The Category Queen Show

In this episode Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly.

Do not miss these highlights:

04:46 What is Educational Content, and its examples.

07:25 Giving so much value in Education Content will prevent people from hiring you.

08:10 Break it down into Why - What - How, this gives you good layers to operate in.

09:45 Don't over analyze the value that you bring in your content - Focus on staying in the hierarchy of showing people how to think differently and how to feel differently for them to do differently.

10:33 The other thing to consider outside of the layers of Why - What - How.

11:07 Initiate that higher level of thinking, build that trust and authority, be an expert that has the solution to a problem.

13:21 Create an impact and curiosity by teaching them the mistakes they might be making.

14:57 Don't lose sight of the fact that Marketing is the promotion of goods and services. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Kinsey highlights how most business owners would truly like to play during the summer but don't always set themselves up for success to do so. We need to nail down our content strategy so we can have the summer we want. We are invited to take the Poolside Profit Strategy to help us get the results we desire.

Let us help you design a 90-day Content Strategy that attracts and converts high-end clients consistently so you can grow your coaching business this summer working 10 hours per week (or less).

 www.poolsideprofitplan.com

Do not miss these highlights:

02:37 Summer is meant to be a season of play.

03:56 What we see in our clients and our audience is the lack of clarity of their business model, and confusion leaves them in lack of focus.

05:21 The concept of The 90 Day Poolside Profit Plan - Designing your 10 Hour Workweek for the summer.

08:10 90 Day Poolside Profit Plan was condensed to be a foundation to growing 100k to a million dollar business.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

The Content Lab is a challenge series that Kinsey and Jenny Beecher have been running monthly. These labs help you discover the three secrets to high converting content. On the fifth day everyone joins live in a zoom meeting for a laser-focused coaching question and answer forum.

Do not miss these highlights:

08:16 How to work with partners or other coaches with different skill sets but offer one solution.

17:45 Getting your clients from point A to point B - Intellectual Property is the thing that scales your business. 

27:40 Kinsey’s experience in working with coaches in wellness space.

31:12 How to overcome your fear that’s holding you back.

40:23 How to market different offers yet still able to give that unstoppable offer a micro message.

45:37 Overcoming the fear of “Nobody's gonna buy it”.

58:40 How do you overcome the voice in the back of your mind that reminds you that you don't have to succeed or make money.

1:10:08 Big responsibilities come with resistance - Its limiting beliefs that are holding you to move forward. 

1:20:23 Your messaging will also depend on how long you have been doing your service.

1:28:48 If you have a non-profit business, how can you slide high in ticket coaching somewhere where you can make money?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey and Jenny interview Megan McCaleb, Daria Tavana and Jen Oknin. These woman entrepreneurs are killing it and are letting you know how they do it. Using their voice and savvy business skills these ladies teach us what do to create success.

Do not miss these highlights:

0:44 The conversation that Jenny and I lead together is just so beautiful, I want you to really pay attention to the different niches that these women serve their stories. 

2:10 Super excited to bring them on and share with you a little bit about what changes when you really step into your messaging. 

4:20 Before I started working with both of you guys in your program, this question would have horrified me.

4:30 Explains Green Athlete Gameplan

7:03  I am an improv coach and award winning comedian and an award winning author 

11:19 I create results for professional women over 40 who are getting off the pill

14:33 It was hard because we know that there are not a lot of people that are specifically plant based

17:44 When you're that specific in your energy is there with in that space, that conviction draw is very magnetic

19:31 I've been teaching improv in some capacity, it's over a decade. And in all different capacities.

26:35 I don't always have to, nail it and nobody cares. Nobody’s watching

27:18  I tell my coach friends this all the time I tell them, your 80% is better than then the 100% of a lot of other people were trying to do what you're doing.

31:28  I feel like I have a little bit of an advantage in life is because in improv what I learned in performances that we play with no script there and life, newsflash is unscripted.

35:49 You can't fit into somebody else's idea of what success is.

40:50  I was that person. I didn't want to do this because I didn't have the certification yet.

45:30 You guys are creating really big things right now.

49:16  I am most excited about now this year is really cultivating a community.

52:54 I really love what I do.I love creating because I was in a role before where I was creative.

57:20 We've had these amazing women chiming in here and, it's seeing you guys being you is  making me emotional right now 

About our Guests:

Daria Tavana

Daria Tavana is a certified plant-based fitness coach who helps plant-based athletes gain physical and emotional strength through simplified training and nutrition strategies that give them a confident edge.She is the creator of the Green Athlete Game Plan and host of the Plant-Based Athletes Anonymous Podcast, available on Spotify and Apple Podcasts: www.powerbydaria.click/podcastConnect with Daria on Facebook: www.facebook.com/groups/greenathletes

Megan McCaleb

Megan McCaleb is Serious About Comedy. She is a masterful improv trainer, and the creator of Improv Team Culture, with a specialty in coaching executive leadership and their teams to adopt the simple and effective principle of "Yes, And," the core rule derived from performance improvisation. She's an award-winning author of her autobiography, "Not My Plan - Sucking it in Until I had to Push it Out," an award-winning comedian, and a rabid Jeep enthusiast.

Jennifer Oknin

Jennifer Oknin, is a holistic health coach and lifestyle strategist, who is passionate about building a community of confident, healthy, strong, sexy women realizing their highest potential using her signature 90-day program, “Fatigued to Fabulous”. She specializes in creating results for professional women getting off “The Pill” or going into “The Change” so they lose weight, balance their hormones, and fix the "crazies" that are associated with hormonal shifts. Jennifer is a corporate veteran of 18 years who successfully transitioned into wellness entrepreneurship after her own health transformation, creating a successful network marketing organization while getting her Integrative Health Practitioner certification. She is a veteran coach, leader, and speaker. Jennifer is married to her dream man, travels extensively around the globe, and loves to be a walking billboard for second chances and living a life with purpose, fun, and freedom from the typical 9 to 5! She can be reached for a complimentary consultation via her website at www.jenoknin.com.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey helps dial-in the basics to getting you where you want to be with your scalable offer in this second part of the series. You need to know without a doubt where your clients will plateau and be able to navigate them out of there. Once you have worked with your clients one on one and figured out their biggest needs, you can create an offer that works perfectly without you!

Do not miss these highlights:

03:55 When we think of your scalable offer, it's really something that can grow without you. 

07:47 Who you wanted to serve and how you wanted to serve them will evolve. But as that evolves, you're also going to learn what people actually need, and what people actually want. 

08:43 The foundation of your scalable offer is your intellectual property, which is your framework, it's a process that you can rinse and repeat with your clients and customers and they get the same result. 

10:17 A scalable offer can also be a hybrid program, a sort of element of community and curriculum. 

11:43 Coaching content and community is a very robust experience, where you get to deliver a very incredible program to your potential client. 

13:29 It’s the framework that we teach inside of our signature coaching offer, 10k Content Collective.

16:11 When you have that Curriculum, and you've defined what that looks like, now you can layer on Coaching. 

18:08 It's not just about recording videos and slapping some coaching on top, it's about learning your people and how they move through the process.

19:29 When you think about the scalable offer, make sure that you are curating the community.

20:26 Your community is the place where your ideal client is going to either thrive or not, it makes or breaks your scalable offer. 

26:14 There is couple of ways to scale your offer if you're a service based entrepreneur.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode Kinsey teaches the first steps in creating a scalable offer for your clients. How can we have our offers work for us and perhaps work without us? As entrepreneurs you must always take your ideas for a test drive first before passing the torch.

Do not miss these highlights:

03:32 What is a scalable offer?

06:09 If you think that people will always need you in order to get results, you're doing both yourself and your potential clients a huge disservice.

07:22 Start to shift and develop systems and processes in your business and in your offers that allow them to grow without you.

08:34 The misconceptions about creating a course or a coaching program.

09:04 In order to have a viable, scalable offer that not only gets clients results but can grow without you, you have to have tested it first.

11:10 Group coaching or a course is way harder to sell than private coaching

12:35 Before you think about the structure or the logistics of what a scalable offer looks like, you have to do the work with your people.

14:48 Launching or growing a scalable offer is not about having two offers for the same avatar. Your scalable offer will be for a different avatar than your core signature offer which will become potentially your back end offer. 

18:27 The next offer will be two different avatars, same niche but you're just ascending with them - New set of strategies & principles that they need in order to get them from six to seven figures.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey helps us understand why less is more when looking for more clients. You need to get rid of the ‘road-blocks’ that are preventing clients from reaching you. Once you simplify your strategies - the clients will come!

Do not miss these highlights:

02:43 Part of our unique method is showing people that less is more.

03:30 The pathway to get you from unknown to in-demand.

04:00 Several steps of taking somebody from not even knowing about you, to becoming a client.

07:06 Especially if you're in that 100k mark, make sure that you have less steps.

08:13 Simplify - make sure you have a simple path for clients to reach you.

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

We learn how Kinsey has become a top business coach. It is important to always bring it back to the basics when you feel like you’re missing out on clients. You need to continually broaden your horizons and never stop learning - always mastering your craft. 

Do not miss these highlights:

03:07 There's this huge influx, our industry is saturated with information - A lot of people are going to their online space creating great digital products but haven't been able to create the result they want for themselves.

04:57 There are all these people that have their own ideas about what creates success.

08:05 To get clients, what you're missing is actually principle based selling, or principle based marketing - If you're always just following tactics or methods, there is no room to optimize or maximize. 

09:14 You have to become a master at fundamental business skills. 

10:55 Maintain that attention with marketing based principles.

11:49 Focusing on business principles, you're going to get so much more out of what you do.

13:03 Understand the principles, master those tactical level strategies, because we have that underlying fundamentals at play.

14:58 If you're always using the same tactics and you're hopping from one to the other, it will never create that momentum or worse, you're going to burn out because there's no foundation to build on. 

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey teaches us how to manage our overlooked content and make small changes to our delivery that make a huge difference. As business owners we need to narrow down who we are talking to. Make sure you are speaking your truth while being very specific! 

Do not miss these highlights:

03:40 What is “broad messaging”

04:43 Why ‘niche-ing’ down is very valuable

07:09 You're doing your people that really need you, a disservice by trying to broaden the scope

08:16 The idea of vanilla messaging - Lack of conviction and energy in your message

10:50 What is it that makes messaging or content confusing

12:42 When you're confusing or super vague, you’re going to miss the opportunity to speak to your clients in a way that it connects

14:10 You can blend a little bit of your voice and how you talk with the words and language that your ideal client is using

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Kinsey explains the necessity of reaching out and diving deeper into your resources. As business owners you must choose a mindset that helps you grow. You need to make opportunities for yourself, not just wait for them to come to you! 

Do not miss these highlights:

03:13 The concept of “Be-Do-Have” - You do not live from the place of external circumstances

05:34 The amount of resources you have today are not the determining factor of what's possible for you tomorrow, it's your level of resourcefulness

06:19 Resourcefulness is a skill, It's also a choice

08:31 Being resourceful is not just about financial resourcefulness, it’s about accessing deeper strength, it's about accessing deeper parts of your brain, energy, and all the things

09:34 Trust yourself that you create opportunities - You're so much more capable of what you thought you were

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.