Rupert Claxton, Meat & Livestock Director, GIRA, is on this week’s Beef Edge podcast discussing the global outlook for the beef industry. 

Rupert highlights that the supply of beef is tight, while demand from the consumer is remarkably robust. The result of good global demand and tight supply are the high prices seen today.

Rupert explains how several UK retailers have included beef from a variety of non-European sources on their retail shelves during 2025, however, outlook for 2026 is a continuation of the current trend, both in Europe and globally. 

He says that Ireland is well placed to produce more beef in a way that is both environmentally and commercially sustainable and he emphasises there are opportunities for investment in the beef sector but rationalisation at industry and farm level is needed to deliver efficiencies.

For more visit:

https://teagasc.ie/publications/national-beef-conference-2025/

For more episodes from the Beef Edge podcast, visit the show page at:
https://www.teagasc.ie/thebeefedge

 
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