The Channel Buzz

The Channel Buzz

By Amiee KeenanBusiness
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The Channel Buzz episodes

  • Marketing Never Sleeps

    Hello everyone! Welcome to another episode of The ISV Society podcast. I am so excited to chat with my guest this week, Tania Konczynski is the Marketing Director of North America for Bam Boom Cloud.

    We chatted about:

    • marketing over the years
    • adaptive marketing
    • planning is the key to success
    • Thanks for listening in. As always please feel free to like, share, or comment. I would love to get your feedback.

      Want to be a guest? Email me at [email protected]

      Check out my other episodes as well.


      22 min
    • The Power of the Network

      Hi everyone it's episode #18 of The ISV Society Podcast. I'm here chatting with fellow entrepreneur Autum Grimm. She is also the Chief Revenue Officer and Co-Founder of PartnerTap.

      She shared some great insight on:

      • What ISVs struggle with
      • Relationship building
      • Being transparent, truthful, and reliable
      •  We really get into the nitty-gritty on these topics so get ready to hear it all. 

        Follow Autum on LinkedIn.

        Learn more about Partnertap.

        Follow me!

        Thanks for listening. Don't forget to subscribe and share any topics you would like to hear on future episodes.

        Also, I am all about leveraging social media to promote educational and informational content especially when it's free. Learn how to use LinkedIn Live like a pro with this video tutorial. 

        20 min
      • How well do you know LinkedIn?

        Hi everyone! Welcome to episode #17! 

        I'm so excited to chat with my guest today but first a little backstory. I was listening to the Social Media Marketing Podcast while traveling and it was all about LinkedIn. I just loved the content that this guest shared, so what did I do? Reached out to her on LinkedIn and asked if she would be a guest on my Podcast as well. So here she is, Judi Fox! 

        Judi Fox is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance.  She is featured in Inc Magazine, CEO Magazine, Vidsummit, Social Media Marketing World, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts.

        With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.

        We talked about:

        -LinkedIn Newsletters

        -LinkedIn embed options - did you know you can embed your Podcast episodes so they can watch them on LinkedIn?

        -The NEW LinkedIn Audio - coming soon!

        -LinkedIn tips-n-tricks

        Grab your pen and paper. There's a ton of information to share and some great actionable items.

        One thing is true, it is not always about the content you post but about the conversations you have.

        Follow Judi for more tips.

        Website - https://www.judifox.com/


        Social Media Handles:

        LinkedIn - http://www.linkedin.com/in/judiwfox

        Instagram - http://instagram.com/judifoxrocks

        Clubhouse - https://www.joinclubhouse.com/@judifoxrocks

        Twitter - https://twitter.com/Judi_Fox

        Get more 🦊

        ➡️ FOLLOW #FoxRocks
        ➡️ Follow www.instagram.com/judifoxrocks

        🦊 #FoxRocks ❤ climbed Mt. Rainier, private pilot, hiking, visit all the US (4 states left), organization, & creativity

        Resources we discussed:

        - 20 LinkedIn Post Prompts - https://www.judifox.com/sme

        - Subscribe to LinkedIn Audio Events Calendar - https://www.judifox.com/linkedinaudioevent

        - Calendar to Apply for 1:1 coaching LinkedIn Business Accelerator - https://calendly.com/judifox/linkedin-business-accelerator-with-judi-fox

        Also, I'm all about leveraging social media to promote educational and informational content especially when it's free. Learn how to use LinkedIn Live like a pro with this video tutorial. 

        31 min
      • The Perspective of a Partner - Part 2

        Hello all! Welcome to another episode of The ISV Society podcast. And again, I have not 1 but 3 guests this week. This is Part 2 of The Perspective of a Partner with LBMC. 

        My guests are:

        Margaret Bolding, Dynamics GP Practice Manager

        Elizabeth Spector, Billing Specialist

        Sarah Novak, Marketing Manager

        It was so great to hear their perspective on things like:

        • how they engage with ISVs
        • how they help their clients find the right solution
        • ISV best practices
        • I'm so excited for you to hear this episode. And as always if you would like to learn more about The ISV Society, feel free to email me at [email protected]

          I would love for you to comment, leave a review, subscribe, and share any topics you would like to hear as well.

          Thanks for listening!

          Also, I'm all about leveraging social media to promote educational and informational content especially when it's free. Learn how to use LinkedIn Live like a pro with this video tutorial. 

          30 min
        • The Perspective of a Partner - Part 1

          Hello all! Welcome to another episode of The ISV Society. I have not 1 but 3 guests this week. I am so excited to have the team from LBMC here with me to chat about working with ISVs.

          My guests are:

          Margaret Bolding, Dynamics GP Practice Manager

          Lise’ Cummings, Microsoft Dynamics Strategic Account Manager

          Ashley Kennally, Microsoft Dynamics Strategic Account Manager

          It was so great to hear their perspective on things like:

          • How they engage with ISVs
          • How do they help their clients find the right solution
          • ISV best practices
          • I'm so excited for you to hear this episode.

            Also, I'm all about leveraging social media to promote educational and informational content especially when it's free. Learn how to use LinkedIn Live like a pro with this video tutorial. 

            31 min
          • It's not about your competitor, it's about the customer

            Hi everyone! It's another episode of The ISV Society Podcast and guess what? It's just me this week. But don't worry I have a great lineup of guests in April so stay tuned.

            This week I wanted to chat with you about doing webinars and other joint marketing initiatives with your competitors and why it is so important.

            It may seem like we shouldn’t talk to them, work with them, or contact them unless we go “undercover” to try and find out their pricing or cost for services. And yes, I have done that.

            But remember - Comparisons are Powerful

            When it comes to ERP solutions we can find countless comparison charts for GP vs. Acumatica, Acumatica vs NetSuite, Acumatica vs QuickBooks. The list can go on and on. Now, I am not saying Acumatica and NetSuite should do a webinar together but certainly, ISVs should. How easy is it to find info like Vertex vs Avalara, Fraxion vs Paramount Workplace, or TrueCommerce vs SPS Commerce?

            I have searched on Google and there really is much info out there at all that would really help customers make an informed decision. They would have to do a lot of research, ask both ISVs many questions, maybe a demo from both, and the list goes on.

            Imagine, doing a webinar, explaining the key differences, the pricing, the reasons you may need one or the other. Now that is powerful. You are doing all the work for the customer. Comparisons are powerful when done right, done with a plan, and with the main focus being the customer.

            It's not about your competitor, it's about the customer

            Would you rather they:
            • Hear it from you and your competitor together or separately?
            • Do their own research and then call the one “they think” is the right choice?
            • Get all this information from both of you in an informative and engaging way?
            • So let’s start by asking yourself these questions:
              1. Who are your competitors in the Microsoft Dynamics or Acumatica space or whichever ERP you have a solution for?
              2. Do you have a relationship with any of them? Do you know anyone who works there?
              3. What do you know about their solution? Would it make sense to collaborate based on information from their website?
              4. I can do all the work for you

                When you are part of The ISV Society is my job to create joint webinars with ISVs. When you’re a member of the ISV Society it is a judgment-free zone, everyone is welcome, and we all work together for the good of the society and for the good of the customer.

                This is a place to think outside of the box, do those unconventional things that no one ever thinks of or wants to do, or have the time or resources to get it done.

                We are all working together on 3 common initiatives. They are:

                1. Collaborate
                2. Educate
                3. Generate
                4. When we work together we can all be successful. We can all benefit from each other. Plus, imagine being part of an exclusive group just for you, the ISV.

                  There really is nothing like it out there in our space and I am so excited to bring it to you. Reach out to me to learn more, [email protected].



                  This episode is also available as a blog post: http://theisvsociety.com/2021/06/22/did-you-know-its-actually-more-powerful-to-do-webinars-with-competitors/

                  12 min
                5. The Future of The Community

                  Hi everyone! It's time for another episode of The ISV Society Podcast. I'm so excited to chat with these 2 guests today. I'm sure you all know who they are, John Siefert & Pam Misialek from Dynamic Communities.

                  We had so much to talk about. Topics like:

                  • Collaboration
                  • Giving users value
                  • Solving users problems
                  • The future of the community
                  • And the launch of something NEW and you hear it here FIRST!

                    You don't want to wait to listen to this episode. 

                    56 min
                  • How is PCI Compliance like the DMV?

                    Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Fauwaz Hussain from Nodus Technologies.

                    Being in the channel and in the payments space for 13 years we are going to chat about:

                    • Making the shift to electronic payments
                    • Secure payments are key
                    • Paying by credit card is the norm
                    • PCI Compliance is like the DMV
                    • Want to be a guest? Email me at [email protected]

                      Check out my other episodes as well.

                      Have a great week!

                      27 min
                    • 30 Years & Counting

                      Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Janice Phelps from Blue Moon Industries.

                      We're chatting about:

                      • 30 years in this space
                      • Being a VAR and ISV
                      • Janice's role and how it has evolved over the years
                      • What is her favorite part of the job?
                      • Favorite Blue Moon products
                      • Why Blue Moon is part of The ISV Society
                      • Thanks for listening in. As always please feel free to like, share, or comment. I would love to get your feedback.

                        Want to be a guest? Email me at [email protected]

                        Check out my other episodes as well.

                        Have a great week!

                        25 min
                      • How Foy is Helping ISVs

                        Hello everyone! Welcome to this week's episode of The ISV Society Podcast. I am so excited to chat with Foy Mainor, ISV Business Development Manager for Acumatica.

                        He has been in the Channel for a long time working for an ISV and now he gets to work with ISVs.

                        Join us as we chat about:

                        -his role over the years

                        -the transition into this role

                        -working with ISVs versus working with VARs

                        -getting started with Acumatica

                        If you are looking into getting in this space, he is the one to reach out to.

                        As always, please share, like, or comment on this episode. Feel free to share your ideas on future topics and if you would like to be a guest let me know, [email protected].



                        22 min

                      About The Channel Buzz

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                      The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.