The Channel Buzz

Hi all! It's episode#29! Today's guest is Doug Bertram, Regional Account Manager, at Metafile. 

Today's topic is all about AI. I asked him:

1. How has AI evolved? 

2. What role does AI play in AP Process Automation? 

3. What benefits are being achieved with advancing technology? 

4. What does the future of AI look like?

Learn more about Metafile and its AP automation solutions.

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It's episode #28 and I had the opportunity to chat with Tori Barlow, VP of Marketing, at Allbound, The #1 Partner Preferred Portal.

Here are the questions I asked:

Follow Tori 

Follow Allbound

Allbound Channel Health Quiz - What’s your channel score?

The Partner Channel Podcast

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Welcome to episode #27. This week my guest is Candyce Edelen, the Founder of PropelGrowth. She's a LinkedIn expert and helps B2B companies find more sales opportunities.

We chatted about:

Follow Candyce: https://www.linkedin.com/in/candyceedelen/ 

Save 10% on her course, PropelGrowth Prospecting Mastery, using this link,https://propelgrowth.thrivecart.com/prospecting-mastery-checkout/?coupon=ISV and the code is ISV.

Download The ISV Guide to Grow Your Audience

Thanks for tuning in!

How many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well. One thing that drives me crazy are all the emails that I get that are so generic. I get ones that are talking to partners, ones that are talking to customers, and ones that are speaking to everyone. So what do I do? Delete them. If you aren’t taking the time to personalize your content then your audience isn’t going to take the time to read it. How can you personalize your content and what should you personalize? Here are 3 ways: 1. List segmentation When I get a list from any event, conference, or marketing initiative I am segmenting it out. I segment by: Relationship type (end-user, partner, ISV) ERP You can also segment by product, industry, role, and more.  This will result in them connecting to your email, engaging with it, and hopefully, completing the action you want them to take. If you take the time, they will take the time. 2. Subject Lines & Preheader Text Let’s start with the email subject line and preheader or preview text. The preview text is the sentence under the subject line that’s available in some email clients. Many of the automation tools out there make it simple and easy to add a person’s first name in the subject line or preview text. By adding personalization you’re also boosting your open rate by 50%. The body of the email If you’re writing your emails correctly, meaning speaking to your audience, then incorporating their name in the body of the email should be easy too. It helps marketers give subscribers more relevant, individualized content. Plus, many of the email marketing tools make it easy to do this as well. Personalization sends a message that you understand, you have been in their shoes, you know how it feels, and you can help them. You don’t always have to personalize the beginning of an email. You should also think about including it in the body of the email as well, if it makes sense. The purpose of personalizing emails is to make your subscribers feel like VIPs, they’re not just an email address in your database. 3. Demos Take your demos a step further and actually personalize them to your prospect. Imagine providing a demo that actually speaks to them and what they do. First, do the research by visiting their website and have them fill out a questionnaire or requirements document so you can better understand their business and unique requirements. Demos that speak to them do require work but they’re more effective. Sure this requires more time and effort on your part but I guarantee they’ll be impressed and it will not only make the demo go smoother but they may even buy the product sooner as well. Personalization can go a long way so really take the time, do your homework, and create great content that speaks to your audience. Download The ISV Guide to Grow Your Audience This episode is also available as a blog post: https://theisvsociety.com/2022/03/02/want-better-engagement-take-the-time-to-personalize/

Welcome everyone to Episode 25! Today I'm chatting with Sam Gupta, Host@WBSRocks | Independent ERP and Enterprise Technology Selection Expert | Supply Chain Transformation and IT Procurement Adviser | Digital and E-commerce Strategist | Fractional CIO.

We talked about things such as:

Links to Subscribe:

Download The ISV Guide to Grow Your Audience.

Email me to learn more about The ISV Society. [email protected]

Welcome everyone to Episode 24 of The ISV Society Podcast. I had a chance to chat with Rob Jolliffe, President of Sabre Limited. Rob is a Supply Chain and Information Technology Expert | Helping Industrial Businesses With Their IT Systems.

Sabre Limited is an ERP reseller in Cambridge Ontario, wholly dedicated to the Microsoft product line.

We chatted about:

Follow Rob on LinkedIn

Download The ISV Guide to Grow Your Audience.

Email me to learn more about The ISV Society. [email protected]

It's Episode 23 and it's the 1 Year Anniversary of The ISV Society! So it seems fitting to start at the beginning.

I’ve worked for some amazing ISVs over the years and if it wasn’t for them I wouldn’t be where I am today. They all deserve a huge shout-out.

Right out of college

First up, Blue Moon Industries. What started out as an internship in 1999 turned into a full-time career. Not only was I the first intern, but I also paved the way for more interns. I started out with marketing initiatives for the VAR side which soon turned into marketing initiatives for the ISV side as well.

Getting my head in the clouds

Next up, Myappsanwhere. This is where I learned all about the cloud, data center security, and hosting. Now I am selling Dynamics in the cloud, not only the ERPs but CRM and Exchange as well.

I was responsible for building out the partner program, educating partners on the cloud offerings, and helping partners sell Dynamics in the cloud.

Time to drink the orange Kool-aid

Avalara is up next. I have to say it was one of my dreams to work for such an amazing company. It started out by going to Seattle and Bainbridge Island in January for 2 weeks. First for sales kick-off and second for a week of learning about all things sales tax.

I know way more about sales tax than I ever thought I would. It is crazy to think one side of the street can pay a different tax than the other side of the street just because they are in different jurisdictions. And some candy bars are charged sales tax and others are not just based on the ingredients. I could go on and on but I will spare you that.

Let’s Rock

Last but not least, Rockton Software. I was back in the Dynamics space which I missed so much and also the Acumatica space. It was great to work with so many familiar faces again.

My role here was a little different in that much of my focus was on lead generation, filling the sales funnel, and content creation. I loved that I could focus on creativity and trying new things especially when everything went virtual.

I was able to step up my game with content creation, bring the GP Optimizer to life, and build new relationships.

The ISV Society is Born

I am so grateful for all of these opportunities with all of these companies. They all shaped my career in different ways and gave me a tremendous amount of experience.

It paved the way to launch my membership and community just for ISVs. The ISV Society is a labor of love. I am able to use all of my marketing, ERP, and channel experience and scale it to help the masses.

I learned that there really needs to be something just for ISVs that is ERP agnostic. We all struggle with lead generation, reaching the masses, having time to launch new marketing initiatives, and doing joint initiatives. So, why not have a membership that does just that.

Download The ISV Guide to Grow Your Audience.

Email me to learn more about The ISV Society. [email protected]

Hello everyone! Welcome to Episode 22. I am so excited to chat with extraordinary ladies. They're the superheros of DUG, Liz Hallen the VP of DUG and Molly Fuchsel, the President of DUG.

We chatted about:

Connect with Liz and Molly.

https://dynamicsusergroup.com/

ISVs and partners can Team-up

Everyone can Meetup

Here's the link to download The ISV Guide to Growing Your Audience.

Hello everyone! Welcome to another episode of The ISV Society Podcast. I am excited to chat with Ed Kless, Senior Director, Partner Development and Strategy at Sage and Host of the Sage Thought Leadership Podcast. (Check it out)

We talked about:

We go way back to when there was a time knowing your TCPIP address was important.

Follow Ed, @edkless

Thanks for listening. We hope you enjoyed it. Don't forget to leave a comment or subscribe.

If you want to be a guest let me know. ([email protected])

Also, if you didn't already download The ISV Guide to Grow Your Audience. 

Welcome to another episode of The ISV Society podcast. Today we are talking about the 4 Opportunities to Reach More Partners

Because what struggles do ISVs have? Reaching out to more partners, growing their partner channel, and having a successful partner program.

I’m here to tell you there’s no magic pill or quick fix to make this struggle go away.

Sure you’ll have the few VARs that consistently work with you and sell your solutions. But ISVs want to grow.

What are 4 ways you can do that:

1. Integrating with other ERPs

2. Targeting a pain point or niche

3. Creating a channel program that sticks

4. Collaborating with more ISVs

Listen to this episode as I dive into each of these a little more.

Share your topic ideas or be a guest, reach out to me at [email protected].

Download The Guide To Grow Your Audience

This episode is also available as a blog post: https://theisvsociety.com/2022/01/04/4-opportunities-to-reach-more-partners/