The Category Queen Show

Launch setbacks are normal. When you know how to evaluate the data, learn how to carry the lessons over to the next launch, and make strategic decisions from a place of logic rather than emotion, you will move through “failures” faster and turn a not-so-great result into something magical. 

Creating 5 & 6-figure launches isn’t about having successful launches 100% of the time; it’s knowing how to pivot, adjust, and optimize. 

In this episode, you’ll learn how to think differently about your launches, the data to evaluate to become a better decision-maker, and what to do if you aren’t getting the results you want from your launches.  

Key Highlights: 

• The art of normalizing "failed" launches and viewing them as avenues for growth. 
• How to move through the emotions when things aren’t going your way so you don’t spiral and self-sabotage. 
• Decoding common mistakes made before, during, and after launch that could have avoided the failed launch in the first place. 
• The importance of viewing your live launch system as an evergreen machine that you perfect over time to create reliable leads and clients on demand. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 Let's discuss the topic of launching, specifically failure because there's an assumption that when you have successful launches, you never experience unsuccessful ones.

04:33 One of the things that can really hinder your success in launching is when you aimlessly put things together, assuming it's easy to sell. 

05:03 You still need to go through the process of experimentation and exploration to figure out what works because it doesn't happen overnight. That's what I aim to normalize for you. 

06:40 Many times, you can avoid most of these mistakes by preparing for your launches. However, another crucial factor is inadequate planning. 

08:03 When considering that date, you should also take into account the promotional campaigns needed to effectively fill your conversion event. 

10:40 If your target and goal don't align, then you're not realistically considering the project and the hard work behind it. 

11:50 Let's discuss what to do when you find yourself in a situation where your launch is not performing well. 

13:00 In the launch process, there is a beginning, an end, and various layers involved. However you don't want to have launches that restrict you, 

15:08 When you're dealing with a launch that's not going well, the first step is to see it through to completion.  

16:05 There are things you could do to tweak, adjust, or pivot, but that's a conversation for another day, so make sure to follow the podcast. 

16:20 If you didn't meet your revenue goals, the first step is to identify what actually didn't work. 

18:11 Set aside the emotions and enter a state where you can truly begin making decisions and taking actions that will help you generate income. 

20:50 Simply by altering how you say things, you can make a significant impact. When you begin to express positive and factful statements, you will see a noticeable difference.

22:50 As you progress in your business, this is something you'll need to instill in yourself: the patience and time required to perfect your marketing systems.  

24:10 Typically, it will come down to one of these three factors, or a combination of them: you're not attracting enough people, you're not attracting the right people, or there's a disconnect with your offer. 

24:35 In our company, this is precisely what we do day in and day out: we examine positioning, messaging, offers, launch events, and evergreen funnels to determine where the gap lies. 

28:10 We know how to fill your launch events. We understand the backend systems to transition someone from a lead to a client, and we help you to have a message and offer that aligns.

31:25 You need to generate intrinsic desire in your clients to help them understand how your offer will improve their lives and what it will cost them if they don't address the problem immediately.   

32:10 There are still some incredibly effective marketing methods you can employ to filter out individuals who aren't the right fit for your offer. You'll want to implement this well before discussing your offer.

34:45 After you've assessed, it's essential to ensure you have the assets and methods to perform offer due diligence. This will determine what comes next for you.

39:05 The way we instruct our clients is for you to do it consistently enough that it becomes finely tuned and operates like a well-oiled machine. This way, you won't have to exert much effort again and again. 

40:40 The fewer times you do it, the longer it will take to truly perfect the system. The more we can refine it, the greater reliability we will have.

42:27 You shouldn't rely on your feelings to guide your decisions or make assessments. It's the least beneficial approach for yourself.

43:05 After thoroughly assessing the consequences of each of the indicators from a logical perspective, you really have only two options: relaunch again or wait.

43:25 So this is the work we do with you in Launch Like A Queen. In the show notes, we have a link that you can use to book a call to see if you're a good fit.  

43:48 Overall, this should provide you with a good starting point so that you can return to it when you encounter a launch that didn't quite meet your expectations, helping you regain a sense of hope.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

When you know how to create leverage in your coaching programs you’ll be able to serve more clients, amplify your impact, and multiply your monthly earnings without adding to your workload or burning yourself to the ground. 

This is the secret weapon of successful coaches who manage to grow to multiple six figures while delivering impeccable value to their clients. 

Tune into this episode to learn how you can get out of the time-for-money cycle and optimize your offers and maximize your impact. 

Key Highlights:

• The phases of leverage for every season of growth and what to do first (and what to do last). 
• The mistakes to avoid that many coaches are making when trying to scale their coaching offers. 
• The importance of value-driven frameworks that will get your clients better results (faster). 
• How your team plays into optimization and when it’s time to consider delegating.

Past Episodes:

Episode 111: How To Scale Your Signature Offer (without sacrificing your client’s Results) 

Episode 119: The Evolution of Your Signature Program

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

01:34 Today's topic is about Leverage in relation to your business and where you can find more points in your current delivery so that you can grow faster without burning out. 

03:25 Let's explore where you can increase leverage and identify the strategies to enhance your coaching services. 

05:25 Within our program, Launch Like A Queen, we conduct a comprehensive assessment of your business's current status and its stage of development.

05:50 There are three key methods to enhance leverage in your current coaching offering. The first method involves refining and streamlining your processes.

06:43 The initial approach involves optimizing your processes, eliminating the need to reinvent the wheel for repetitive tasks, and saving valuable time, effort, and resources. 

08:15 It's essential to give yourself the time and space to recognize the potential for streamlining  

08:30 One of the elements that you can overlook is the contract process. 

11:50 The mistakes that you need to avoid within this segment, one is setting and then forgetting. 

13:05 Another mistake in this area is overcomplicating or excessively systematizing, particularly if you have perfectionist tendencies.

14:25 The second approach to increase leverage in your coaching offers is by creating a structured framework or a step-by-step system that enables your clients to achieve tangible results.

16:00 The quality of the framework can significantly impact the marketability of your coaching offer.

18:05 Clients in our programs, including the flagship Launch Like A Queen, receive valuable roadmaps.

18:40 It's crucial to strike the right balance and avoid making the roadmap overly broad. 

19:32 In our Launch Like A Queen, we are currently developing various iterations to accommodate individuals at different levels. 

20:43 Additionally, refrain from attempting to develop the pathway prematurely.  

22:23 Evolution should be an ongoing process for your offer as your business grows.  

23:00 The final approach to enhance leverage in your coaching offers is by having a team that can support the growth but from the delivery perspective.  

27:27 As your business expands, it's crucial to bring in individuals with complementary expertise rather than attempting to replicate yourself.

28:08 Ensuring alignment of values among your team members and anyone you bring into your program is essential. 

29:48 As the CEO of your company and your offerings, maintaining a strong understanding of all aspects is vital. 

33:20 These are all factors we carefully consider within programs like Launch Like A Queen and our Higher Level Mastermind when you join us.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Po casts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Creating an irresistible signature program is a journey of refinement, experimentation, and evolution. If you want to build global awareness around a signature program that has the ability to create an effortless flow of top-tier clients coming in, it’s time to remove all the distractions. 

Most people get too distracted before they ever reach the level of mastery and will find themselves underearning and overworking. 

Tune into this episode to discover the phases of creating a sold-out signature program so you know what to focus on to accelerate your results and how to equip yourself for the next season of growth

Key Highlights:

• How to turn your one-on-one coaching into a one-to-many offer.
• The evolution of your expertise and how to develop intellectual property so your clients aren't relying solely on you to get results.
• What to focus on next in order to get better results for yourself and for your clients.
• The purpose of a signature program and why it's so important to build your ecosystem around your best-seller.
• What to do if you have more than one offer so you aren’t confusing your audience. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

00:58 Our individual entrepreneurial journeys can be seen as beautiful and ever-evolving creative processes.

01:53 Let's delve into your distinctive program and examine the creative path it entails. 

02:37 As you expand your range of offerings, you'll find that it demands additional resources. 

03:40 When you introduce a new offering to the market, it typically takes a substantial 12 to 18 months to refine the marketing and selling aspects effectively. 

04:27 You could have more than one signature offer as you grow and as you have the resources. 

06:00 It's essential to reserve time for your personal life; maintaining a balance is crucial. 

08:32 A streamlined business model that can scale with you while granting you personal freedom is the ideal scenario. 

09:20 Our aspiration is for your business to serve you optimally while also meeting the needs of your clients effectively. 

10:28 The inception of a signature program often originates from your belief that you can genuinely assist others with your expertise. 

12:18 During the initial phase of creating your signature program, you'll find yourself in an experimental and testing phase. 

13:43 Building confidence and overcoming imposter syndrome are critical challenges that emerge during this journey. 

14:18 The fundamental starting point for creating your intellectual property is establishing a solid framework. 

15:05 The second phase of this creative journey involves marketing and selling your replicable process, a pivotal step for scaling your offerings. 

16:57 The second iteration revolves around comprehending how to deliver genuine results to your clients. 

18:33 The more adept you become at applying your frameworks, the quicker you and your clients will see results. 

20:07 An offer that can yield positive outcomes for multiple clients simultaneously without overwhelming you is what we refer to as a scalable offer. 

22:54 The third phase, known as ascension, presents new opportunities to serve your clients at an elevated level. 

23:41 However, it also brings the challenge of reaching your capacity, necessitating team expansion and further system enhancement. 

26:02 The introduction of the next-level offer accommodates the volume of clients drawn in by the scalable offering. 

27:00 Focus on one offer at a time to maintain harmony and allow it to guide your next steps. 

31:00 Developing expertise, cultivating a disciplined approach, practicing patience, and exhibiting resilience are vital components of this journey. 

32:20 Our program, Launch Like A Queen, can assist you in creating frameworks and optimizing your intellectual property. 

32:36 If you're prepared to explore the path of achieving multiple six or seven-figure growth through exceptional scalable offers, click the link in the show notes and apply now. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode, I dive deep into the dynamics of the most common coaching program structures, specifically focusing on Cohort-based versus Evergreen models. If you're a coach, an educator, or a practitioner considering an online program to scale your expertise, this episode is packed with insights that will teach you how to think and not just what to do. More importantly, you’ll learn how to move away from “same-same” solutions and start making strategic decisions that align with your vision and your audience. 

Tune in to discover how you can structure your coaching program to provide bigger, better, and faster results for your clients.

Key Highlights:

• The difference between cohort-based and evergreen coaching programs and the common misconceptions around both.
• The advantages and disadvantages of each model and what to consider when scaling your offerings to multiple six figures.
• The questions to ask yourself when considering how to design your coaching program so you can design a business that's perfect for your unique niche, your specific lifestyle, and the vision you have for the business. 

Past Episodes:

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II) 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

FREE LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

FREE Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:00 Introduction to the two prevailing models in coaching: Cohort-based and Evergreen.

04:10 A comprehensive education on what these models mean for your coaching structure and enrollment strategy.

05:30 Tips on how you can blend different concepts and methods within these models to optimize client results.

06:23 How Cohort-based coaching aligns with traditional educational structures.

08:23 What it means to operate an Evergreen coaching program where clients can enroll at any time.

09:55 Basic advantages and disadvantages of Cohort and Evergreen models.

11:50 A nuanced look at how Cohort and Evergreen models could serve your specific objectives.

16:20 The importance of a selling mindset, regardless of the model you choose.

17:00 Why there's no 'easy' path—each model comes with its unique challenges and benefits.

18:05 A nod to a previous episode discussing the role of urgency in your coaching business.

20:04 Why brand strength is crucial irrespective of your coaching model.

21:00 The episode's ethos: Teaching you how to think, not what to think.

21:57 Key questions to answer that will guide you toward choosing the best model for your business.

33:53 The non-negotiables: Revenue, profitability, and client satisfaction.

35:00 The importance of systematizing your business for scalability.

38:52 Questions around how you want your clients to experience your curriculum, coaching, and community.

42:20 Final thoughts on structuring your scalable offer for maximum impact.

42:53 How we can support you in this journey through our signature program, Launch Like A Queen.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.

Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. 

However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.

Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. 

Key Highlights:

• The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"
• How to prioritize your marketing efforts to align with the different types of urgency.
• The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.
• The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   

04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.

05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.

06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  

07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  

08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 

08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.

09:28 All that to say, I want to talk to you about urgency because this is coming up a lot. 

10:17 It's your responsibility to create more urgency in your offers so that you can see that increase in the business and most especially in revenue. 

10:40 There are actually two types of urgency that you need to consider when it comes to people buying now versus later or never came to types. The first type is the internal desire. 

14:09 The external circumstances when it comes to urgency are things outside of the consumer. 

14:42 These are circumstances that are currently in or around the market that can increase the urgency for somebody to buy. 

16:35 Notice how none of those external circumstances played into anything but notice how the purchase and the the activities that followed a purchase came after having the internal desire first.  

17:38 You have to think hard and focus on creating that internal desire in your consumers first, just like what we did in Launch Like A Queen. 

18:20 You need to have an offer that is so dialed in and truly meets and creates an internal desire for your avatar that you're trying to market to and bring into your ecosystem. 

19:00 You have to focus on meeting and matching the internal desire of your consumer first before you ever worry about applying additional or external circumstances that increase that urgency. 

19:35 I'm referencing this book that I read a long time ago. It is One Page Marketing Plan by Allan Dib. 

19:49 When you think about the market for your product or service, think about it in a pie chart divided by different percentages of people.  

21:04 If your marketing is doing what it's supposed to do, it will be a constant evolution and journey of moving people from one segment to another. 

21:50 External circumstances can increase that urgency and move somebody faster through that pipeline. 

22:38 You need to make your offer obviously so irresistible that it is already meeting an internal desire for a perfect avatar for your offer. 

23:12 But this season can take longer for some people versus others. That's another point that I want you to walk away with. 

23:43 With consistency, it becomes less about sales or discounts on launching, but more about the recognition and awareness around who you are and what you do. 

24:24 It’s all about your product and program. With my team, we built such great brand awareness around it that when doors did open or when we had a live launch, it didn't matter what fast action bonus we implemented or when we closed doors. 

25:35 People don't wait for premium things to go on sale. They just know that they're going to pay a premium price for a premium product.  

26:37 In our Launch Like A Queen, we leverage the live launch model to create those cash infusions in the business. But it's not just about that, and this is what many people miss. 

29:10 Whatever that urgency, it will not work if we don't meet that internal desire. If we don't activate that internal urgency for our avatars.

31:23 We have to be strategic about the layers of urgency of the external circumstances that you're applying to activate that buying partnership. 

32:26 The live launch model creates an environment where you can apply external circumstances to increase urgency and also increase that internal desire by serving them with high-value content. 

32:22 In my business, we're feeling so on top and on that cutting edge of the industry. It's because we know how to align our messaging and our offers with people who are buying right now. 

36:06 I invite you to apply to Launch Like A Queen. It's one of our signature experiences where we blend mentorship, curriculum, and community-based coaching, as well as in-person experiences to create a top-notch experience for you.    

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

If you desire to bring more wealth and abundance into your life, this episode will help you unlock your next level of success in such an expansive way. 

Dr. Stephanie Wigner is a multiple seven-figure entrepreneur, host of “The Wealthy Practitioner” podcast, and a woman who embodies what it looks like to live an abundant, fulfilling life. 

Stephanie shares her journey as she goes from a challenging upbringing to building a thriving empire and gives practical strategies for creating more wealth and abundance in your life. 

There were many golden nuggets dropped during this interview, but here’s a sneak peek of our favorite highlights: 

• How to identify old programming that’s likely sabotaging your success (without even knowing it). If you’ve ever felt that one decision could make or break your life, this will reshape your perspective. 
• Where to prioritize your time, focus, and energy to accelerate your wealth journey (even if you came from nothing). Stephanie shares her philosophy on having multiple income streams and gives you a new perspective. 
• Why it’s essential to be an expander of your own life; stop waiting for other people or things to change.  
• How to turn resistance into your most valuable teacher and unleash a wealth of opportunities, 

It's time to tap into your true potential and live life on your own terms.

About the Guest

Dr. Stephanie Wigner is a multi-passionate entrepreneur with a passion for not only building a business she loves but living a life she loves, too. She's a speaker, a chiropractor, a business coach, and a multiple seven-figure entrepreneur. She's committed to helping women build legacies without sacrificing those that they're building it for.

Website: www.stephaniewigner.com

Instagram: @thewealthypractitioner

Podcast: The Wealthy Practitioner

Past Episode 

Episode 86: Wealthy Identity Expansion 

Do not miss these highlights: 

00:49 I have the most amazing guest with me, Stephanie Wigner. 

03:07 Stephanie Wigner is a chiropractor by trade. It is her first profession and her first love. Additionally, she is a business coach for other health and wellness practitioners. 

04:17 Her goal is to get women empowered and take over the world. 

06:42 Stephanie Wigner shares her story which could be very inspiring for others. 

07:25 Growing up from zero to twelve was not ideal, very unstable, and she was not sure what life was going to look like. 

08:42 People generally believe that one decision can ruin your life. 

09:09 She felt so lucky now and absolutely in love with helping people in a natural way. 

09:23 But life is not how she had envisioned it and anticipated after graduating from chiropractic school in eight years. 

10:13 She got to do something, and she dove into a bunch of self-help books and gave entrepreneurship a try. 

11:14 She and her husband both grew up in a lower middle class. She said that our mindsets and the way we view money were the ones holding us back.  

14:25 If we continue to go through life not noticing what our programming is and how that's impacting the thoughts we have, the beliefs we have, and the actions we take, we're going to miss out on a huge opportunity to completely hack our results.  

19:40 Comfort as a silent thief. 

20:20 We get stuck in our comfort zone for too long. We don't even know what's out there or what's possible for us. We have to be the expanders of our own life.  

22:20 Natural entrepreneurs don't like being in their comfort zone, they get bored. 

23:04 People get a lot of confusion around the ideal of comfort zone, fulfillment, and contentment. One is not synonymous with the other by any means.  

26:54 Being grateful for those things that you're already spending money on and viewing them through a different lens. 

29:47 Money only makes good people better. If you're good at your core, the more money you have, the more people you help.  

31:28 Stephanie here has provided a tangible way to think about this manifestation of abundance reprogramming. 

36:38 Stephanie definitely thinks you have to diversify income and that's the only way to truly amass wealth, is to have more than one income source. 

39:51 We have to protect the income producer at all costs before we can diversify outside of that. And then we can have more permission to test different things and see if they work.  

42:15 Anytime we face resistance, we don't view it as a signal to quit, we should view it as a signal to learn so that the next time we are there again on that spot, it's gonna be way easier.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Picture this: a coaching approach that's not about cloning other experts in the industry but about crafting a tailored solution to the burning question— how can I amplify my clients’ results without working overtime? 

Discover what it looks like solve new and different problems and create offers that make your clients’ jaws drop. Tune in for a refreshing take on coaching, igniting creativity, and distinguishing yourself in the industry. 

Secure your spot in the upcoming live masterclass, INNOVATE: kinseymachos.com/innovate

Past Episodes:

Episode 36: Your Scalable Offer (Part I)

Episode 37: Your Scalable Offer (Part II)

Episode 109: Growing vs. Scaling 

Do not miss these highlights: 

02:22 I cannot believe this summer is already over and the kids are going back to school next week at the time of this recording. 

02:45 I would like to share more. My husband is a traditional military and enlisted in the Air Force.  

02:58 But then he went full-time into entrepreneurship and started his insurance agency. 

03:15 He still has some obligations during the summer and the potential of being deployed but it's not as high. 

03:25 We still get incredible benefits and perks through the military. One of the things that they do once in a while is these family bonds, experiences. 

04:10 They will be hosting another one, this time for the whole family. It was in a limited capacity but we still had made it in basically. 

05:04 This is where we're going this weekend, Up to the mountains and we're staying at a legit camp. 

06:05 One of the things on my list in our next big investment is going to be a lake house. 

06:37 When I come back from the mountains or by the waters, I have so much more peace and gain so much more clarity. 

07:45 But now I'm ready, I am ready to grind in the best way and it's gonna be good! 

08:18 One of my zones of genius is I have a very different way of thinking about group coaching programs and scalable offers. 

09:45 I want to speak from the lens of what I see traditionally in the industry. 

10:50 In today's conversation, I will highlight what that looks and feels like, and invite you to think differently about this season of helping more people through a scalable offer. 

11:53 I find that the more we challenge our clients to think like a CEO, the higher level the problems that they can solve. 

13:35 Like in a group coaching program, in most cases the reason is valid and fine, but what happens is we lose sight of the idea of the right results. 

14:58 How you structure your programs, the prices, the packaging, and all of that will 100% be infused with your particular desires for your life.  

16:12 You should always be thinking of getting your clients the best and fastest results. When we think about that, it will be an element of figuring things out as you go. 

18:30 Groupthink is a common symptom of corporate where everybody starts thinking alike because you spend so much time together.  

19:37 When we solve the right problems, what happens is we become better decision-makers, we become better critical thinkers, and this is when innovation starts to take place. 

21:02 I invite you to ask yourself the question, how do I get out of that and start thinking differently?

21:33 Think about group coaching programs and scalable offers from the context of helping more clients get bigger and faster results. 

22:48 In our Launch Like A Queen clients and our Female Founders Board clients, know their clients better than their clients know themselves. 

25:07 I would like to invite you to explore this brand new training, how to rethink group coaching programs and create scalable offers your clients will love. 

25:52 I've been sitting in this content and finessing it for this masterclass to make it power packed without giving so much because again, it's a very big topic.  

26:45 This masterclass is totally free. In fact, if you join us live, you will get my bonus six-figure launch playbook.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Are you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the difference between people that are 100% committed to their results and the people that aren’t. 

Do not miss these highlights: 

03:47 How can you tell when you are “all in” on something?

03:59 What does it mean to go “all in?” 

04:03 The difference between going “all in” versus hustling your face off. 

04:22 You have to really be aligned with the belief that you are worthy of success, you have to be aligned with the belief that your success is inevitable.

05:07 You should be explicit on your commitment to the destination. Your actions will tell you alot about what you subconsciously think, what's possible for you or not.  

06:24 How do you know when it's a good time to make that pivot and go “all in?”  

06:45 You have to make a decision if you are really willing to get what you want or not?

07:47 When you go “all in”, there is no looking back. 

08:26 Take the leap with a faith.

08:52 The biggest challenge is if you're sitting on your doubts and letting it drive your behavior. 

09:22 Figure out the how on the way, and get into the details.

10:15 When you fall down and you stand back up and you wipe your little bottom off.

11:09 The process is the journey by you taking massive action and you believe you are becoming someone greater than you are today.

12:15 There's nothing greater than stepping in your truest potential and really stepping into who you were created to be.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

The call-to-action is one of the most important pieces of content marketing. If done well, you can use them to activate lurkers, convert leads into clients, and create a loyal, engaged audience. When deciding what types of CTA’s to use, we use the “commitment ladder” concept to create various types of engagement and gauge the readiness of our audience. 

When you understand this concept and implement it consistently, you will be able to show up as a Thought Leader for your audience and move them into action. 

In this episode, you will also learn:

• How to amplify your authority with a powerful CTA strategy. 
• The level of commitment that’s required for different types of CTA’s and why it’s important to understand how big the “ask” is of each. 
• The two primary types of CTA’s to weave into your content to create variety. 
• How to stop overlooking your best potential clients sitting in your audience right now and get them to raise their hand. 

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Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in  10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for  Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

02:17 When you put something out in your marketing, there is an exchange of value that's occurring

04:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value

05:08 The easiest way to think of a commitment is your Call To Action (CTA)

06:32 How we can create a higher engaged community

06:54 The two primary different types of call to actions – Engage CTAs and Lead Activator CTAs

10:51 Why you should NOT underestimate a “raised hand”

14:01 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its own

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode, Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly.

-----------------------------------------

Ways we can support you: 

>> [FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: https://kinseymachos.com/contentkit

>> If you’re ready to get fully booked with a message that aligns with premium clients and organic content that attracts and enrolls clients consistently, enroll in 10K Content Collective and get instant access to the live coaching, curriculum, and community.

>> If you’re ready to pivot to group coaching and want to consistently fill your group programs with a marketing machine that creates rhythm and cadence in your business (so you can experience true freedom in your life), get on the waitlist for Launch Like A Queen. 

Register for Category-of-One for FREE: https://kinseymachos.com/niche

Do not miss these highlights:

06:13 What is Educational Content, and its examples.

08:59 Giving so much value in Education Content will prevent people from hiring you.

09:39 Break it down into Why – What – How, this gives you good layers to operate in.

11:13 Don't over analyze the value that you bring in your content – Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them to do differently.

12:02 The other thing to consider outside of the layers of Why – What – How.

12:36 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.

14:50 Create an impact and curiosity by teaching them the mistakes they might be making.

16:26 Don't lose sight of the fact that Marketing is the promotion of goods and services. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts