The Category Queen Show

Joining me today is Luis Baez, Business Strategist and Sales Trainer with over 14 years experience in the B2B and corporate sales space.

If you are working full-time while starting your own business, this is the episode for you! Luis balanced his own entrepreneurial journey with a full-time job at one of the most demanding Silicon Valley companies, and he's lived to tell about it. 

In fact, he's THRIVED, and he can help you do that as well. If you're struggling with sales, he's got you. Learn how to shift your perspective regarding sales and take the word "sales" out of the equation completely. 

If you're struggling to balance full-time job demands, business launch, clients, and family, Luis understands this, and has insight and strategies you can use right now to regain your balance and sanity. 

Join me as Luis and I talk about all things business, and how you can regain clarity and purpose in your business...without losing your mind in the process. 

--WHERE TO FIND LUIS--

Website: https://www.luisbaez.com/learn

Facebook:https://www.facebook.com/itsluisbaez

Instagram:https://www.instagram.com/itsluisbaez/

LinkedIn:  https://www.linkedin.com/in/baezluis/

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Captivate & Close Mastermind: https://kinseymachos.com/captivate

If you’re struggling to sell your programs & services and convert leads into buyers, it’s possible that you’re selling the wrong thing.

The messaging behind your offer and the offer itself is everything when it comes to building know, like and trust with your prospects and creating enough desire for them to hire you or buy from you.

Learn about the most effective way to reach your ideal client (it's not what you think), and how to side-step the over-thinking and paralysis that can hinder us in reaching that dream client and offering a solution.

Find out what people are really looking for when finding an online product or service, and how you can best reach them. 

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Captivate & Close Mastermind: https://kinseymachos.com/captivate

People are busy and distracted. As they scroll through content, they'll keep scrolling unless something truly catches their eye and makes them want to continue reading. 

What does that content look like? In today's episode, I'll be helping you to gain clarity on writing eye-catching content that will stand out to your audience. Well-crafted content will help your audience to get to know and to trust you, and convert to a paying customer or client when the time comes. 

Crafting meaningful content isn't as hard as it sounds, I promise! If you struggle with creating content your clients will want to read, this episode is for you. 

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Captivate & Close Mastermind: https://kinseymachos.com/captivate

What are you currently tolerating in your life? And how is it impacting your business results?

In today's episode, I'll be discussing tolerance; the practice that we build around our business and life that acts as a buffer and indicates to us what is OK and not OK. In knowing what you will glady tolerate, you will change the way you show up in life. 

Learn how tolerance can help you have those hard conversations, deal with failures and no's, and how tolerance is a game-changer in all areas of your life. Understanding and building tolerance will allow you to elevate your life and business in ways you never thought possible.     

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Captivate & Close Mastermind: https://kinseymachos.com/captivate

If you're struggling in your relationship with money, you will love hearing from today's guest. Kari Olson is a Christian Mindset & Business Strategist who helps entrepreneurs step into their purpose and heart's desire.

Kari's money mindset was established early on when she and her sister would tiptoe around the house when their dad would come home for lunch from a job he hated. He'd take a nap, and return to the same job and come home in the evenings after an afternoon of unsatisfying work. It paid the bills but wasn't satisfying for him. 

It wasn't until a financial crisis in her own life that Kari took stock of her own relationship with money. Her little girl came to her with her cheetah print suitcase full of her treasured books, rocks, and seashells to sell. Kari used that moment to begin taking charge and shifting her money mindset. 

Tap into Kari's expertise on examining your own money story and understanding that what you have to offer is valuable. You'll learn which actions to take to gain clarity around your true purpose, and in doing so, living in abundance. 

--WHERE TO FIND KARI--

Instagram: https://instagram.com/brave_abundance

Facebook: https://www.facebook.com/kari.d.schmitz

Facebook Community: https://www.facebook.com/groups/profitablechristiancoach

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Captivate & Close Mastermind: https://kinseymachos.com/captivate

Today's episode is the final part of a three-part series on getting more (premium) clients. If you haven't yet listened to parts 1 and 2, I highly encourage you to do so!

Today I'll be discussing how we can encapsulate our unique qualities in speaking to our dream clients. While there may be many other people in your niche, you are unique and it is your unique brilliance that will attract the most premium prospects to you (and create no-brainer “YES!” experiences when you present your offers).

I’m going over the framework that has scaled me beyond six figures in a year and the concepts my clients are using to get booked up with their favorite clients.

Captivate & Close Mastermind: https://kinseymachos.com/captivate

Part 1: http://launchitgirlpodcast.com/podcast/77/

Part 2: http://launchitgirlpodcast.com/podcast/78/

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Today's episode is the second of a three-part series on attracting premium clients and scaling your business the simple way: no hustling, no paid advertising, no spammy sales tactics! If you haven't had a chance to listen to the first part, I encourage you to do so!

Today I'll be discussing how your messaging has everything to do with the types of clients you’re attracting and how to really captivate your audience at large. If you're not "good" at marketing, how do you free yourself from that belief and move forward? Learn about the type of messaging that will get to the core of who you want to help. 

I’m going over the framework that has scaled me beyond six figures in a year and the concepts my clients are using to get booked up with their favorite clients.

Part I: http://launchitgirlpodcast.com/podcast/77/

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

The question I hear most is "How can I get more clients?" 

Today's episode will be the first in a three-part series on getting more premium clients consistently and scaling your business the simple way. In this first part, I cover the foundation to stepping into any new result you’re trying to create for yourself. It’s the thing that MOST overlook… which is why so many people are falling short of their goals. 

I’m going over the framework that has scaled me beyond six figures in a year and the concepts my clients are using to get booked up with their favorite clients.

Let's do this! 

-- WHERE TO FIND ME --

Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Are you ready to scale your business...like really ready to scale your business? First of all, some great news: you don't have to hustle your face off to achieve better results. Whew!

By creating a high-ticket offer, you'll be able to scale your business in such a way that you'll still be working hard, but just not as much.  

If you're ready to scale and have the ability to carve out some precious white space in your schedule, today's episode is for you. You'll learn what the secret ingredients of a really great high-ticket offer, and how to apply those principles to your unique enterprise. 

-- WHERE TO FIND ME --

Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com

Platform building: I LOVE this topic! Helping others get more visible is my jam. 

Today, I'll be talking about the importance of visibility: getting known, seen and heard online and really building your brand. 

Now is the time to think about visibility, especially if you are in the $0-100K bracket. I'll walk you through building awareness of your brand by taking these action steps beginning today. 

-- WHERE TO FIND ME --

Instagram: https://www.instagram.com/kinseymachos/ Facebook: https://www.facebook.com/kinsmachos Pinterest: https://www.pinterest.com/kinseymachos/

Read the Blog: http://www.kinseymachos.com