The Category Queen Show

Kinsey shares from the heart a very important message. As business owners we need to speak our truth and not fear being disliked by our clients. It’s all about making healthy boundaries with yourself and your clients. After all we aren’t here to be our clients friends, we are here to provide a service for them.

Do not miss these highlights:

02:19 The idea of becoming a chameleon - being a people pleaser could create discomfort.

03:45 There is always that inner child within us that will resurface at different levels of our business, in different phases of our lives, and in different seasons of our journey.

05:32 Kinsey’s take-awyas from the mastermind she attended in Nashville.

06:39 Speaking your truth is good enough. 

07:59 You are serving your client at your highest level by saying the right thing and serving them in what they need, not necessarily what they want. 

08:30 When you operate through friendship or likability, it will not create growth.

10:02 Sometimes it can be uncomfortable for you to speak your truth but it’s what's right for you and for your client.

10:54 Sometimes being that mentor and being that coach, may also mean that there could be a conflict

11:33 You can have both a friendship zone and mentor/client zone, but make sure you have a clear delineation

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Kinsey tells her listeners about the moment she was diagnosed with ADHD. She explains how the ADHD manifested in her life and her feelings of guilt and shame. Kinsey realizes she is not alone in this journey and shares how she has taken steps to accept and change her lifestyle to make ADHD work for her.

Do not miss these highlights:

02:26 There is a way that these two things: ADHD and entrepreneurship can coexist

03:27 Kinsey Machos’ childhood - She always considered herself as someone that didn't have a good memory.

06:33 The moment Kinsey decided to go and see a Psychiatrist, and was diagnosed with ADHD.

07:52 The medication the psychiatrist put her on was really awful for Kinsey as she was experiencing a rebound effect.

09:22 Kinsey decided to wean off of the medications and decided to self manage.

12:20 One particular therapist came at the exact time that she needed her. 

13:50 In Kinsey’s early 30s, she is much further along in the personal development journey - having more confidence in her own advocacy. 

15:56 ADD or ADHD doesn't just present hyperactivity, impulsivity, or like the common things that you hear or know about.

17:39 There's going to be so many opinions about mental health from one side to the other. You have to be confident in being okay with your decisions and your opinions related to that, but it has to make sense for you and your lifestyle.

18:27 One of the core things of ADHD is executive functioning is really hard.

19:11 Learn from your unique brain, from your unique body and know what creates success for you. 

21:21 When you gain the awareness of why this is happening or what is happening, you can start to build systems and structures around your life that can support you right.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode Kinsey explains her journey of finding the perfect way to plan her content. She helps us understand and navigate through the stress of creating your own personal content and knowing when to send it out to the world. Kinsey's idea of the best way to find your content planning system will not be what you think!

Do not miss these highlights:

01:50 Spring season is a go season for us

04:41 What is your Perfect System?

05:37 Stop focusing on things that don't really matter. If you keep believing that they matter will keep you from stepping into your brilliance.

06:47 Instead of focusing on finding the right system, focus on creating your most potent content and let the system evolve and come to the surface - Allow yourself to discover what works for you!

08:10 If all you're thinking is “I need a better system,” your brain is solving problems for a better system rather than solving problems for your best brilliance in your content

09:20 Drop this idea that there's a perfect planning system, and stop thinking that your system doesn't work or you need a better one.

09:51 How can you create that online magnetic potent presence that makes you so much money?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey interviews Jenny Beecher, Founder of the Velocity Code and a Life Coach. They discuss owning your own business and how past traumas can affect and show up in your everyday business making decisions. Kinsey and Jenny talk about how you need to understand and dive into your past traumas in order to overcome fears that will impact your business negatively. Jenny believes there are three core fears that stop people from being whole with their power and the tools we can use to overcome them.

Do not miss these highlights:

04:31 Focusing on fear only ever gets you more of the problem. It eliminates your ability to see the opportunity around it

05:10 The three things to do that makes sure that you are able to be confident and not fake that competence

08:12 Jenny's story about how she did things against the grain and felt so different since she was a kid

11:25 How we feel about ourselves is the magnet that the universe uses to bring people into our lives

23:10 Often we don't understand how even the smallest minute sort of trauma has shaped how we think, feel, and behave

26:12 First fear: The Fear of Judgment

29:00 The second biggest fear: The fear of being not enough or not ready

31:46 The third fear - The fear that it will change you or that it will be too much for you

38:07 Utilize impeccable self care to help you with keeping those fears in place and stepping forward in confidence and courage

43:15 Be hyper-aware of your greater calling

49:03 The third and most important thing to help you step into that confidence is constantly cultivating the environment that you're in. Your environment will make or break you

About our Guest:

Jenny Beecher is a certified Master Success Coach, speaker and founder of The Velocity Code. She works magic with entrepreneurs of all levels to uncover their deepest greatness so they can take empowered action to overcome obstacles and fears along the road to success. As a mindset master, Jenny develops the client's best-performing, most confident self so big-dreamers can create massive success that feels great from the inside out. Jenny brings vast coaching and personal experience to the table. She is also a wife, mother to three young kids, and loves spending time in enjoying nature, her many animals and midwestern farm life.

http://www.jennybeecher.com/

https://www.facebook.com/MrsJennyBeecher

https://www.instagram.com/jenny.beecher/

https://www.linkedin.com/in/jennybeecher

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode, Kinsey talks about how your attitude around money is directly related to your sales and your business. Growing up in a modest household with just her mother, she thought from a young age that not having money equated to not being enough. As Kinsey grew older and created her own business she realized that if you do not invest in your business, why would other people? Discover how to recreate your relationship with money and invest in yourself so that other people will too! 

Do not miss these highlights:

01:45 Takeaways from her first in person live event

05:44 It can feel messy when you intertwine entrepreneurship and your personal life

07:15 99% of the time it's never actually about the money

08:11 When it comes to getting more people to buy what you have, you as the business owner have to change the way you buy

09:31 What is your relationship with money? Identify your money story

14:20 There is a spectrum of money stories, and your responsibility is to understand yours

17:00 If you try to grow a business, you have to understand that there is going to be risk involved and investments at play. You cannot grow a business without spending money on your business.

19:25 If you don't invest in your business, don't expect other people to invest in you.

20:50 The gap that separates people are the people that don't invest in themselves.

22:07 You have to start understanding the journey of your money story. Is the drama of your money mindset driving your business decisions?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this encore presentation of a Launch It Girl episode, Kinsey sits down with Ayelet Shipley, a High-Performance Mindset Coach. Ayelet shares how her life changed when she attended Russel Brunson’s mastermind while she was in school studying to become a therapist. She shares her lightbulb moment that led her to start her own business instead. If you’re looking to monetize and create a business around your story and your message, this is the episode for you.

Do not miss these highlights:

04:09 How Ayelet’s trip to Denver to one of her father’s marketing conferences, led her to the path of serving not just one, but many people

08:11 Stepping into your own story, and leveraging that to make an impact is what building a brand is all about

09:24 If it feels hard, challenging, or out of alignment, ask yourself ‘Why is this happening for me’ instead of ‘Why is this happening to me’

10:28 How to separate yourself from the traditional way of thinking 

14:06 It's not about you, it's all about the impact that you're making

15:57 The steps and practices that we can do as entrepreneurs to balance everything, and manage feeling overwhelmed.

18:45 Ayelet’s incredible experience on her trip to Alaska with some of big name online influencers

24:40 Ideas can help with your life, but coaching can change it

26:03 Give yourself the permission to break that traditional mold 

The truth is that an identity crisis is a needed process for you to not only stay humble, but also a reminder that you are constantly evolving. In this episode, Kinsey takes you on a journey through the impact that an identity crisis can have on you, the separation of your former self, into the person that you are becoming and the overall positive effect that it will have on you. 

Do not miss these highlights:

03:30 - Identity crisis is an evolving concept, an evolving journey as an entrepreneur

06:22 - If you want to achieve things you've never achieved before, you have to become someone you've never been before, and that’s where the identity crisis comes in

09:04 - We are more vulnerable to mishaps and failures when we're coming into the new year

11:37 - Being in an identity crisis, will make you feel nothing works in your favor or working according to plan

13:19 - If you're starting to do things you've never done before, naturally you're going to be pulled from your old ways of thinking

15:48 - Learn how you can be different from how most humans operate and can continue to see accelerated results in your business and in your life. 

18:19 - You have to trust the process. Surrender to the greater plan of what is unfolding for you

21:06 - Don’t let your truth be taken away from you - The more you can anchor to that, the more you can navigate through these experiences and these crises

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

“What do I give away for free versus what do I protect or save for paid clients?” Just asking this question can add unneeded drama to your content strategy. Listen as Kinsey delves into this question and explains where your focus would suit you better in order to move you into your next level of business and success.

Do not miss these highlights:

04:39 - Where your attention goes, energy flows

04:57 - How thoughts that are hindering you are showing up online

07:55 - The more value that you bring to the market, whether that's free or paid, the more value you're going to get in return

08:52 - Instead of focusing on what's free and what's paid, access a deeper part of you that's just here to deliver

09:17 - If people walk away from your content with zero transformation, you will never be able to gain them as a client

09:43 - You have an infinite amount of ideas that you haven't even explored yet because you haven't allowed yourself to go there

11:49 - The questions to ask yourself instead of asking, ‘What should I save for paid content?’

13:13 - Sometimes it is not about the content itself but the ability for the client to get closer proximity to you as a mentor

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

What is that #1 skill that draws people in and encourages them to sign up for your services? Having pretty posts may grab their attention but powerful copywriting will bring in the conversion. Tune in as Kinsey discusses the power of copywriting, how it is different than content creation and what you can do to make the shift between the two. 

Do not miss these highlights:

02:42 - When it comes to bridging the gap between you and your ideal client, the #1 skill you must master in the online space is Copywriting

04:15 - The difference between content creation and copywriting really is the sales language

05:14 - Why copywriting and knowing how to communicate to your dream client is so important

07:32 - The biggest and most beneficial thing you could do for yourself is to shift from a content creator to a proficient copywriter

08:28 - You can create clients on demand by learning copywriting skills

09:22 - Copywriting is persuading the right reader

10:37 - It was the copyright, it was the content that created curiosity and drove your clients to convert

13:49 - How to know the language of your dream client

16:58 - It is not about where you decide to grow your audience, what matters is being a good steward of your message

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Are you a new coach and have been wondering if you should be doing private coaching or group coaching, to begin with? Or are you thinking about making the shift from one to another?

In this episode, Kinsey talks about her philosophy that one should start private coaching before doing group. Some will agree and some will not but stop and listen as she shares the reasons why she thinks this way and just maybe it will help you choose the path that is best for you. 

Do not miss these highlights:

04:34 - An exploration of starting out as a course creator. 

05:39 - The myth about passive income

07:00 - Courses are really hard to sell. Most people don’t search for a course, they find it through marketing.

07:56 - In course creation, you don't have the feedback loop, because you are not actively working with clients. It will be hard to understand what's working and not working

09:52 - Private coaching gives you the ability to become proficient in understanding yourself, your unique thoughts, and your unique methods.

11:58 - Your past experiences outside of coaching will not necessarily make you proficient in understanding your clients

13:03 - Once you become proficient in understanding your client then you can begin to become proficient in getting people bigger, better, faster results

16:00 - Once you have mastered those proficiencies then that allows you to create more time leveraged programs and products

19:34 - People want social proof. They want to see your methods working for others before signing on with you. 

21:08 - You will by far have a huge advantage over most of the people that are still trying to fumble their way through group coaching or selling courses without having those proficiencies

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.