Friday's Talks included Henry Clifford on "selling to the customer's pain points," Futuresource Consulting's research on the custom industry, and Jay Miller on working with architects, builders and designers. we also check in with Mike Maniscalco on the CEDIA classes he was teaching, and Walt Zerbe weighed weighed in with some big-picture thoughts.

Enjoy highlights from CEDIA's Talks at CEDIA 2017, including Laura Mitchell on aging in place, Joe Whitaker on guerrilla marketing, Rich Green on AR, VR, and MR, Sam Woodward on lighting, and Dave Pedigo on some fresh industry research.

Same Woodward of Lutron dives into lighting, new advances, all the acronyms -- and the stuff he blew up as a Hollywood special effects expert!

Peter Aylett (Archimedia) and Christiaan Beukes talk with CEDIA's Walt Zerbe and Ed Wenck about selling the "experience" of tech as margins on gear get thinner and GAFA gets bigger. (This one even has a few sales tips from Mr. Aylett himself.)

Mike Mansicalco of Ihiji digs into all the trials and opportunities presented by remote monitoring, troubleshooing, and the recurring revenue these services can provide. He's joined by hosts Ed Wenck and Walt Zerbe of CEDIA.

Nathan Holmes, Technical Trainer at Access Networks, joins CEDIA's Dave Pedigo, Ed Wenck, and Walt Zerbe to talk about the issues facing integrators as residential networks grow more complex.

Peter Aylett (Archimedia) and Alan Sircom (Hi-Fi+ magazine) hit CanJam and came back with a wealth of knowledge on the most personal of listening devices. They share their info with CEDIA's Walt Zerbe and Ed Wenck.

The hub is dead! Long live the hub! CEDIA's Walt Zerbe and Ed Wenck are joined by Mitchell Klein (Z-Wave Alliance) and Avi Rosenthal (IoT Consulting) to talk about the "hub" -- that "traffic cop" that allows devices to communicate.

A conversation with Darren Reaman, MBA, CEDIA's Director of Government Affairs on how state legislatures can affect your business -- and how you can ensure your voice is heard.

Difficult clients with impossible questions. Legacy equipment that just won't work. Jobsite meltdowns. Frank White and Patrick Hartman will teach integrators how to answer the hardest asks and expected the unexpected with a course called "Hardballing" at CEDIA 2017. This incredibly informative -- and at times terrifying ("He drilled through a Renoir?") -- podcast previews the class with White, Hartman, and CEDIA's Walt Zerbe and Ed Wenck.