The CEO Mastery Show

“You can't use hashtags to push bad content. All that

Summary:

In this episode of The CEO Mastery Show, hosted by Amanda Holmes, CEO of Chet Holmes International, Carson Matthews, a former professional athlete turned entrepreneur, shares his journey and the strategies that led him to acquire 45,000 customers in just eight months using TikTok. Carson discusses the importance of niche marketing, storytelling, and having a strong call to action in content. He illustrates how he transitioned from sports to starting 'Ball Boyz Soap' leveraging TikTok, without initially focusing on product sales, but rather using it as a testing ground for content before moving to paid ads. Additionally, Steve Matthews, Carson's father and a veteran in cybersecurity with a significant career in global sales, shares insights on supporting Carson's entrepreneurial journey and applying modern marketing strategies. The episode emphasizes content quality, understanding the target audience, and agility in marketing approaches as key to successful online engagement and sales.

Episode Highlights:

00:00 Unlocking the Power of Content: The Key to Viral Success

00:08 Introducing the Ultimate Sales Machine & Special Guests

01:00 From Pro Athlete to Entrepreneur: Carson Matthews' Journey

01:52 Mastering TikTok: Carson's Top 3 Tips for Explosive Growth

08:40 The Emotional Connection: Crafting Stories That Sell

20:06 The Shift to Paid Advertising: Maximizing Reach Beyond TikTok

25:59 Leveraging the Ultimate Sales Machine: A Family's Success Story

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Connect

TikTok: https://www.tiktok.com/@therealcarsonmatthews

Instagram: https://www.instagram.com/carsonmatthewss/

Check out Ball Boyz Soap:

TikTok: https://www.tiktok.com/@ballboyzsoap

Instagram: https://www.instagram.com/ballboyzsoap/

Website: https://ballboyzsoap.com/

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Connect with us:

LinkedIn: https://www.Linkedin.com/company/chetholmesint

Instagram: https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter: https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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P.S. Ready to create content that not only captures

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Listen to The CEO Mastery Show here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044

Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d

Don't forget to share your key takeaways from this

“It took me forever to learn this. CALM is a superpower.”

-Larry Bradley

Summary:

In this episode of The CEO Mastery Show hosted by Amanda Holmes, CEO of Chet Holmes International, insights are shared on the importance of fostering a calm life and managing stress for improved well-being in the workplace. The discussion begins with revealing data that 75% of C-suites are considering quitting their jobs in search of better well-being, not necessarily for more money or benefits. Larry Bradley, our guest, shares his journey from managing a large national healthcare plan to understanding the vital role of calm, stress management, and innovation for personal and professional growth. The

Larry's experience with applying the Ultimate Sales Machine principles to rethink and expand the scope of his healthcare initiative demonstrates how thinking bigger

Episode Highlights:

00:00 The Power of Calm in a Stressful World

00:24 Introducing the Ultimate Sales Machine & Special Guest Larry Bradley

00:58 The Shocking Reality of C-Suite Stress and the Quest for Well-being

01:54 Larry Bradley's Journey: Transforming Healthcare with Branding and Innovation

07:07 Simple Tips to Ease the Burden of Leadership

07:52 The Impact of Stress on Health and the Workplace: Insights and Statistics

08:31 Simple Tips to Ease the Burden of Leadership: Managing Stress

16:20 Awareness and Emotional Management: Key Strategies for Reducing Workplace Stress

24:48 Unlocking the Power of Motion to Ease Stress

26:09 Strategies for Reducing Workplace Stress

27:18 The Impact of Habits on Health and Productivity

29:50 Exploring Mental Health and the Medical System

32:25 Personal Growth and Corporate Leadership Insights

37:28 Transformative Business Strategies and Innovation

42:06 The Journey of Strategic Thinking and Personal Development

45:24 Conclusion: The Future of Healthcare and Personal Growth

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Connect with Larry:

LinkedIn: https://www.linkedin.com/in/lawrence-j-bradley-1b3180aa/

Facebook: https://www.facebook.com/larry.bradley.9047/

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Corporate Wellness Course

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Listen to The CEO Mastery

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044

Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d

Don't forget to share your key takeaways from this episode and tag Amanda, Larry and Troy on socials!

58% of our incoming workforce says most days their stress is completely overwhelming.

This episode today is about resolving some of that stress by walking through a simple 4 part framework to help you double your sales while cutting your stress in half.

I’ve brought in Craig Ingram, a superstar sales executive from our Ultimate Sales Machine Dojo to share some war stories.

Here’s what you’ll uncover:

-A comprehensive four-part framework for crafting a successful go-to-market strategy

-Case study: How Craig assisted a struggling company from a mere $100k in revenue to $2 million in just over a year

-Lessons learned from a venture into telemedicine that didn't pan out as expected

-Proven strategies for leveraging social media, particularly LinkedIn, to generate potential business leads

Craig not only shares the common pitfalls companies encounter but also equips you with the knowledge to navigate these challenges successfully.

Ready to unlock the blueprint to your business’ success? Tune in now to our latest episode.

P.S. Want to replicate Craig's remarkable success? Book a schedule at HowToDoubleSales.com and get personalized guidance for doubling your sales.

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint

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Connect with Craig:

LinkedIn: ⁠https://www.linkedin.com/in/craigtingram/

Have you ever had a failure that altered the course and direction of your life?

One that at the time felt so insurmountable you didn’t know if you’d ever be able to rebound…?

That's why they created the phrase, “fail your way to success.”

This week’s episode is living proof.

It all started in 2008, Peter Afiuny had just graduated from University of Southern California.

He took a risk and got financing to buy $10 million dollars worth of rebar to start his commodities business.

As the materials were on a boat on their way to the US, the market tanked.

Overnight, Peter’s new business became obsolete.

Listen to this week’s episode to how he went from a $10-million dollar mistake, to raising over $100 million in funding before the age of 40.

His story is a testament to the power of pigheaded discipline and determination.

Tune in to hear how Peter and his co-founders at Noveon have revolutionized sustainable manufacturing where competing on price is obsolete.

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P.S. Inspired by Peter's journey? Let’s turn your challenges into opportunities. Schedule a call today at HowToDoubleSales.com and discover how you can unlock your full potential.

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint

Connect with Peter:

LinkedIn: https://www.linkedin.com/in/peterafiuny/

Did you see the recent post by Recruiter.com?

The title was: “Apparently, the hardest thing to sell is a sales job.” 🤦‍♀️

It’s humorous because it’s true.

Approximately 90% of hiring managers find it more difficult to find sales talent today.

We’ve trained companies for decades on how to identify a sales superstar because it’s such a huge issue.

Most companies have a poor practice for how to hire, train, and retain top talent.

This is why 74% of sales reps fail. (Note: this data came from a survey of 650,000 reps by Objective Management Group).

So what do we need to do to find that superstar?

You’ll hear it in this week’s episode from one of our Ultimate Sales Machine Dojo sessions (our group coaching program).

You’ll discover:

-How to recognize sales superstars

-The 4 common mistakes when attracting top talent

-How to craft a compelling job ad based on a case study of a recent client

-A recent member in our dojo community that generated 101,000 views on a single LinkedIn post, what caused it and what to do with it.

You can master how to build your own team of high-performing sales superstars. Tune in now!

P.S. Interested in hiring a team of top talent? Schedule a call with us and we can help! Visit HowToDoubleSales.com

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint

Do you wonder why some companies thrive magnificently while others struggle to keep afloat?

We pulled a hot seat recording from our late great founder Chet Holmes talking about:

-The Formula for Repeatable Success: It’s not about one-off victories; it’s about creating a system that yields success time and time again.

-The Critical Mistake to Avoid: Learn about the colossal error that many businesses make when trying to grow revenue. This insight alone could steer your company away from a common mistake.

-Conquering the Market Share Battle: Find yourself losing ground to competitors? The 'Hot Seat' segment talks about strategies to reclaim your market share amidst fierce competition.

If you are a business owner looking to improve your organization at every level, you’ll find this episode incredibly valuable.

Enjoy!

P.S. Interested in growing your revenue and need a second opinion? Schedule a call with us and let's strategize together. Visit HowToDoubleSales.com

We’ve released over 190 podcast episodes to date, and this episode with Tom Schaff is in my top 3 favorites of all time.

If you… hate cold calling,

If you’re nervous about how to reach out to cold prospects,

If you have a dream client and you don’t know what to do to get their attention…

Watch this episode with Tom to get some ideas of the entertaining things you can do to stand out amongst a sea of bland pitches.

Tom Schaff failed as a standup comic, but succeeded using his humor to cold call his way into some of the biggest companies in the world.

He regularly closes 9 and 10 figure deals.

In this episode we peel back the curtain for how he gets the attention of the most influential people in sports, business, and hollywood.

I can’t remember the last time I laughed this hard.

He shares stories about how to win your biggest clients in a way that is creative, and hilarious.

Did you know you can send your trash can in the mail like a postcard? (Neither did I).

Tune in to hear even more creative stories of winning the impossible sale.

Enjoy!

P.S. Interested in learning how to build your Dream 100 list and win over your biggest clients? Schedule a call with us and let's strategize together. Click here to book now.

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint

Are you finding yourself caught up in the relentless price wars, struggling to break free from your competitors?

Jack Ma, the visionary founder of Alibaba, once said, "Never, ever compete on prices, instead, compete on services and innovation."

In this exclusive episode, I break down the strategies and show you exactly how we soared to a staggering 63.5% increase in sales for the Core Story division in 2023, while increasing our prices at the same time.

You’ll discover:

1. What happened when team members didn’t agree with my direction, what I did

The trends we’re seeing companies face that’s making it harder and harder to get prospect’s 2. attention, and what we’re doing that’s working

How to increase referrals and have your clients thank you for innovating

This isn't just a success story; it's a blueprint for transforming any type of business.

Tune in to the episode right now to get the download for 2024.

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint

Ever feel like you're being labeled as just another "salesperson"?

Chet Holmes, author of The Ultimate Sales Machine, certainly did and refused to be confined by just that stereotype.

This is the reason why he created groundbreaking strategies like the Dream 100 and Core Story.

Instead of the typical pushy sales tactics, he believed in leading with education and market data to establish yourself as the go-to expert in your field.

Here's a startling fact: A decade ago, 63% of prospects considered sales reps pushy.

Fast forward to today, a staggering 97% share this sentiment, largely influenced by the dominance of e-commerce giants like Amazon.

It's evident that the sales landscape is evolving, and so must your approach.

In this week’s episode, we talk about the changing dynamics of customer expectations and reveal why focusing on one crucial aspect before selling is paramount.

Don't miss out on this opportunity to transform your sales approach and stand out in today's competitive market.

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint

Raising children in today's fast-paced world is no easy feat.

76% of parents feel it’s harder to be a parent now than before…

As the holidays are here and we spend more time with family, I decided to share something close to my heart.

This week’s special podcast guest is my brother Jordan, someone I’ve been trying to bribe for years to come on with me!

Our father, Chet Holmes, originally wrote an article called “How to raise near perfect children.”

So today, we wanted to do the opposite and honor those who are parents.

During the episode Jordan said something very accurate, he said, “my father accomplished many things in his life, but of all his accomplishments I think he was best at being a Dad.”

So we broke down for you 7 ways to be a near-perfect parent, based on our experiences of having the Ultimate Dad, Chet Holmes.

These aren't just theoretical musings; we share the real-life experiences and invaluable lessons imparted by our father, Chet Holmes.

For aspiring and seasoned parents alike, you can get some ideas on how to raise nurturing strong, successful, and empathetic children.

Wishing you and your loved ones a joyful holiday season filled with love, laughter, and unforgettable memories.

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Connect with us:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint