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The CEO Mastery Show episodes
- Case Study: How Fear Almost Lost the Deal - E207
Show: The CEO Mastery Show
Episode Title: Case Study: How Fear Almost Lost the Deal
“In sales, everyone else is spending tens of thousands trying to close business. But they lack focus. We spent a lot less and just focused more on building rapport and it generated a higher ROI.” - Troy Aberle
Summary:
In this episode of The CEO Mastery Show, Amanda Holmes discusses the power of the Dream 100 strategy with guest Troy Aberle, Executive Strategy Officer at CHI. They share their experience connecting with Dave Asprey by leveraging genuine relationships instead of straightforward pitching. They take a deep dive into how understanding the biohacking industry and treating people like humans can lead to incredible business opportunities. They emphasize the importance of follow-up, building rapport, and being consistently present. The episode offers valuable insights on how to identify and connect with dream clients and the impact of authenticity in business.
Episode Highlights:
00:00 The Time I Chickened Out… But Still Scored the Deal! (Teaser)
00:56 The CEO Mastery Show Podcast Introduction
01:37 The Biohacking Conference Journey
03:26 Connecting with Dave Asprey
07:12 Building Rapport Over Dinner
13:25 The Importance of Genuine Relationships
17:27 The Dream 100 Strategy
21:16 Conclusion and Final Thoughts
------------------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this episode and tag us on socials!
23 min - 3.7M Views Later: How My Viral ‘Single’ Post Uncovered Sales Secrets - E206
Show: The CEO Mastery Show
Episode Title: 3.7M Views Later: How My Viral ‘Single’ Post Unveiled Sales Secrets
“Be clever and you stand out. Be observant and you’re ahead.” -Amanda Holmes
Summary:
In this episode, Amanda Holmes shares an intriguing personal experience after a tweet about her being single went viral, reaching 3.7 million people in 72 hours. Amanda discusses the overwhelming and often inappropriate responses she received and ties these experiences to broader insights about sales and marketing. Key takeaways include the importance of being observant, standing out, and providing meaningful, thoughtful interactions both in personal and professional contexts. Amanda highlights the impact of her viral tweet on her book sales, emphasizing the effectiveness of creative and resourceful strategies in business.
Episode Highlights:
00:00 The Viral Tweet That Changed Everything
00:57 Introduction to The CEO Mastery Show
01:19 Analyzing the Responses
02:53 Lessons from the DMs
04:42 The Power of Referrals
06:57 Key Takeaways and Reflections
10:15 Final Thoughts and Outro
------------------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this episode and tag us on socials!
11 min - Case Study: How We Won Our Dream Client in Under 6 Months - E205
“The whole gift of Dream 100 is identifying who those dream clients are, and then going after them with pigheaded discipline and determination.” -Amanda Holmes
Summary:
In this episode, Amanda and Pablo discuss a significant partnership Amanda secured with biohacking pioneer Dave Asprey in just 6 months. Amanda explains her strategic approach, leveraging the Dream 100 concept to target key industry leaders and exhibiting at the Biohacking Conference. By employing a multi-faceted outreach strategy, Amanda and her team reached an impressive booking rate, which eventually led to meeting Asprey and establishing a collaboration. They dive into the importance of clear goals, focused targeting, consistent follow-ups, and the value of strategic partnerships in transforming and scaling businesses in the biohacking space. Amanda emphasizes the application of core story frameworks and personalized content to enhance relationship building and market positioning. The discussion provides practical insights into breaking into a new industry and achieving rapid growth through disciplined efforts and strategic networking.
Episode Highlights:
00:00 Teaser
00:40 Introducing the Ultimate Sales Machine
01:02 Breaking into Biohacking: The Big Partnership
03:33 Executing the Dream 100 Strategy
06:03 Personalized Outreach: The Key to Success
09:57 The Power of Persistence: Following Up
11:03 A Fortuitous Meeting with Dave Asprey
17:45 Building a Strategic Relationship
18:14 The Art of Follow-Up
19:27 Core Story and Social Selling
21:23 Marketing the Biohacking Summit
22:57 Challenges and Persistence
23:25 Identifying Ideal Clients
28:07 The Power of Strategic Partnerships
32:38 4-Part Framework for Doubling Sales
35:31 Content Co-Creation and Networking
38:02 Conclusion and Next Steps
----------------To secure your spot at the Business of Biohacking Summit, visit businessofbiohacking.com
----------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
Connect with Pablo:
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
Instagram: https://www.instagram.com/connectwithpablo/
Website: bethestage.live
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this episode and tag us on socials!
39 min - The Biohacking industry is growing by 400%--are you getting a piece? - E204
We are in the midst of a severe health crisis—
Our healthcare system is failing, and we need change now.
Here are some alarming statistics:
-Cancer rates among people under 50 have skyrocketed by 79%.
-Obesity has increased by 170% over the last 30 years.
-3,076 businesses are shutting their doors every single day.
Despite these daunting numbers,the biohacking industry is set to grow by 400% in the next eight years.
This mission is personal for me.
My father passed away at just 55.
That’s why I’m so passionate about health, we can’t afford to wait. We have to take health into our own hands.
That's why we’ve partnered with Dave Asprey, the pioneer of Bulletproof Coffee and the Biohacking Conference, to bring you the Business of Biohacking Summit.
Tune in to this episode, and be a part of the change we need.
P.S. To secure your spot at the Business of Biohacking Summit, visit businessofbiohacking.com
----------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!14 min - Unlock Sales Success: Chet Holmes' Expert Sales Advice - E203
“As a salesman I wanted to be treated with respect, and I wanted to be valuable to the client beyond any of my competitors.” -Chet Holmes
Summary:
This episode features Chet Holmes, founder of Chet Holmes International, presenting strategies from 'The Ultimate Sales Machine' to help businesses achieve significant breakthroughs. It focuses on using educational sales approaches to secure high-value accounts by providing executives with valuable insights rather than just pitching products. The episode includes a practical example with a business owner named Steve, discussing how to build a self-sufficient sales force and effectively pitch to large companies like Procter & Gamble. Emphasis is placed on the importance of thorough research, engaging presentations, and the persistence required to succeed in modern sales environments.
Episode Highlights:
00:00 Teaser
00:54 Welcome to CEO Mastery Call
01:15 Identifying Business Breakthroughs
02:39 Client Case Study: Unilever
03:26 Building a Self-Sufficient Sales Force
04:05 The Core Story Model
06:22 Education-Based Sales Approach
08:21 Practical Sales Strategies and Examples
12:03 The Importance of Research and Data
20:04 Conclusion and Final Thoughts
-----------------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!21 min - 90% of Companies Get This Wrong: 4 Simple Steps to Double Sales - E202
Do you know what's holding back 90% of companies from reaching their full potential?
It's astounding how a simple mistake can hold back so many businesses from growing and grabbing opportunities.
But don’t worry, we’ve got you covered.
We're diving into this often-overlooked part of business strategy.
In this week’s episode, we discuss a powerful framework designed to help you double your sales while reducing stress by half.
You'll learn why traditional elevator pitches fall short and how adopting this approach can revolutionize your outreach efforts.
Don't let your business fall behind.
Tune in to our podcast episode and take the first step towards unlocking your full potential.
Trust us; you won't want to miss this one.
P.S. Wondering how to apply these tips to your own business? Check out howtodoublesales.com for a tailored solution.
-----------------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!5 min - 3 Hotseat Sales Pitches with Feedback - E201
Have you ever thought about what keeps your prospects engaged and glued to their seats during a presentation?
Last week, we began our journey into mastering effective presentations, focusing on strategies to boost confidence, engage your audience, and enhance your visuals.
This week, you'll hear real presentations from our dojo members, complete with live feedback from the community.
The episode offers practical tips and examples that you can start using immediately to make a real difference in your presentations.
Here’s what you can look forward to:
3 Hotseat Sales Presentations: Listen to actual presentations and see how dojo members apply key techniques.
Real-Time Feedback: Gain insights from community feedback that highlight what works and what can be improved.
Practical Tips: Implement game-changing techniques to refine your presentation skills and boost your sales success.
Don't miss out on this opportunity to enhance your pitch skills and achieve greater sales success.
This episode is the perfect follow-up to the previous one, ensuring you have a comprehensive understanding to apply immediately.
Tune in now and take your presentations to the next level!
------------------------
Connect with Tim Yurek:
https://tier1capital.com/
Connect with Thomas Brainsky: https://capstonehealthplan.com/employers/
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!37 min - Effective Presenting Can Double Sales Conversions - E200
“If you can tell stories as you’re presenting, it increases recall up to 26%. And as we know, people love stories.” -Amanda Holmes
Have you ever wondered why some sales pitches instantly grab your attention, making you eager to buy, while others fall flat?
The secret isn’t just in what’s being sold, but how it’s presented.
This week’s podcast episode is diving into one of our Ultimate Sales Machine Dojo sessions, where you'll discover:
-How to 2x the attention and retention of your prospect when presenting
-The 8 essential rules for effective presenting, from maintaining confidence to using curiosity-driven content
-How Troy closed a 7-figure deal using this positive affirmation
-BONUS: A sneak peek of how this Core Story client used effective visual presentations to increase their sales conversions
You could be one skill away from doubling your sales conversions.
Tune in now and equip yourself with the tools to make every presentation a winning one.
Summary:
In this episode, Amanda Holmes discusses how incorporating visuals can double or even triple your sales conversions by increasing prospect engagement and retention. She shares practical tips for effective presenting, including boosting confidence through vocal exercises, focusing on the audience, keeping presentations simple and fast-paced, and leveraging powerful statistics and stories. Real-life examples and open discussions with participants provide actionable insights. Listeners are challenged to implement these techniques in their presentations and share their progress.
Episode Highlights:
00:00 Teaser
00:26 Introducing The CEO Mastery Show
00:49 Doubling Attention and Retention in Presentations
01:22 The Dojo: A Safe Space for Practice and Growth
01:54 Sharing Success Stories and the Power of Persistence
03:07 Interactive Poll: Assessing Presentation Skills
03:49 Mastering Effective Presentation Techniques
04:32 Vocal Exercises for Confident Speaking
08:00 The Impact of Positive Affirmations in Sales
11:20 Focusing on the Audience for Effective Presentations
15:15 Keeping Presentations Engaging with Visuals and Facts
20:56 Educating with Impact: The Core Story Framework
23:35 Unlocking the Power of Stem Cells and Healthy Diets
24:21 Enhancing Recall with Storytelling in Presentations
25:22 The Impact of Rapid Aging and How to Combat It
26:59 Effective Presentation Techniques and Visuals
29:10 Mastering Sales Presentations: Tips and Strategies
34:21 Interactive Feedback and Action Steps for Improvement
------------------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!44 min - Winning ONE Dream 100 Partnership That 5x-ed Pipeline Immediately - E199
“It's not always about a Dream 100. It could just be one that could completely change your world.” -Amanda Holmes
Ever wondered how much more you could achieve with a single dream client than with a handful of mediocre ones?
In this week’s episode, you’ll hear about successful entrepreneur and investor Dave Eigen’s most recent venture where one relationship 5xed his pipeline.
Dave is the co-founder of P5 Health Ventures, a trailblazing company revolutionizing the healthcare industry, this story is specifically for his latest investment Leviant.
How often are you exhausted chasing client after client?
Dave’s genius was using the Dream 100 principle and found one strategic company that sold to all his end buyers.
Building that relationship with that Dream ONE, they’re now referring his business to all their clients and in a very short period of time managed to 5x his pipeline.
Can you think of a strategic partner that already speaks to your client, that you could build a relationship of trust?
Tune in til the end of the episode and you’ll hear:
-How Dave secured a dream ONE strategic partner
-The top three mistakes companies make when trying to implement a Dream 100
-Ideas on who you should STOP working with to reduce the headaches
Remember, the value of one significant relationship can redefine your business's trajectory.
Don't miss out on this episode filled with practical insights and strategic wisdom.
Your next breakthrough could be just one connection away.
P.S. The Dream 100 strategy has doubled the sales of more companies than anything else. If you need help on how to implement, reach out for a complimentary consult at HowToDoubleSales.com.
------------------------Episode Highlights:
00:00 Welcome to The CEO Mastery Show
00:29 Introducing David Eigen: A Journey from Behind the Scenes to the Spotlight
01:08 The Power of One Relationship: Transforming Your Business
02:28 Pioneering Health Ventures with David Eigen
02:53 David Eigen's Personal Health Journey and Its Impact on His Career
06:12 The Revolutionary Approach to Hospital Disinfection
07:29 The Business of Changing Healthcare Environments
18:40 The Dream 100 Strategy: A Case Study with David Eigen
28:08 Building Relationships and Cultures for Business Success
31:27 Closing Thoughts and Resources
------------------------Connect with David:LinkedIn: https://www.linkedin.com/in/david-eigen-466566/
Check out Leviant:
Leviant.com
------------------------
Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
P.S. Ready to create content that not only captures
attention but also drives sales? Schedule a call with us today at HowToDoubleSales.com.Let's make it happen!------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!32 min - How to 5x Your LinkedIn Requests - E198
Are you tired of sending out LinkedIn connection requests only to hear crickets in response?
We ran a LinkedIn Experiment where we took our Dream 100 list and tested two different ways to connect.
One approach we connected WITHOUT a message.
That got an abysmal 4.9% acceptance rate.
I was SHOCKED. I thought it wouldn’t be very effective, but I didn’t think it’d be THAT bad.
Question for you: how often do you connect on LinkedIn without a message?
Keep in mind of 100 people you would do this with, only 5 would be accepting your request.
Shockingly enough, we ran another Dream 100 group where we left a PERSONALIZED message.
This group we got a 20-40% acceptance rate!
Holy cow! That is FOUR TO NINE TIMES the response!
Side note: How much time do you waste missing opportunities to optimize your current sales process?
Tune in to this week’s episode to discover:
- The 4 Biggest Mistakes Every Salesperson makes on LinkedIn that Kills Your Chances of Connecting: You’re shooting yourself in the foot if you’re doing these four things (and trust me majority of sales reps are).
- 9 Ways to Humanize Your LinkedIn Request that Generated 4-9x the Response: You’ll see a myriad of examples that work, when connecting with prospects on LinkedIn.
For the first time ever I broke down a step by step system for how to get in the door with a cold prospect.
I remember taking a personality profile test 15 years ago and my ability to cold prospect was off the charts, so much so my father sent my results to Tony Robbins to brag. ;)
This may be hard for many, but for me, it’s my superpower to get in any door and I wanted to share with you these simple-to-follow steps.
You can connect with literally ANYONE with enough pig headed discipline and determination.
Tune in to find out 9 different ways to make a great first impression on LinkedIn.
P.S. Don't let your LinkedIn requests get lost in the crowd! If you need assistance on how to execute your own Dream 100 campaign, reach out for a complimentary consult at HowToDoubleSales.com.
------------------------
Episode Highlights:
00:00 Unlocking LinkedIn's Potential: A New Approach to Networking
00:23 Introducing the Ultimate Sales Machine: Amplify Your Business
00:50 The LinkedIn Experiment: Boosting Connection Approvals
01:14 Understanding Today's B2B Landscape: The Shift in
Decision Makers01:45 Leveraging Social Media for Sales Success
04:04 The Power of Personalization in Social Selling
05:22 The Dream 100 Strategy: Targeting Your Ideal Prospects on LinkedIn
14:22 Humanizing Your LinkedIn Requests: Nine Effective
Strategies26:01 Conclusion: Maximizing Your LinkedIn Strategy for Dream 100
------------------------Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
------------------------
P.S. Ready to create content that not only captures
attention but also drives sales? Schedule a call with us today at HowToDoubleSales.com.Let's make it happen!------------------------
Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
Don't forget to share your key takeaways from this
episode and tag us on socials!28 min
About The CEO Mastery Show
From the publisher's feed
The CEO Mastery Show features Chet Holmes International's CEO Amanda Holmes with guests as well as content from the archives featuring bestselling author of the Ultimate Sales Machine, Chet Holmes.