The Category Queen Show

Do you believe you are an introvert or an extrovert? We all have our perceptions of what those words mean, some good, some bad. Kinsey shares her thoughts about what it means to be an introvert and extrovert and what it means in developing your business. Even as an introvert you can be successful. 

Do not miss these highlights:

[03:49] Discover the misconception about being an introvert or an extrovert

[04:31] How Kinsey perceives this idea of Introvert versus Extrovert

[07:04] An introvert doesn't mean you’re unfriendly, unsociable, or unengaging

[08:16] Being shy and quiet is also related to confidence

[08:52] What is needed as an introvert to scale your business

[10:19] How to protect yourself and your energy in a coaching business

[15:04] Bring somebody on, to start delegating the things that drain you the most

[16:19] Introverts lean within - that’s their superpower!

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey dives into the Return of Investment on your offers. Too often we focus on just the monetary aspect of the ROI however there are by-products that happen from your offer for both you and your client. Listen as Kinsey shares how to stop thinking linearly and move into demonstrating all the ROI that your offer has to give. 

Do not miss these highlights:

03:29 The biggest thing that you could do for your offer is to establish an ROI

04:36 There are various ways to demonstrate the value in your offer

06:17 Being linear focused will make you lose your huge opportunity in demonstrating the true value of how you can help people 

07:05 Think about the byproducts and ripple effect in your offer

09:06 Demonstrate the Value Positive and the Value Negative in your offer

12:07 Show them the ROI, the big picture, and connect the dots for them, so they can start seeing the possibilities

Free 3 Day Intensive

Discover The 3-Step Process To Taking One Signature Offer To 7-Figures http://signaturetoseven.com

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

How are you putting your offer out there? How often are you talking about it? In today’s market, you have to make some noise and turn the volume way up in order to make the sales. Listen in as Kinsey discusses how to get more attention to your offers without fear of over-communicating them.

Do not miss these highlights:

• We usually don't show up in our offers powerful enough 
• To dial in your revenue-generating activities and to move the needle faster, you have to literally make more noise
• Assess your excitement level and anchor yourself in the excitement of your offer
• If you're not getting enough clients, you're not making enough offers
• What does it mean by “Over-communicate your offer”
• Talk about your offer every day and make more offers
• You cannot assume that people even understand how to get what you have to offer

Free 3 Day Intensive

Discover The 3-Step Process To Taking One Signature Offer To 7-Figures http://signaturetoseven.com

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey shares her experience with the mastermind journey that elevated her and completely changed her into a new version of herself. This episode is about the key takeaways she learned from hanging out with those brilliant people who are making a great large impact, making a lot of money and have been able to navigate entrepreneurship gracefully.

“I came into this mastermind experience as somebody that felt small and felt like I don't belong. And I walked away, feeling empowered, knowing I am in the right room, knowing that my brilliance is very unique.”

Do not miss these highlights:

• Being comfortable means being stagnant
• Navigate through your anxieties and fears so it doesn't consume you
• There’s a huge Return on Investment in relationships, connections, collaborations, and shared learnings
• It is not so much about strategy as it is about mindset
• Entrepreneurship is a spiritual journey and within that spiritual journey is your identity
• Content is one of your most important assets as an online entrepreneur
• Immature people let the gap consume them but mature people navigate that gap, lean in it, and let it leverage them 80% of what you know is what most people don't know. Whatever you think is basic is most likely not basic for other people.

Free 3 Day Intensive

Discover The 3-Step Process To Taking One Signature Offer To 7-Figures

http://signaturetoseven.com

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Everything starts from the offer and having the clarity in your offer will drive everything else in your business. Kinsey shares the three biggest mistakes that she sees in the market when it comes to having a signature offer or not. 

Do not miss these highlights:

• How to scale your signature offer and get more clients through it
• The biggest mistake is not having a signature offer or having too many offers
• A signature offer can be your one to one service
• Don’t prematurely go into a group-like program without the solidification of your core pathway
• When you have that clarity in your offer, you are able to articulate what you do, demonstrate your offer, and show people how you get the results
• How to evaluate the potential of your signature offer 

Free 3 Day Intensive November 10 - 12th

Discover The 3-Step Process To Taking One Signature Offer To 7-Figures

http://signaturetoseven.com

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In order to pull in more premium clients, you need to make both a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies to create that bigger momentum you have been searching for. 

Do not miss these highlights:

• Discover the pitfalls of mainstream marketing
• You have to speak to the version of your ideal client that also is in the top 1% of your market
• Having a more vague or broad market or message could make it difficult for you to control who's hearing it or seen it
• Standing in the truth, conviction and elevated message will literally magnetize everybody else
• If you want to create bigger momentum, speak to that top 1% of your market

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

This episode was taken from a Facebook Live recording where Kinsey shares the processes that she has used in order to earn an incredible $52k revenue in just 30 days. These are the lessons that she has learned along the way and the strategies you can implement right away so that you are able to create quantum results for yourself.

Do not miss these highlights:

• Information alone will not get you results
• A commitment of your unique brilliance could blow people away 
• What is “Rinse and Repeat Systems” 
• How do Sale Conversations outshine a Sales Page
• Selling is serving, not spamming
• Lean into the process of sales and lead your prospect to make a great decision
• You do not need to be on all platforms, just choose one and create strategic quality content 
• Focus on one premium offer for the premium version of your client

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Selling your programs and services is not something that comes naturally to many of us. In fact, how many of you dread the process? Kinsey is here today to talk about the three secrets to selling and how to get into the right mindset that allows you to go all-in and separate you from this idea that “selling is spammy”.

Do not miss these highlights:

• Sell without feeling like you're selling
• Whatever you're selling; a program, a product, or a service, it is a gift 
• If you believe in the transformation you sell, you want to get it in the hands of more people
• Shift your mind from ‘selling is harming’ to ‘selling is serving’
• Detach yourself from the outcome 
• Before you go out and make more offers and get on a sales call, you have to sell yourself first

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In the previous episode, Kinsey discussed the concept of Captivate, grabbing the attention of your potential clients. Today, she discloses her next step, Connect. Listen as Kinsey shares her strategies on how to create that connection with your audience so that you are the one that they want to listen to, the one they want to buy from, be it your product or service. This phase is really about how you move people closer to the offer without showing the offer just yet.

Do not miss these highlights:

• Most people overlook this step in the process of attracting and selling
• The more that you can think of your audience, one person at a time, the bigger the momentum you're going to have
• You should be front-loading your revenue-generating activities in the one to one environment
• Plan strategic content that ​​is really speaking their language so that it resonates with them
• As an online entrepreneur, you want to build a community of loyal fans, as they will buy everything that you have to offer

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode, Kinsey reveals her strategies on how to get noticed online, especially when you feel that your market is saturated. Just like the title of the podcast, it’s no surprise that the first and most important step to capturing attention is to become Captivating. Kinsey also talks about saturation in the marketplace; is this true or just a misconception based on our beliefs. Find out now. 

Do not miss these highlights:

• Becoming captivating is making the decision to step into your unique brilliance, bringing confidence to the market
• You're an expert in you, so don’t shy away
• Attract more people by becoming more attractive
• Be comfortable with the discomfort to become bigger and better
• If you make decisions out of current circumstances, you will never get to where you want to be

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.