The Channel Buzz

The Channel Buzz

By Amiee KeenanBusiness
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The Channel Buzz episodes

  • How do ISVs fit in the Acumatica ecosystem?

    Hello everyone! Welcome to the first episode of 2023.

    I'm excited to chat with Louisa Gooding, Senior Business Development Manager at Acumatica and acu-connect Board Member.

    In case you didn't know we are both on the acu-connect board so we work closely with the Acumatica community in many aspects.

    If you're going to Acumatica Summit please make sure you join the acu-connect session on January 29 from 3:30-4:30.

    Today we chatted about:

    • ISV - drive revenue program
    • The pivot in 2023
    • The Importance of Acumatica Summit

      • We hope to you at Acumatica Summit.

      You can also follow Louisa on LinkedIn.

      Follow me as well.

      Email me to learn more about The ISV Society and how you can do more joint marketing initiatives. ([email protected])

      Download The ISV Guide to grow your audience.

      Please leave a comment and subscribe to keep this podcast growing.

      Thanks!

      22 min
    • The Global Community

      It's episode 38 and the last episode of 2022! Wrapping up the year with Part 2 of my discussion with my guest, Aaron Back also known as The Bearded Analyst.  He's the Chief Content Officer, Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show.

      We talked about:

      1. Microsoft Biz Apps

      2. Specific product

      3. Microsoft and other platforms

      The landscape has changed. There are hybrid, cloud, and multi-cloud. We need to be more flexible. It's not just about Microsoft solutions anymore. Microsoft is just one part of the technical landscape.  

      We need to evolve and adapt, especially ISVs. You can't be a one-trick pony anymore. You need to diversify, shift your focus, and become more agnostic.

      Where can you find Aaron:

      • LinkedIn
      • Back @ IT Show

        • Join the Dynamics Communities 

        Follow me on LinkedIn

        Download The ISV Guide to Grow Your Audience.

        Leave a comment and share your feedback.

        Thanks for listening!

        26 min
      • The 4 Pillars

        Welcome to episode 37 and part 1 with my guest, Aaron Back also known as The Bearded Analyst.  He's the Chief Content Officer and Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show.

        Today we chatted about the 4 pillars:

        1. Considering a new Business Application
        2. New to 
        3. Migrating to another 
        4. Optimizing what they have

          5. Where can you find Aaron

          • LinkedIn
          • Back @ IT Show

            • Join the Dynamics Communities 

            Follow me on LinkedIn

            Download The ISV Guide to Grow Your Audience.

            Leave a comment and share your feedback.

            Thanks for listening!

            17 min
          • 4 Things ISVs and VARs Can Do Better to Work Together

            Here's episode 36! Today my guest is Carol Livingston, Founder of Dynamics Connections.

            It was such a great conversation. We started off with a quick discussion on trends impacting VARs and ISVs and then onto Four things that ISVs and VARs can do to better to work together:

            1. Building a relationship/partnership

            • VARS vetting partners 
            • VAR’s getting agreements/margins/expectations set upfront
            • ISV’s working on structuring partner programs

              • 2. Setting Expectations – once engaged

              • Will the partner be involved – to what extent
              • Help with test vs. production environments
              • Who is going to manage the project

                • 3. Who owns the client – for billing, services, communications, etc.

                • VARs are starting to not want to be involved after the sale
                • VARs would like to be kept in the loop – esp if there are unexpected issues
                • VARs whose paper is it put on
                • ISVs want partners to take on more of the selling and services – willing to give margins
                • ISVs need VAR’s help in implementation - logistics

                  • 4. Marketing

                  • How ISVs get messaging to partners
                  • Marketing to partners
                  • Marketing with partners – have a strategy for partner management

                    • We wrapped up with the services both Carol and I provide and how they're different and actually complement each other.

                    Carol’s Twitter: @clivingston102

                    Dynamics Connections Twitter:  @DynConnection

                    Dynamics Connections Linkedin:  https://www.linkedin.com/company/24978128/admin/

                    Carol Linkedin:  https://www.linkedin.com/in/carol-livingston-1b50b717/

                    Follow me on LinkedIn.

                    Download The ISV Guide to Grow Your Audience.

                    27 min
                  • Demystifying Data with Analytics

                    Hello all! It's episode 35 and I have not one but two guests with me this week. We have Kamil Karbowiak, Managing Director and Tristan Threlkeld, Director of Sales and BD at Data Courage.


                    We chatted about:

                    1. How does your company help partners and their clients with automation?
                    2. Does your app replace a person/job or is this solution help the resource/associate be more efficient?
                    3. So, this will help employees with their day-to-day job duties?
                    4. What kind of Support do you offer Partners and clients? 
                    5. What's different about your solutions that separate them from the other similar solutions on the market today?
                    6. What about pricing? Do you have a partner program? 
                    7. Are you a competitor to partners in any way?
                    8. How knowledgeable are you in the Microsoft Dynamics suite of ERPs?

                      9. You can reach out to Data Courage to learn more at [email protected].

                      Feel free to follow them on LinkedIn.

                      Download The ISV Guide to Grow Your Audience.

                      Follow me on LinkedIn

                      Thanks for listening!


                      40 min
                    9. Thought Leadership & Becoming the "Go To" Resource

                      Hello everyone! It's episode 34. I'm excited about this episode and my guest this week. 

                      With everyone working from home and spending their days online, capturing the attention of your clients – or more importantly, your future clients – is more challenging than ever. With marketing emails staying unopened and search engine ads being ignored, how can a growing ISV make a name for itself in a crowded, noisy space? The answer is deceptively simple, yet tough to achieve: you must deliver value and insight from the very first interaction. In this episode, we catch up with Danica Weappa from Greenshades Software and learn how this 20+ year-old brand stays connected with its 3500+ customers and keeps attracting new customers to their cloud-based Payroll and HR platform.

                      1. How do you distinguish yourself from competitors? What types of marketing tactics do you deploy?

                      2. How do your marketing team and your sales team stay in synch? What best practices have you worked out to keep everyone on the same page?

                      3. What metrics do you monitor and how do you use that data to continually improve your marketing efforts?

                      4. What advice would you give to ISV marketers to keep their brand top-of-mind for clients?

                      Follow Greenshades on LinkedIn

                      Follow me on LinkedIn

                      Download The ISV Guide to Grow Your Audience.

                      Microsoft Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website with usage statistics, session replays, and heatmaps. https://clarity.microsoft.com/

                      22 min
                    10. My Top Takeaways From Community Summit

                      Well, I'm back from Community Summit. It was such a great time and it was so great to see everyone.

                      This conference certainly grew from last year with a few thousand attendees.

                      Today I am going to cover my top takeaways from the conference and my overall feedback on how this one went regarding the:

                      -Welcome reception

                      -Expo 

                      -Partner Solution Showcase

                      -Summitland program

                      It was so great to see everyone! I can't wait to see you all in NC next year. So glad it is somewhere new, warm, and still on the east coast.

                      Learn more about The ISV Society.

                      Download The ISV Guide to Grow Your Audience!

                      Follow me on LinkedIn.

                      12 min
                    11. It's Always About The Customer

                      Hello all! Welcome to episode 32. My guest today is Todd Bowlsby, Senior Manager at Armanino. He's passionately helping people and organizations solve their business-related challenges with technology.

                      He and I chatted about:

                      • Being in the channel over the years  
                      • What do you focus on now 
                      • Working with ISVs 
                      • Best practices/mgmt skills

                        • Have you downloaded The ISV Guide to Grow Your Audience yet? If not here's the link.

                        Come follow me on LinkedIn.

                        Don't forget to add this Podcast to your library and comment as well. 

                        Thanks for listening!

                        27 min
                      • Social Media Strategies with Jon Rivers

                        Here's episode #31. Today I chatted with Jon Rivers, President of Marketing Monarchs and Co-Founder of Marketeery. 

                        We all use social media to grow our business and it's always evolving and changing. Get some amazing social media strategies and tips such as:

                        • Researching what platform to use and how to use it
                        • 3 keys goals when building your social media strategy
                        • How often you should post
                        • and more

                          • Where to find Jon, https://www.linkedin.com/in/jonrivers/ and https://twitter.com/jon_rivers

                          Learn more about his services:

                          https://www.marketingmonarchs.com/

                          https://www.marketeery.com/

                          Download The ISV Guide to Grow Your Audience.

                          Learn more about The ISV Society. 

                          28 min
                        • Best Practices When Working with Microsoft

                          Welcome everyone to another episode of The ISV Society podcast. My guest this week is Rob Fegan, Founder of Venvito.  Venvito's mission is to help partners demystify working with Microsoft and set themselves up like Microsoft's most successful partners. Creating messaging that engages the Microsoft field team supported by a co-sell win formula that delivers a winning partnership.

                          www.venvito.net

                          Here are the questions we covered:

                          1. What are the main platforms that Microsoft provides ISVs to get their solutions out to the market?
                          2. What programs are available to support ISVs?
                          3. With the upcoming changes to the Microsoft partner program, how will that affect ISVs?
                          4. How does an ISV get their solution to stand out in the Marketplace?
                          5. Should applications listed in the Marketplace be transactable?

                            6. Download Rob's free eBook "4 Questions to answer before Co-selling with Microsoft".

                            Follow Rob on LinkedIn.

                            Download The ISV Guide to Grow Your Audience.


                            Join us on September 20 at 4:00 EDT on LinkedIn Live as Rob and I chat about all the NEW changes happening and how they can affect you. Stay tuned for more info. 


                            30 min

                          About The Channel Buzz

                          From the publisher's feed

                          The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.