The Channel Buzz

The Channel Buzz

By Amiee KeenanBusiness
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The Channel Buzz episodes

  • What REALLY goes into event planning

    Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Caroline Drumm. She is a Marketing Manager at Yooz and a leader in event marketing. So she is the perfect guest to talk to today about events.

    We're going to chat about:

    How many events do you plan in any given year?

    When do you start planning them?

    How do you drive traffic to the booth?

    What does your follow-up process look like?

    We will also share some tips and tricks for a successful event.

    Thanks for listening in. As always please feel free to like, share, or comment. I would love to get your feedback. 

    Want to be a guest? Email me at [email protected]

    Check out my other episodes as well.

    Have a great week!



    30 min
  • Are your webinars boring?
    Happy New Year! And welcome to the first episode of The ISV Society podcast of 2022.
    I’m so excited that you’re here listening in. It is just me, Amiee Keenan, your host for today but don’t worry I will have more guests this year. It’s actually hard to believe that I launched my business only 6 months ago. So many exciting things have happened but I am looking forward to stepping it up for the next 6 months and beyond.
    Let’s get started. Today we’re talking about webinars. Because let’s face it, they’re a huge part of everyone’s marketing strategy and they're never going away.
    And what I have learned over the past year and a half or so is that we really need to step our game when it comes to presenting.
    We need to transform the way we do webinars and make them more of an experience.
    How can we do this? I am going to discuss the 3 Ps of webinars.
    The presentation
    The presenter
    The point
    At The ISV Society, we're all about joint marketing initiatives and webinars being a huge component so we are definitely focusing on all of these things.
    If you are interested in learning more about The ISV Society feel free to reach out to me anytime. [email protected]
    And please also subscribe, like, comment. I always want to hear feedback and get your topics for future Podcast episodes. And if you would like to be a guest let me know.
    I am putting my calendar together for 2022.
    Thank you so much for listening. Have an awesome day!
    12 min
  • What it takes to be a marketer
    Hello everyone!
    Thanks for joining me this week. I have a special guest with me today. Nimia Amaya is the Senior Marketing Director for the Americas at Yooz. She is an accomplished B2B SaaS digital media and marketing professional with expertise in the U.S., Mexico, and LATAM regions.
    She holds a BA in Radio, TV, Film from the University of North Texas and has worked with brands such as Univision Communications, Verizon, Levi’s, Cedar Fair Entertainment, and Reflect Media.
    She resides in Dallas, TX with her 8-year-old daughter.
    We talked about:
    What's it like to be a woman in marketing
    Alumni Profile
    How to deal with setbacks
    If you love personal development too, check out this list of books:
    No Hard Feelings: The Secret Power of Embracing Emotions at Work by Liz Fosslien
    Permission to Screw Up by Kristen Hadeed
    The Secret Thoughts of Successful Women by Valerie Young
    Lean In by Sheryl Sandberg
    Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong by Jessica Bacal
    The Little Prince by Antoine de Saint-Exupery
    The Alchemist by Paulo Coelho
    What's your And? by John Garrett
    You can follow Nimia on LinkedIn and Twitter.
    Thanks for joining us this week!
    42 min
  • How successful is your digital marketing strategy?
    I am so excited for my guest this week on The ISV Society Podcast. Marie Wiese is a top marketer, an author, and an entrepreneur helping tech leaders find customers and keep customers using the power of digital marketing. 
    Top take away from this Podcast. Go to your website and ask yourself these 4 questions on each page and see if you answer them from your buyer's perspective.
    1. What is it?
    2. How does it apply to me?
    3. What do I have to do to buy it?
    4. Can I afford it?
    If your content doesn't answer any of these questions then you have some work to do.
    Regarding the fourth question, pricing is so important to have on your website, read this blog to learn more. https://theisvsociety.com/2021/06/07/3-eye-opening-reasons-isvs-put-pricing-on-their-website/
    Learn more about Marketing CoPilot, https://marketingcopilot.com/
    Follow Marie on LinkedIn https://www.linkedin.com/in/marketingcopilot/ and Twitter https://twitter.com/mcopilot
    35 min
  • Top Takeaways from Community Summit NA
    It's another episode of The ISV Society Podcast and I have another guest speaker.
    I will give you 3 hints: He has been the face of the GP community for many years, has his own Podcast, and is a Tampa Bay Buccs Fan.
    It is the infamous, Bob McAdam.
    Today we are talking about our Top Takeaways From Community Summit NA.
    We will dive into:
    Location & Layout
    Attendance
    Expo time
    Solution Showcase sessions
    Thursday Chat with John Siefert
    Tom Brady
    Take a listen, share it with others, and provide feedback.
    Thanks for supporting The ISV Society!
    31 min
  • Blogging Has So Many Benefits
    I am so excited for my second guest of The ISV Society Podcast, Anya Ciecierski, ERP/CRM Software Blog Co-Founder, amazing marketer, and blogging guru.
    She has been in the Channel just as long as I have. She has 3 very successful group blogging sites with over 150 members, which includes both VARs and ISVs.
    Here are the links to check them out:
    Microsoft Dynamics ERP Software Comparisons, Pricing & Implementation Tips (erpsoftwareblog.com)
    Microsoft Dynamics 365 | Partners | Pricing & Cost | Dynamics CRM (crmsoftwareblog.com)
    Top ERP Cloud Software Consultants | NetSuite | Dynamics 365 | Acumatica | Intacct | SAP (erpsoftwareblog.com)
    Want to learn more:
    Group Blogs for MS Dynamics VAR ISV Partners - ERP & CRM Software Blogs (groupbloggers.com)
    Have any questions:
    29 min
  • Is video a part of your marketing strategy?
    I am so excited to have my first guest on The ISV Society Podcast. Welcome, Lindy Belley! She is the Senior Marketing Manager at HSO, a Microsoft Partner. She's been in the Dynamics Channel for nearly 13 years and has worked for both an ISV and a Partner. She is the 2019 recipient of the Channel Marketing Alliance Brooke Webb Smith award. Lindy enjoys people, strategy, and pulling both into marketing technology.
    Thank you Lindy for sharing your insights, expertise, and tips on getting started with video.
    34 min
  • 3 Reasons ISVs Should Put Pricing On Their Website
    Should you include pricing on your website?
    For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because:
    It will chase customers away
    My competitors will see it
    I don’t want to stop them from reaching out to me
    Here are 3 reasons why ISVs need pricing on their website
    #1 – Remember, it’s all about the customer
    They are taking the time to do the research and visit your website. So, if you don’t give the information they need, they will leave your site and you just lost an opportunity. That’s the last thing you want to do.
    If you do provide pricing then they’ll know upfront what your solution cost. If it’s in their budget they will reach out and if it’s not they won’t. But just think about how much time you could save not having a discovery call or doing a demo for someone who doesn’t have the budget for it in the first place.
    #2 – Know, like, and trust
    Building a relationship with a customer happens on your website before they even reach out to you for more information. This is where they learn not only about your product or services, but your company, and your culture as well.
    If you’re not providing the information they need, answering all of their questions, and including pricing, then they may feel like you’re hiding something or that you truly are too expensive.
    #3 – Your only competitor is you
    Do you not put pricing on your website because your competitors will see it? I say, who cares. If they really want to, they will find it. How many times have you used your Gmail or another email account to get more information on a competitor? I know I have a few times.
    Your website is all about your customer, not your competitor. So, give them what they want, answer all of their questions, and show how you are going to solve a problem for them.
    It’s better to give more upfront, give them all the information they need, and if they reach out then you know they’re highly qualified.
    And there’s nothing better than getting a highly qualified lead from your website.
    Check out my other blogs:
    Afforable ways to get leads
    Are you GDPR compliant?
    Marketing trends for 2021
    9 min
  • 5 Affordable Ways to Generate Leads
    This episode is also available as a blog post: http://theisvsociety.com/2021/03/14/5waystogenerateleads/
    There are 5 affordable ways you can still be successful and generate quality leads without leaving your bank account empty.
    #1 - Consistent Content
    We all know content is king (or queen for me) and creating content consistently is key. But don’t just create content to create content. While writing content is free it still requires time and research.
    The average blog post takes three hours and 55 minutes to write. This doesn't take into consideration image creation, formatting, SEO optimization, promotion, or other aspects of publishing content. That's the data according to the Orbit survey. https://www.orbitmedia.com/blog/blogging-statistics/
    Do the research on what your target market needs are, what they're searching on, and what pain points you can help them with. Take the time to write great content that will come up in searches. 
    #2 - Email
    Email marketing is an effective lead generation strategy–hence why it has an ROI of $38. It is just one of many steps in the lead generation process.
    This is when you start to build a relationship with your audience and when they get to know, like and trust you. This is where you showcase your style and brand. Are you fun or quirky, business professional, or elegant? Whatever your style is make sure it shows in all of your content. Let them see who you really are.
    Email is a great way to stay engaged with your audience and be top of mind. It is important to have a good email strategy. You don't want to email too much or too little.  Give your audience options. Do they want to receive your newsletter, event invites, or blog update? This can all be done in your email preferences tab. Existing customers need options too. Do they want to know about the latest features or customer-focused events? Give them the content they want so you don't end up in their spam folder.
    #3 - Lead Magnets
    After you have created all this great content what are you going to do to get them to take the next step?
    This is where your Call To Action (CTA) plays a huge role in all of your content marketing initiatives. Not only do you need great content but you need a reason why they should read it. What are they going to get from it?
    To build trust you have to give more than you take.
    #4 - Ads
    These can be a somewhat inexpensive way to get your lead magnet into the hands of the right people. You can use LinkedIn and Google Ads or whatever social media platform that you use for your business.
    Ads are only as good as the content you put in them. You should do some research first on what platform your audience uses the most, again what are they searching for, and then create a fun and engaging image to get them to want to click on it.
    #5 - Collaboration
    This is the one thing that doesn’t seem to stand out or come up in search engines. After all that has transpired over the last year, marketers had to come up with new, out-of-the-box ways to help keep the lead funnel going.
    This was one of my tasks and so I took it into my own hands and started collaborating with fellow ISVs and working on joint initiatives such as webinars, blogs, and virtual events.
    It has turned out to be a huge success which is why I started The ISV Society. I wanted to provide an affordable way to help ISVs be successful. This yearly membership is a way for me to help you create great content with joint webinars and blogs, emails, and monthly mastermind sessions.
    Click here to learn more! https://theisvsociety.com
    8 min
  • Intro

    Hello, hello, and welcome to the ISV Society Podcast. I am your host Amiee Keenan and I am so excited to be here and chat with you.

    So first off you may be asking, What is The ISV Society? Well, It's a membership just for ISVs. Where we collaborate, educate, and generate leads in an affordable way. From Webinars to blogs as well as monthly mastermind meetings. These are just some of the ways we're working together.

    This Podcast is just another way to bring the content to you. There will be marketing tips and tricks, ISV guests, as well as fellow marketing professionals. Just think of it as your one-stop-shop all things channel marketing. It's all about the power of collaboration.

    So let's get started!

    Amiee Keenan, The ISV Society

    https://theisvsociety.com

    401-451-7223

    1 min

About The Channel Buzz

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The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.