s leading many coaches and consultants down a path of frustration, confusion, and misaligned strategies. This is why it’s so important to educate yourself as a business owner and learn how to distinguish between the two and how it applies to you and the season of business you’re in.  

There will come a time in your business when doing more of what you’re already doing will actually keep you stuck and potentially burn you out. 

On the other hand, if you try to quantum leap and scale your business without the right infrastructure in place, you run the risk of sacrificing your clients’ results and ruining your reputation in the industry. 

Tune in to this episode to get the tools and knowledge needed to work smarter, not harder. 

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

00:55 I am coming in to talk about growing versus scaling. 

01:40 I am so proud and confident in my knowledge, in my experience, and in the tools 

that we have to serve our clients. 

02:05 It's important to continue to check in with yourself and making sure that you are only 

working with your best clients and people that are a good match for you.  

02:44 It is important to start to adopt the CEO practices and mindset around a true business 

owner. 

04:20 It's one thing to know something and to have the knowledge around it. It's another thing 

to exercise it every day and master it. 

05:02 Growth and scale are being interchanged with one another, but they're actually very 

different. Knowing the difference can help you save a lot of pain, confusion, and keep you on 

that straight and narrow path.

05:40 What's cool is as you educate yourself as a business owner, you start to develop that 

skill

06:50 Business growth is defined as expanding a business to generate additional profits. 

07:18 Scale is defined as the ability to reduce a company's production costs and increase 

profitability when it produces more of a given product. 

08:54 In growth, we're increasing input and also increasing output. With scale, the idea here is 

we're increasing output which means other elements are going down. 

10:15 Where we find the burnout occurs is when you are in growth mode and you start to 

hit a ceiling. 

10:36 Instead think bigger about your business and think bigger about yourself as a CEO.  

11:03 Wearing these different hats, it enables you to start thinking about what can you 

delegate first. 

11:25 Some tangible examples of what it might look like to grow versus scale, think about a 

door knocker salesperson.

13:05 Reaching more people but not increasing the amount of effort, that's what it looks like to 

scale anything. 

13:40 This is what we do with you in Launch Like A Queen. Where we need to streamline so 

that you can work less but don't want to increase your input. 

14:40 Getting to that level of scale does require extra money and extra time. 

16:30 Like me, I've always had a VA, whether it was a couple of hours a week or more than 

that. 

18:18 Our program metrics are being met and has a dial on what's working and what's not 

working. 

20:00 One of the things that I would love for you to do is start to look at your capacity? 

21:10 Knowing I had a lifestyle to preserve, I make sure that I'm protecting my time and my 

energy. 

22:22 There's a lot of opportunity there to streamline without sacrificing the clients experience 

and that's what we do with you inside of Launch Like A Queen. 

23:42 We need to think about where your niche is which is another side note. 

24:04 I read in this book that I'm reading, 10x is easier than 2x, which I would strongly strongly 

recommend. 

24:24 I'll talk about this more in-depth in the next episode, but you're going to start carving out 

a more niched space in your industry. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Bijal Patel, Founder and CEO of LAUNCH, shares the challenges and triumphs she experienced while transitioning from a successful corporate interior designer to a renowned world-class brand strategist for high-level business owners. 

She shares the importance of running your own race, giving yourself permission to go all in on your next level of success, and breaks down a step-by-step exercise for you to implement right away that will allow you to elevate your personal brand online and magnetize your audience. 

You’ll find inspiration, encouragement, and an easy-to-follow strategy all rolled into this power-packed conversation. 

Tune in to take your brand and your business to the next level. 

About the Guest 

Bijal, Founder of LAUNCH, is a world-class Business & Brand Strategist who is the go-to expert for established digital business owners who want to scale to their next level of success. Her wizardry shines with dialing in Offers, brand messaging & positioning, plus her proven ability to price programs using her unique Profit Algorithm method. She has won innumerable awards, including the distinguished “Houston Power Woman” award.

Website: https://welaunch.design/

FB: https://www.facebook.com/bijal.launch/

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

00:46 Guest time episode and with me is Bijal Patel, a brand strategist, CEO, and founder of 

Launch.  

01:33 I’ll be sharing again here when I went to my very first mastermind in-person experience. 

03:40 What we know is that online marketing, the online industry, is shifting. We've been talking 

a lot now is what to keep an eye for and how we can shift with the industry and the economy. 

03:53 Bijal Patel shares her own journey because her story is also very powerful and can be 

very encouraging for other women. 

04:09 Bijal had done commercial interior design for over 13 years. Like a lot of women, she too 

wanted to have a thriving motherhood side of her life, and with her husband, family, and an 

aspirational career at work. 

08:08 When Bijal had just won a $25 million project major design award, a few months later she 

was fired from that job.  

12:02 Bijal remembered thinking she had never wanted to be an entrepreneur, she had no 

entrepreneurial goals. 

12:32 All she wanted to be is a design director to then a principal, it's equivalent to being a vice 

president, that's all she wanted to do. 

12:54 But she realized she was unemployed, and then Launch was born.  

13:43 Bijal was still doing commercials and designs when she had her first six-figure year. She 

was able to prove to herself that she can outwork anybody and do it on her own accord. 

16:00 So then everything was great and Bijal felt again she was on top of the world in her 

business in the first year with six figures. But then in March 2020, COVID happened. 

16:26 Bijal then remembered it was May 2020, she suddenly hit a 25k month after she switched 

to branding, and did branding in the interim until COVID passed. 

17:40 And then she learned about these online coaches, consultants, service providers, and 

more, doing Digital Marketing and people who actually knew how to use social media. 

17:53 Bijal learned about organic marketing and that's how she started building her branding 

business slowly and surely.  

18:03 It is important for the listeners here to be honest. By that point, she shared how she had 

fallen out of love with her passion for interior design. 

19:01 When she finally admitted to herself that she was done with interior design and her heart 

wasn't in it anymore, she then went all in on branding. Immediately it's like opportunities 

conspired in her favor. 

20:10 We need clarity and direction instead of doing and trying to be all the things to all the 

people. 

20:47 Take action and just keep it going until you start to get that feedback loop. Let that help 

you as a guide and fine-tune you into that niche. 

22:55 We as women expect perfection first. We expect the accolade and the success first and 

then we will do the action because we don't want to be an imposter. 

23:24 Females should also consider or lean in, explore, and play with some of the masculine 

energy. 

24:14 So stop anticipating and expecting yourself to be at a level that you're not. All you need 

to do is show up and do your thing. 

26:02 Where you want to go might require the subtraction of an old identity, an old dream, an 

old person, and an old idea so that you can get to the next step.

27:25 Women don't need to be altered and feel we need to follow what everyone else is doing. 

27:38 We women should first identify one person’s personal brand that we really enjoy. They 

can be somebody who's aspirational, with a big name, etc.  

28:20 We need to examine what it is that you actually enjoy about their personal brand. Is it 

their style of content? Is it the way they do reels, etc? 

29:01 There are times someone will comment on you on something that you don't care about

 one bit and is not important like your clothes or style. 

29:40 We need to look into the composite of what we like. This will allow us to pull the ingredient 

of what we like from someone's personal brand. 

30:13 You have an empowered voice when you show up as the best version of yourself that's 

unafraid to speak your truths out into the world. 

30:52 Let's talk about what brand in a really quick quote by Jeff Bezos of Amazon, he quoted 

your brand is what people say about you when you leave the room. 

31:15 Branding is not just your logo, your fonts, your colors, your icons, and not just your 

branded photography. People really get caught up in the visuals of a brand.  

31:50 It's just 10% important, but the other 90% is what are the feelings behind the brand? What 

does the brand message talk like? What are the topics they include, etc? 

32:10 Remember your personal brand is you, the unique you that you are. You decide to curate 

what you're going to put out in the world. 

33:04 You're creating basically a magnetic field of getting people who want to be around you 

just like you would in your date or interviews.  

33:26 The exercise is where to start paying attention to how we experience brands.  

35:15 It's easy to feel like an impostor and it's easy to feel inadequate. So she wants to make 

sure that we're only pulling the ingredients of these people.  

35:49 Bijal loves Kinsey for alluding to the process of entrepreneurship that is about riding the 

waves and learning more about who we actually are. 

36:25 Part of that is to make sure that we can actually take the right action because you're 

willing to take action when you feel like you're being authentic to who you are. 

37:14 Forget about asking yourself all those defeating languages. Instead, always remember 

that your journey is yours. 

37:52 When you give yourself permission, that your journey is right on time and right in 

sequence for what your life was intended to be, you will allow yourself the grace and the 

patience to buy into the next level that you were meant to. 

38:19 A good visual on Bijal Patel, how she works with her claims and the work that she does. 

39:07 Once you're getting bigger, you need to start thinking about it as a business because you 

want to eventually add a team. 

39:30 They do something specific on core behaviors and they make a custom fit for each 

branch that every person on the team knows to emulate. They take many steps further.   

42:00 Bijal wants to encourage people because the economy is laying people off. They're gonna 

need to know means of how to get their business going, and they're gonna need a coach for 

that and they're gonna need your services.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Knowing your “niche” isn’t good enough if you want to rise to the top and be recognized as your industry's Go-To expert. 

In this episode, we talk about the core elements of a well-defined marketing message. how to articulate what you do in a clear and compelling way, and how to align with ready-to-invest clients. 

Basically, if your IG bio isn’t selling for you, this episode is for you.

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Do not miss these highlights: 

02:12 Welcome to the training. 

03:32 Why you need to develop the skill as a business owner and as a marketer. 

06:06 Why is it important to shift marketing and messaging offers towards higher-end clients? 

12:38 It’s your intellectual property that sets you apart. 

14:58 Why you need to have a marketing strategy that is aligned to your target market. 

21:14 Get the most out of Facebook while also building on LinkedIn. 

23:26 Don’t make these mistakes. 

29:36 The three different ways to niche down. 

32:04 Is there an opportunity to get more specific about women in the industry? 

34:46 The second way to narrow your niche down. 

40:21 How 10K Content Collective can work with you in a deeper way. 

44:22 The act of selling is an act of service.

50:33 10K Content Collective is the best community ever. 

53:41 You have to be willing to take the first step. 

01:00:08 Why you need to align your marketing to the buyer. 

01:02:55 How to check in with yourself when you’re feeling overwhelmed. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

If you struggle to articulate your expertise in a way that’s unique and different from the rest of the industry, this episode will change everything for you. 

Discover the highest level of value you can provide to your best-match client, learn a simple method for identifying your unique approach, and how to highlight the tangible and intangible benefits of your solution so you can justify premium prices. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Do not miss these highlights: 

03:43 Today’s Topic: Your Unique Value. 

09:31 Why you need to think about your marketing as an actual strategy vs. just a tool. 

15:32 Stop thinking about you and start thinking about your people. 

18:12 Your unique value is a combination of these four things. 

23:11 Red ocean vs blue ocean strategy. 

25:14 The first step is to acknowledge the energy behind you. 

28:05 What qualifies you to be an expert on this particular topic?.

32:45 If you are already making 250k, what would you be doing differently? 

38:00 Solve the highest level problem you can solve. 

40:11 Are people going to be willing to invest to solve those problems?. 

46:00 Discovering your unique approach. 

52:14 How do you distill a life of your dreams into something that people can understand? 

55:14 How do you guarantee results? 

01:01:57 You have to be willing to take a leap of faith to try something new. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Learn how to identify emerging trends, uncover the biggest opportunities in the market, and access untapped potential within yourself and the industry to amplify your success in the coaching industry. Your most profitable niche is on the other side of this training. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Do not miss these highlights: 

02:15 Welcome to the training - excited to have you here! 

05:38 How to get to the next level of your business. 

12:53 Shifting how you think about the results in your business. 

15:10 Why summer is the perfect season to market and sell. 

21:46 Setting the stage for the training series. 

25:14 What are the shifts that are happening in the industry? 

31:10 The new norm and what it means to serve a premium client. 

36:29 What would you do with 200K a year? 

37:26 What it means to serve a higher caliber client. 

41:48 The buyer's matrix and how to align with your premium clients. 

45:22 The danger zone of low-ticket offers. 

51:25 What are the characteristics of a premium client? 

55:40 Why you can’t help everybody: from Walmart to Whole Foods and even Tesla. 

58:03 Your circumstances don’t determine your future. 

01:03:20 Narrowing niches from the audience members. 

01:06:42 More niche elevation. 

01:12:24 Biggest takeaways and aha moments of the day. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

If you’re ready to stand out in a crowded industry and become the go-to choice for your best-match clients, this episode will help you develop and refine your niche so you can get in front of the right audience and make more money. 

Differentiating yourself with unique positioning is more important than it’s ever been before. You’ll hear specific examples of clients we’ve worked with and how we helped them take their so-so positioning and transformed it into a powerful, compelling, and clear message that sets them apart from the noise. 

This strategy can no longer be ignored! If you need help discovering your “unique niche”, crafting your stand-out message, and driving new demand for your offers, join us for our free 3-day event, Category-of-One: kinseymachos.com/niche

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights: 

01:56 Summer is so short but you will still have that focus time in the grand scheme of things. 

02:13 Today's topic is one of my favorite topics. It Is niche domination.

02:40 You're starting to gain that notoriety of what you're becoming and known for. 

03:10 There’ll be layers showing when you start to dominate a niche that is beyond just getting clients and increasing your revenue. 

03:48 There's no doubt that some people in order to start to fine-tune their mastery of marketing and selling online, they're going to have a larger input than output. 

04:15 You have to gain the attention of your audience and convert that attention into clients, into revenue, then into profit.  

05:05 The first part of niche domination is first, start to think about what are you exceptionally good at.  

05:17 In our 10K Content Collective Program, one of the things that we will have you do is go back to your origin. 

06:36 Developed new skills and tools along the way that can help and be shared with others. 

07:14 Be with integrity in your offer. Do not skip the component of what initiated your own desire to help others.  

08:00 As you grow and develop, you're gonna get those feedback loops, and your niche will evolve. 

08:30 To me it was a beautiful blend of starting to figure out and discover what my zone of genius was in relation to what people wanted from me.  

09:13 What was the thing that opened you up to realize that you had something that other people don't? And then just start there.  

10:09 We need to start to carve out a blue ocean. The reason it got this term it’s because there is also a red ocean. 

10:55 You have to consider that people that are ready to invest in change are already trying to solve their problems with different solutions.  

11:18 So we want to think about what are the elements of that new strategy, it allows you to move out of the mainstream and start to dominate. 

11:45 Part of this process is unpacking a lot of things that you're not really aware of. This is such a huge element of our process inside all of our programs. (10K Content Collective)

12:17 When we look at positioning, we look at who it's for, what is the problem, and how to specifically solve it. 

12:40 What’s really cool is, there are so many different layers within this and so many different ways that you can come in with a unique positioning.  

13:14 In Launch Like A Queen, as you move into the revenue bucket and start to grow your business, what we do is we can even look at more data and more of the things in the industry to figure out if there are more opportunities to niche down.  

16:10 We took these different layers through the different questions that we were prompting and then understanding where the biggest opportunity will be. 

17:12 I find that people want to weave in labels and words that might sound great, but ultimately it's not going to be the thing that people are looking for.  

18:19 It's important that we're not using descriptors that people don't use for themselves or for the things that they're trying to solve.  

20:05 Another thing too here is understanding that positioning and dominating your niche has less if anything, to do with the size of your audience. 

20:53 Different types of challenges and strategies for different pain points and mindsets. 

21:21 We can start to dial in what this actually looks like in relation to the day-to-day scenarios and circumstances that your potential client has. 

21:50 You’re gonna have way more progress in your business with very specific dialed-in messaging.

22:19 There are opportunities there to further niche down and additional levers that you can pull that will make you unique. 

22:56 This is definitely something that we do in 10K Content Collective. Really fine-tuning, finessing, and evolving your positioning as you start to grow. 

23:25 Another component to this is not just the positioning itself, but also the marketing and messaging around it. 

24:41 About the marketing and messaging around that that's going to elevate that. 

25:54 Pulling the lever from what your ideal client’s struggles are and their wants. Building part of that into your positioning statement. 

26:29 It's not just about “niching down,” it's not just about being more specific. There's a whole strategy behind that, that allows you to do it very effectively. 

27:05 There’s a holistic strategy in all of this, of course, the things that we do inside of 10K Content Collective. 

27:27 We're actually doing a free three-day event at the time of this recording. We're launching this next week. 

27:45 And by the end of this free training, you will learn how to do exactly what we've talked about today. 

28:08 So we'll include the link to sign up for that free experience, for that free training, here in the show notes. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Unlock the full potential of your content by utilizing a powerful system that consistently attracts and engages your best-match clients on repeat. If you don't understand how your content influences the overall journey of your potential clients and how to use different marketing tools to enhance that experience, you’re leaving money on the table. 

Learn a fresh perspective on your content strategy that will free you from worrying about the algorithm allowing you to focus more on serving your best clients. 

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

https://www.poolsideprofitplan.com/

Past Episode:

Episode 102: Content That Converts: The 3 Things That Are Working Right Now

Do not miss these highlights: 

01:12 We just wrapped up our Poolside Profit Plan Workshop. One of the things that I went deep into is the concept of an Evergreen Content Machine.

01:45 You need to create and develop mastery around the skill of communicating in a compelling way. Ultimately content is king and thus attention is the commodity. 

02:42 Communication is being able to capture attention and turn that into something, and too many people are not taking this seriously enough. 

02:55 What we do is help women become better communicators through their content so they can reach more people and make more money.  

03:30 I just want to skim the surface here of what we unpacked in the workshop. You can purchase that workshop in the curriculum because it will be very useful for you. 

03:55 I think it's important to speak about the idea that there's no such thing as passive income. 

04:25 A true business owner is monitoring results. You're tweaking, you're adjusting, and I think you too is heart-centered. 

04:55 The difference between passive income versus leveraging.  

05:10 The effort you're putting in versus what you're getting out of that.  

06:24 We need to update some things based on some trends that we're seeing. 

06:51 Leveraging is always finding ways to optimize so that you can get more output out of your input.  

07:20I like to use the analogy of shopping in a boutique to give you a visual of how people are experiencing you and your content. 

07:45 The four stages of a client journey experience. 

08:11 When you start seeing it in the light and understand how this all works together, what happens is you will be able to produce higher-converting content. 

08:45 The first stage is that storefront, this is the first impression that people get a view. 

09:21 We reverse engineer this process which is exactly what we're doing in this client journey. 

09:44 What is going to be the thing that will ultimately help people to decide if they are going to stop or even talk about coming in the analogy of the boutique store? 

11:05 This is where we get to assess the clarity of your message, the specificity of your content, the visual experience of your images, and the professionalism of your brand. 

11:45 In order to be able to effectively do that, we have to back up and look at that full experience looking wherever your primary platform is. 

12:11 Will the passers-by be enticed by the visual and even the sensory experiences through the look of your storefront in context to your evergreen content machine?  

12:43 The second piece of this journey is the teaser. 

13:00 It's in the teaser where initial types of things are given in context around what you do and how you do it. 

14:49 The teaser is even going to allow passers-by to say whether they like this person or not, they are still curious to go to the store. 

15:22 It's important that your content aligns with your overall message and you're constantly letting people know, this is my style, this is who I helped, and this is how I do it.

15:41 The third stage is the test, where you think about what happens before you buy.  

16:15 The passers-by now want to test you. They may not yet be ready to buy but they just want to experience what it looks and feels like to try you on and take you for a test drive. 

17:27 You want them to experience your unique philosophy, your methods, and your concepts, in a way that allows them to grow closer to your expertise and your offer. 

17:52 Specificity is your best friend every time you create content, or make resources, and offers in relation to your market. 

18:30 You can have free experiences like a launch event, a masterclass, and free training. Anything that's going to take somebody beyond just reading your content.  

19:05 It's also important to understand that it's not just about your potential clients and leads trying you on. You have to consider also that you yourself want the perfect clients. 

19:43 What's really cool is this can be an asset that you can produce one time and leave for a while. It is like a lead magnet that will then drive a nurture sequence. 

20:28 We're introducing them more and more to our offers and our philosophies. We’ll make them see the challenges that they have are probably what's keeping them stuck and that we can help them solve that problem. 

21:03 The last stage of that journey after we have given them that test drive is to obviously create the exchange. 

21:36 You explicitly say hey if this is you, or this is what you want or need, or this is the problem you have and this is how I can help. Here is the next step, book a call.  

22:51 What we've done is we've dissected an entire journey around the content experience and you can start to really lean into or play around with these different micro steps.

23:44 It is all about creating the ecosystem because you can do a lot with a tiny audience. You do not need any more than what you have for now.  

24:35 All these things are what we do in the 10K Content Collective Program. We help you actually build with more intentionality and I invite you now to experience the program in person. 

25:06 It's easy to blame things like the algorithm, other people, etc. What it is doing as you're blaming other things, well it takes away your power. 

25:37 Where in this machine can you install things that can work for you over and over again? Where can you make even the most simple tweaks to get more out of your content? 

26:02 In 10K Content Collective Program, we personally review your content and make recommendations. 

26:20 All of these will be for nothing if you are selling something that people don't want or that people are confused by. 

26:37 I can immediately diagnose what component is that you’re missing after looking at your offer. This is also something we do together in the 10K Content Collective Program. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What happens when you combine a rapidly evolving industry with an economic downturn? A mighty explosion of confusion, overwhelm, and frustration for online business owners. 

If you’re feeling like you’re having a hard time keeping up with the algorithm, aren’t sure which strategy to leverage to get clients online, and are tired of hearing price objections, this podcast episode is for you. 

My responsibility as your business mentor is to ensure you’re always up to date with the latest online marketing strategies that are working right now. 

Tune in to this episode to gain valuable insights and practical advice for leveraging online marketing strategies to attract high-paying clients and achieve long-term success.

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Past Episode:

Episode 100: Why Email Marketing Should Be Your Top Priority over Social Media 

Do not miss these highlights: 

00:51 We are gearing up to kick off our Poolside Profit Plan Workshop.    

01:38 I'm in another round of Andy Priscilla’s 75 Hard Challenge, where you have to work out twice a day with some specific instructions. 

02:06 It was transformational so I told myself I need to do this at least once a year because it's a good reset. 

02:45 I think as a high performer, I'm always looking to optimize and improve. 

03:13 Oftentimes I find myself in my seasonal transitions so I needed that reset. 

03:37 Now it's summer and we go to bed late but I still have these waves of creativity come through me at night and so I leverage on that. 

04:04 So much for that life-slash-business update. Now I want to talk about content that converts. 

04:28 I've been in the general digital space for a long time just from an observer’s perspective.   

05:14 One of our core programs the 10K Content Collective is focused specifically on building your online presence and converting clients with your organic content. 

05:32 I'm always paying attention to what's working, what's not working sort of what happening in the overall industry. 

05:44 While I see even some of the most subtle changes, there isn't necessarily a requirement to respond to everything. 

06:13 I find that in trying to keep up with the “trends,” what happens is people just end up chasing and that is not what I want for you. 

06:43 The truth is, there isn't a very large significant change at this point that's going to tell you or that's going to require you to do a massive strategy change. 

07:23 Three things that will help you really stay focused and pay attention to what will work better.

08:06 This means the idea of demonstrating who you are, what you do, and how you help people. The difference between demonstrating versus telling people is very different. 

10:10 Demonstration is letting people know that you are legit. But we can't just say I'm legit, we have to show them.  

10:42 A lot of it is just related to, How can you share that? How can you really paint the picture of your credibility and what can you do to share those stories? 

11:21 Whether you're on Facebook or Instagram or LinkedIn, the front door is your profile pic and your bio. 

12:42 People are gonna make a decision right away based on that first impression on this demonstration element.  

13:38 You have to do your due diligence, and truly stand in your truth. Be committed to demonstrating your expertise is one of the biggest things right now. 

14:40 We do this in 10K Content Collective with you so you can become a master in this because this will lead to Ultimate Sales 100%. 

15:10 When you're consistent and you're repeatedly building in this demonstration and sharing value, you're going to completely elevate your brand presence. 

15:33 The second thing is this idea of the teasers. You can call this, lead magnets and this can be little and low-ticket products that people can buy from you. 

16:10 If you need help in packaging your expertise into a higher-end offer, that's something that we do with you in 10K Content Collective.  

16:41 What happens is people believe that if I just lower my price, or I offer something super low, it's going to be easy to sell but it's actually not. 

17:34 Because of buyer hesitation being up, people want to take you for a test drive. 

19:23 Most people create like super random lead magnets that are out of alignment with that higher tier client and so what happens is we attract the wrong type of client. 

19:58 We need to get people that opportunity to test you. Let them come a little bit closer without making a full commitment. 

21:15 Whether you are just beginning or you're a little bit seasoned, there's a lot of optionality here for free versus paid. 

22:08 My hesitation is that people are spending their dollars differently. They're being a little bit more thoughtful about where their money goes.

22:38 Now the last thing when it comes to content that converts and things that are working right now is this idea of consistency but with quality. 

23:22 What's happening is that people are getting lazier with their marketing and so we're just putting out content that has no relevance to who you are and what you do. 

25:09 So I want your content consistency and your frequency to be aligned not just with your people or your audience but also your revenue goals. 

25:47 It's thoughtful, it's consistent, it's demonstrating your expertise and serving your audience.

26:09 If you don't know how to gain attention, you will lose in the industry, period. It's so morbid but it is the truth. 

26:50 Every day you're building in those reps to have a compelling message. Articulate your Thought for the Day in a way that is resonating with your audience and making offers. 

28:10 These are the three things and if you can become a master at these, you will win, you will win faster, and you will out beat the majority of your industry, 

28:50 This is everything you need to create traction in this industry. It's just there and nothing else like it. 

29:08 I hope to see you in 10K and we'll include the link here. Get in now at this time of this release, we probably have some summer savings going on. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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