The Category Queen Show

Kinsey takes us into the three essential pillars you need in your coaching business in order to help it thrive. This combination allowed her to hit six figures super fast and is now in the trajectory of multi-six figures in less than two years of her coaching business. If you’re struggling to build brand awareness, to get leads that are high quality, or you're struggling to get a consistent stream of clients, this episode is for you. 

Do not miss these highlights:

• These 3 pillars are really foundational to any business 
• Captivate means letting people learn about you and come into your world
• Connect entails leaning into the hearts and minds of your dream clients
• Close, moving someone from a lead to a client. 
• Sell to your lurkers with the intent of moving them to the next step
• Selling is serving
• As an entrepreneur, you're a change agent and it is your responsibility to get your message out

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

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Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

She’s back!! Kinsey has relaunched her podcast under a new name, Captivate and Close.  Join Kinsey as she shares about becoming a mother for the third time, how that changed her life, and her motivation to leave the corporate world and hitting 6 figures one year later with her coaching business.   Kinsey shares what she is going to be doing in this next season of the podcast and invites you to join her on the journey.  Remember, think bigger about what’s possible for you and know that you are 100% capable of achieving it!!

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

If you want to experience total alignment in your business by simplifying your life and creating more rhythm in your day-to-day, this is a beautiful conversation!

Gina Nicole is a Feng Shui Practitioner & Spiritual Mentor who helps empaths and heart-centered entrepreneurs shift into full embodiment. 

The wisdom she drops in this interview is real, raw, and so powerful that you’ll want to do a double-take on how you’re running your business and if you’re allowing the physical, mental and emotional space to support you. 

— WHERE TO FIND GINA NICOLE —

Website: https://www.ginanicole.net/

Facebook Community: https://www.facebook.com/groups/thefrequencykey/

Instagram: https://www.instagram.com/gina_nicole_b/

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Join our FB Community: Marketing & Launch Strategies for Coaches & Consultants

In this episode, I talk about the 5 ways to become a master in your niche.

Because when you master your niche, you:

• Go from chasing clients to clients flowing to you.
• Start getting recommended and referred all over the web from people that haven’t even worked with you.
• Get asked to speak on podcasts, at summits, and guest train in other coaches' programs.
• Instead of getting messages like, “You’re so inspiring!” you get messages like, “When can I hire you?”
• Start to experience 5-figure MONTHS which will soon lead to SIX-figure months.

Tune in to learn the biggest mistakes coaches and consultants make when it comes to messaging, marketing & selling in their niche, and how to avoid them.

--

I invite you to join us inside the FREE 5-day Master Your Niche Bootcamp if you want to harness the power of magnetic messaging to attract a stream of ready-to-invest clients.

Claim your FREE spot here: www.kinseymachos.com/bootcamp

During this Bootcamp experience, you’ll learn:

• How to capture the attention of a premium audience so you can stop chasing unqualified leads.
• How to create your signature offer that’s so irresistible, your people will be begging for it.
• A content strategy that positions you as the expert and has people coming back for more.
• The step-by-step lead generation method you’ll implement so that you never run out of clients.
• Launch methods that will help you SELL OUT your programs & services.
• A crazy simple strategy that’s resulted in a $21K day.

Join us to unlock the secret weapon to attract premium clients: www.kinseymachos.com/bootcamp

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Join our FB Community: Marketing & Launch Strategies for Coaches & Consultants

We reached 100 episodes! In celebration of the incredible reach that Launch it Girl has had, we took a look at our top 10 most popular episodes and grabbed the biggest takeaways from each. It’s a perfect combination of our incredible guest speakers as well as some solo episodes.

If you’re looking to grow a millionaire mindset, step into your purpose, and create a business that creates massive impact & income (while staying aligned with yourself and your values), this is a perfect remix of inspiration and strategy. 

And to celebrate this milestone, we’re giving away a $100 Amazon Gift card to one lucky winner!

All you have to do is “SUBSCRIBE” to the podcast, write a review, and take a snapshot of the episode and tag me in your stories.

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Join our FB Community: Marketing & Launch Strategies for Coaches & Consultants

I’m pulling back the curtain to reveal some of my own personal struggles with the unsexy and not-so-popular topics that don’t seem to be recognized enough in our industry. 

The truth is, I’m just a “normal” human, navigating all the emotions of life, finding my way through motherhood, entrepreneurship, and marriage. 

And I never want my audience to feel like they have to be superhuman to be successful in business. 

If you’ve ever felt alone in your personal struggles, this episode is to give you the sense of “community”, a newfound hope, and a normalization of experiences that aren’t surfaced often. 

I’m also giving you ways I’ve found myself back on track and the extra habits I’ve created to heal my mind, body, spirit.

Episode 97: How To Show Up Online When Your Life Feels Messy

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Join our FB Community: Marketing & Launch Strategies for Coaches & Consultants

If you’re overwhelmed by the word ‘Lead Generation’ or find that you’ve been convinced you need it but have never really understood how to implement it in your own business, then I’ve got the goods for you here in this episode!

The truth is, you’ve got a lead generation system in your business whether you’re aware of it or not, but finding the gaps and optimizing the opportunities is where you’ll get the biggest bang for your buck.

Lead generation is NOT complicated which is why I want to take the hard out of this concept and show you how easy it can be to create a pipeline of prospects and convert clients into your programs & services consistently. 

Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts!

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Join our FB Community: Marketing & Launch Strategies for Coaches & Consultants

As a heart-centered entrepreneur who is living out your purpose and passion, you might find that the lines between your personal life and your work life get really blurry. Where does one start and the other end? So when you’re experiencing challenging times in your personal life, especially as a personal brand, it might feel uncomfortable or nearly impossible to put on a good front and keep ‘showing up’ online. 

It could even even be that you’re having thoughts like, ‘My life is in chaos, who am I to even show up as a leader?!’... 

I want to present some options to you if you’re feeling like you’re in a place of messy or chaos, but are still experiencing the fire within you to keep the momentum going in your business.

It’s possible to tend to both, but what that might look like individually for where you are in your life and in your business is going to be very unique and personal.

Tune in for some heart-talk. 

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Captivate & Close Mastermind: https://kinseymachos.com/captivate

Do you sit down to write a piece of content for social media but get stuck staring at a blank screen?

Or maybe you feel like you know so much and have so much to say but have a hard time getting it out of your brain and translating/organizing it in a way that makes sense for content purposes?

You’re probably already aware that CONTENT IS KING and having a social media strategy that attracts your perfect dream clients relies on you becoming a powerful content creator.

In this episode, I break down my 4 Step Process for Creating Magnetic Content (even if you consider yourself a terrible writer) so that you can simplify your content creation and show up more powerfully on social!

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Captivate & Close Mastermind: https://kinseymachos.com/captivate

The identities of a ‘High Performer’ and a ‘Perfectionist’ sit at two opposite ends of the spectrum and are directly connected to the speed at which you can create results for yourself (or not). Being able to identify where you sit on this spectrum will allow you to see where you may be missing the mark in your business when it comes to performance, productivity, and results. 

Tune in to learn more about these two types of characters and what to avoid when you’re trying to scale your business to the next level.

— WHERE TO FIND ME —

Instagram: https://www.instagram.com/kinseymachos/

Facebook: https://www.facebook.com/kinsmachos

Captivate & Close Mastermind: https://kinseymachos.com/captivate