The Category Queen Show

The commitment ladder is what we build into our content marketing in order to get people to take action with us. There are different ways that you can ask people to commit to you and when you blend this level of commitment within your content marketing, it allows people to take smaller action with us, which then leads to bigger action.

Do not miss these highlights:

01:15 When you put something out in your marketing, there is an exchange of value that's occurring

03:49 If you’re always going for the close and never offer an opportunity to take a smaller action, You’ll lose attention or will miss the opportunity to provide a smaller level exchange of value

04:06 The easiest way to think of a commitment is your Call To Action (CTA)

05:30 How we can create a higher engaged community

05:55 The two primary different types of call to actions - Engage CTAs and Lead Activator CTAs

09:48 Why you should NOT underestimate a “raised hand”

13:03 When you think of a CTA and you're wrapping up, that Call To Action needs to be able to STAND on its own

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Recently on FaceBook, Kinsey, and co-host Jenny Beecher brought the Wealthy Coach Five Day Challenge to a myriad of followers. It was so good that Kinsey wanted to give you a taste of what they talked about and hopefully inspire you to adopt the Millionaire Mindset. 

Wealth comes from a state of feeling first. It has to come from inside you first. You have to believe it for yourself. Wealthy is a state of being and feeling into it. 

Do not miss these highlights:

10:49 - Common mind blocks when it comes to Entrepreneurship 

13:38 - The fundamental strategy to building a thriving business is your Mindset

16:23 - “I need to work harder in order to earn more money” - The overachieving sort of state of mind, is a lie that people have been adopted

20:04 - Completely Unaware & Overly Aware - The two extremes when we think about mindset in the traditional sense 

21:55 - Remove the judgment on your thoughts

22:14 - “Thought Error” - Our brains are not wired for success, it is wired to keep us where we are at

26:24 - Entrepreneurship is an Inner Growth Journey. The more you get into it, the more personal growth you can find, the more business growth you're going to have

30:24 - What would be preventing someone from saying “Yes, I am willing”

32:04 - Your brain isn't who you are, it's a powerful tool inside of you. It can work against you or it can work for you

38:40 - The Fear of Not Achieving & The Fear of Failure prevents people from setting goals that really lights their heart on fire 

39:12 - How to overcome the limiting belief of always having a Safety Net

41:22 - Crowdsourcing opinions could stop you from growing that authentic, organic business that you are meant to create

45:47 - The Ultimate Code that you should be living your life

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Are you never sure what to post or just find that you are not getting the conversions that you were expecting? You may be a lazy marketer. That doesn’t mean you are not posting at all but may not be posting the right content. Kinsey explores the traps of lazy marketing and gives you the clues to figure out if what you ARE doing is what you NEED to be doing. 

Do not miss these highlights:

01:43 - The difference between mainstream and magnetic marketing

02:38 - Rediscovering the intention of marketing 

05:01 - Falling into the trap of lazy marketing and the opportunity you are missing by doing it

07:41 - Don’t rely on urgency and scarcity to sell. Advertise the problem and solution you can bring, not that your seats are filling up fast.

09:50 - You must make offers in your marketing and use calls to action.

11:10 - Shrugging off the “should I” approach to marketing

12:34 - Talk about your offer but don’t forget to talk about the results that your potential customers can achieve

14:20 - Copying other people’s successful strategies for marketing. How useful is it really for you?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Just pushing out content is not going to bring you clients. Your content should be creating a process that leads to conversion. In this episode, Kinsey walks you through the process of converting clients with your content. This is the clarity you have been looking for. 

Do not miss these highlights:

03:31 - We get caught in the trap of believing that content itself is just the producer of clients

05:09 - The first step to converting more clients with your content is having an irresistible offer people will buy

08:33 - What makes an Irresistible Offer

12:14 - Giving VALUE through your marketing and the 2 forms of value that you need to know

16:19 - Your offer is the step by step roadmap to convert them to work with you

18:07 - Focus on creating your community, having conversations, and building relationships

25:14 - The last piece to getting clients with your content is the actual act of making an offer inviting people to experience the transformation you are bringing to them

34:17 - Within the 10k Content Collective as a member, you get delivered MONTHLY Content Collectives

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

The New Year has arrived and that means ensuring that the vision for the upcoming year is clear and easily understood by all. Over the course of this episode, Kinsey shares her vision for her own company as well as gives you some strategies to help you clarify your own. She also dives into the lessons learned over 2021 that are going to help make 2022 even more successful. 

Do not miss these highlights:

02:13 - When you pause and take time to reflect on how far you've grown just in the last year, you will be surprised at how far you've come

04:28 - We all get to define what success means, the difference is just the consistency and repetition behind that

05:45 - A longer journey is okay; we're all exactly where we're meant to be

06:52 - The importance of hitting a revenue goal is not to focus only on money rather it is an objective data point that tells us whether we're on track or not

09:40 - The intention of setting the goal is to become the person that hits the goal

10:45 - One of the biggest transitions you can make is shifting from a personal brand to more of a company based mission

21:21 - Have a vision for what your year looks like, understand the goals within there, and task yourself to hit those sub-goals

28:47 - When you get super disciplined and focus on growing the one thing, the byproduct of that is exponential. Don’t undervalue the ripple effect.

32:38 - Create more space for yourself to anchor in the possibility of the vision of what's coming and make sure that it feels right for you.

38:34 - When we don't get the results we want, we think that there's something wrong with the strategy, but it's never about the strategy.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Master Success Coach, Jenny Beecher, joins Kinsey today to talk about coaching and money success. Many women feel that they cannot have the success they want without a detrimental impact in other areas of their lives. This is not true. Everything you do is a choice and Jenny and Kinsey will help guide you on your journey to be a wealthy coach.  

Wealthy Coach 2022 - Don't miss this upcoming event!! kinseymachos.com/wealthycoach

Do not miss these highlights:

06:43 - Some of the mistakes that women do when they're trying to set and hit their goals

17:07 - Set goals is a self-discovery journey

18:12 - Part of finding success in your business means going deeper with yourself 

21:49 - When you think about your “Why” behind your product, it becomes your marketing and your messaging

23:04 - Find what you love, because it will shift everything about you

24:20 - Hitting the goal is not an indicator of success, It’s the journey of becoming the person that achieves those goals

26:39 - When setting a goal, attach emotion and anchor it to something

27:52 - Just because you are new to coaching does not mean you're new at helping people 

29:44 - If you don't price your package high enough, it's going to seem cheap

30:50 - In order to give value, you have to receive value. 

About our Guest:

Jenny Beecher is a certified Master Success Coach, speaker and founder of The Velocity Code. She works magic with entrepreneurs of all levels to uncover their deepest greatness so they can take empowered action to overcome obstacles and fears along the road to success. As a mindset master, Jenny develops the client's best-performing, most confident self so big-dreamers can create massive success that feels great from the inside out. Jenny brings vast coaching and personal experience to the table. She is also a wife, mother to three young kids, and loves spending time in enjoying nature, her many animals and midwestern farm life.

http://www.jennybeecher.com/

https://www.facebook.com/MrsJennyBeecher

https://www.instagram.com/jenny.beecher/

https://www.linkedin.com/in/jennybeecher

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Thank you for joining us for the final part of Kinsey’s Signature to Seven Mastermind. If you have not listened to the first two, we invite you to check out episodes 13 and 14 so that you too can benefit from what Kinsey has to offer in this course. 

Today, Kinsey discusses the Evergreen and Launching Method of client acquisition. Not sure which one would be right for you? Maybe it’s a combination. Don’t miss this opportunity to find out what Kinsey’s clients now know. 

Do not miss these highlights:

11:50 - There are two core ways or methods for Client Acquisition- The Evergreen Method and Launching Method

15:10 - Your signature offer should have a premium price because if you have anything less than that, it's going to instantly repel the premium buyers

18:22 - A look at the Category Queen Launch Method - The blended parts of the Evergreen and Launching Methods

20:38 - Find out the 3 stages of acquisition control and how they all connect

22:21 - When you know your numbers, you can hack your results. Your data will tell you a story.

27:44 - Protect your profit margins by cutting down on monthly payments

30:24 - Get your offer and your Launch method converting organically first

36:18 - The three pillars to the White Glove experiences within Category Queen Launches

49:18 - If you have the RIGHT OFFER for the RIGHT PEOPLE it's a no-brainer. To them, it doesn't matter what price you put on it.

51:03 - When you have your framework dialed in, it will elevate your sales conversations

Apply for the Client Acquisition Call at www.kinseymachos.com/success.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

We are excited to bring you part 2 of Kinsey’s Signature to Seven Mastermind that was recently held.  If you have not listened to the first one, go back to Episode 13 - Designing A High-End Coaching Program That Can Scale. 

In this episode, Kinsey will be focusing on messaging, marketing, and lead generation. This is really the meat of everything that we do as coaches.  She will share the fundamental principles of marketing and selling to build a thriving coaching business, but also give you some tactical level strategies that you can start implementing today. 

Do not miss these highlights:

05:22  - Your offer is the core of your messaging and marketing and the strategies you use to communicate the value of that offer.

11:12 - A look at the different Levels of Value - Implementation, Unification and Communication 

22:17 - Marketing is all about how you reach people with your messaging, but it is also about reaching the right people as well.

29:29 - Discovering the different types of investors and their potential

43:49 - The 3 phases of your marketing journey - Captivate Phase, Connection Phase, and Close Phase

49:45  - Creating simple lead generation in Facebook and Instagram 

53:22 - How the Facebook Group strategy is working like gangbusters

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In the upcoming episodes, we are excited to bring you three of our classes from Kinsey’s Signature to Seven Mastermind that was recently held. It was just too good not to share so if you were unavailable to attend, here is a little taste of what you missed.

The Signature to Seven Mastermind is designed to give you the tools, the resources, and the right mindset to create a high-end coaching program, whether that's either one-to-one or group.  In this episode, Kinsey shares the evolution of Coaching and the Pathway to Success Method. 

Do not miss these highlights:

01:41 - Information alone will not create results, It's the action that creates the results 

06:51 - Kinsey shares what has brought her into this journey of coaching and finding her calling to help others increase their own coaching ventures. 

22:27 - The first phase of the Evolution of Coaching - Solopreneur and it’s biggest challenges

26:18  - The Expert Phase is the second phase of the Evolution of Coaching. Find out what you need to keep an eye on. 

30:18  - Two things that you need to consider when you are thinking about accelerating is Implementation and Identity.

32:02 - Learn more about the Unique Pathway to Success Method and Scaling your Brilliance

35:40 - It's so important to start with some level of one to one, because you need to have insight into your pathway to success

37:47 - Your intellectual property will become the epicenter for everything else.

40:22 - The importance of having a program with evergreen enrollment.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Do I need to put prices on my website? Where do I send people? Do I let people know the price upfront or do I have a conversation with them first? 

These are important questions but when we send a potential client to a specific space that shows our program and price, we often lose the opportunity to transform, to really identify what we can offer that client specifically. Instead, Kinsey poses this question to you - How can you learn more about what this person wants, so you can actually sell them what they need?

Do not miss these highlights:

06:37 - Instead of sending them somewhere, take the time and jump on a phone call with them. Start building that connection. 

07:21 - Remember that your program and service isn't the only method of transformation

08:16 - With no context, we don't know what we need to sell them

09:17 - It is important to get them into a conversational frame of mind so that you can sell them more on what your program has to offer

09:43 - If we just sell at the surface level, we’ll not be able to demonstrate the Value

10:17 - When we treat our conversations in our sales process as individual containers, we can create more opportunities

12:54 - You don't need a big website or a big brochure of your programs and services, You just need to create more conversations

Free 3 Day Intensive

Discover The 3-Step Process To Taking One Signature Offer To 7-Figures http://signaturetoseven.com

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.