In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.

Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.

Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.

They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.

Jojo’s recommendations:

• New free enterprise SEO course
• Rendering Difference Engine Chrome extension
• My Victorian Nightmare podcast

Follow Jojo:

• ⁠Check out Sitebulb⁠
• ⁠Follow Jojo on LinkedIn⁠
• ⁠Follow Jojo on Bluesky⁠

Resources:

• Previous episode with Patrick about JavaScript SEO
• Previous episode about enterprise SEO strategies from January 2024
• Sitebulb webinar about enterprise SEO

Time stamps

00:00 Introduction to Enterprise SEO Challenges

01:14 Welcome to Search With Candour

04:45 Welcome Jojo Furnival

06:10 Understanding Enterprise SEO Challenges

10:08 Navigating Technical and Human Challenges

14:24 Prioritisation and Communication in SEO

22:38 Aligning SEO with Other Departments

26:10 Adapting to Outdated Technology

30:12 Log File Analysis and Future Plans

31:40 Automation in SEO: Balancing Technology and Human Touch

33:19 Enterprise SEO: Tool Stack and Automation Strategies

35:28 Effective Communication and Soft Skills in SEO

39:44 Understanding Roles and Skills in SEO Teams

45:38 Challenges and Metrics in Enterprise SEO

51:03 Adapting to AI and LLMs in SEO

55:46 Recommendations and Final Thoughts

62:05 Outro