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The Channel Buzz
By Amiee KeenanBusiness
The Channel Buzz episodes
- Swimming with Sharks
Are you ready for season 2 episode 20?
My guest is none other than Tim Rodman, Independent Acumatica Reporting Consultant.
What did we chat about:
- His role and what he focuses on
- Insights on the partner and ISV ecosystem
- Acumatica Summit - yes we will both be there
- How has the ecosystem evolved over the years
Check out Tim's resources below:
- Tim's Acumatica Podcast
- Acumatica Forums on AugForums.com
- Acumatica Generic Inquiry Video Training Course
- AugSQL - SQL for Acumatica
Follow me on LinkedIn
Download the 2024 Event Calendar for ISVs.
As always, thanks for listening!
23 min - Trusted Lense in the Industry
It's time for season 2, episode 19. My guest is none other than Jay McBain, speaker, author, and innovator in the IT industry as well as Chief Analyst of Channel Partners and Ecosystems at Canalys - which BTW means channel in Latin.
What did I ask him:
- Why do we need to think about the channel globally?
- What are the 14 spheres of influence and where should we be visible and how often?
- What is the Total addressable IT market by category and segment, and where do ISVs fit?
Follow Jay on LinkedIn.
Download my new 2024 Event Calendar for ISVs!
30 min - You Have To Be Proactive
It's Season 2, Episode 18! Today, I had the chance to chat with Khaled Nassra, Head of Marketing at Binary Stream, Co-Founder, Marketing Chair of Futures of Dynamics, and Podcast Host for The BizApps Springboard
What did we chat about:
- How do you create a successful relationship with Microsoft as an ISV?
- How do you motivate partners to resell your solutions?
- What are the biggest challenges when migrating your solutions to the cloud as an ISV?
- What advice would you give to someone who's in the place you were in 5 years ago?
Follow Khaled on LinkedIn
Listen to The BizApps Springboard Podcast
Follow me on LinkedIn
Download The ISV Guide to Grow Your Audience
36 min - 4 Digital Transformation Tips & Tricks
We're bringing some episodes of What's the Buzz to The ISV Society Podcast. How exciting!
Join me for Episode 18 as I chat with Matt St. John, Senior Sales Executive, from V-Technologies.
We chatted about:
Cloud Solutions – Always on the Latest Version - Imagine never worrying about outdated software again!
Reasons to Consider Upgrading Legacy ERPs - Is your legacy ERP system feeling a bit dusty and outdated?
Healthy Mix of Integrated Technology Solutions - One-size-fits-all solutions are so yesterday!
Why You Should Reevaluate Digital Transformation Now
Digital Transformation is such a buzzword, so it just makes sense to chat with you about it.
Learn more about V-Technologies
Follow me on LinkedIn
Register for What's the Buzz
20 min - Use Humor to Break Down the Barrier
It's Episode 17 and I had the opportunity to chat with an Award-winning Keynote Speaker, Presenter, Winery Consultant, Author, Leader, as well as President of ITA.
Who is this amazing woman? Geni Whitehouse.
She wrote a book called How to Make a Boring Subject Interesting - 52 Ways Even a Nerd Can Be Heard
So I thought why not share the following:
- Why you wrote the book ( the backstory)
- Why 52 ways
- Pick your top 5 to chat about
Learn more about Geni and buy the book.
Follow Geni
Follow Amiee
Download The ISV Guide to Grow Your Audience
30 min - The Multifaceted Approach
It's Season 2, episode 16! I had the opportunity to chat with someone I've known for a while and I had the privilege to work with in the past as one of my partners: Samantha Flynn, Hyperscaler Partner Marketing Manager at Dynatrace.
What did we chat about?
Topics:
- Content development
- The multifaceted approach
- How to maximize the value of content
Tune in as we unpack the strategies for The Multifaceted Approach. Learn about smart distribution, repurposing, and optimization techniques.
It's an episode you don't want to miss.
Follow Samantha on LinkedIn.
Follow me on LinkedIn.
Learn more about Dynatrace.
Learn more about The ISV SocietyDownload The ISV Guide to Grow Your Audience
19 min - Your Partners Are Your Champions
It's episode 15 and I had the opportunity to speak with Sarah Scudder at SourceDay.
Sarah Scudder is a self-proclaimed supply chain nerd.Sarah is a sustainability nut and lover of all things Bradley Cooper. She’s been trying to get a dinner date with him for over three years. The struggle is real.She’s good at loading the dishwasher but can’t keep potted plants alive.Green is her favorite color.Sarah is the CMO at SourceDay, a Unified Supplier Collaboration platform which automates price, quantity and delivery date changes to direct material purchase orders (POs) and provides complete visibility into your direct material PO lifecycles.Sarah hosts the What the Duck?! direct materials podcast and a monthly Voice of Supply Chain show that features people in supply chain doing extraordinary things.She also hosts monthly Manufacturing Supply Chain Woes and Women in ERP shows and enjoys speaking about marketing and manufacturing supply chain related topics.Here are the questions I asked Sarah in this amazing episode.What is your partner strategy? How do you co-market with partners?How do you support user groups in ERP Ecosystems?
What do you do to differentiate in a very crowded ISV ecosystem like in Acumatica?
What makes SourceDay partner-friendly and trustworthy to VARs looking to work with ISVs?
Follow Sarah LinkedIn.Follow me on LinkedIn.
Learn more about The ISV SocietyDownload The ISV Guide to Grow Your Audience
28 min - The Value of Community
It's episode 14 and I have Pam Misialek, Community Director, and Ryan Gonzales, Sr Director of Sales and BD, from Dynamics Communities.
What did we talk about:
The community and why it's so important
Summit - breaking records
Users getting the most of the Summit experience
ISVs - still time to sponsor and be part of this major event
It really all comes back to relationships and community.
Join the community
Learn more about The ISV Society
Download The ISV Guide to Grow Your Audience
Sponsor Dynamics Communities
29 min - The Power of LinkedIn Personal Profile
Hello all! It's episode 13 and I'm excited to chat with Digital Marketing Expert and Marketing Automation Expert, Roland Chi, Marketing Manager at Technology Management Concepts.
The topic is Showcasing our expertise through our people’s personal branding.
Hear how Roland is improving key employees' LinkedIn presence through personal branding and creating videos (interviews) to answer FAQs that accelerate the pre-sales process as well as the hiring process.
It’s not only about the expertise anymore, but also about the culture and people you work with.
Implementations take months and months, so you want to be working with the right team, not just the right product.
What are your LinkedIn strategies as a company?
This episode will help you get started on the right path.
Check it out!
Follow Roland on LinkedIn
Follow me on LinkedIn
Download The ISV Guide to Grow Your Audience.
27 min - SEO Trends: Are you keeping up?
Hello all! It's season 2, episode 12. This week's guest is Erica Hakonson, Principal and Founder of Maven Collective Marketing.
Erica Hakonson is the Principal and Founder of Maven Collective Marketing, the multi-award-winning Microsoft Partner Marketing agency, as well as a recognized and awarded entrepreneur, woman-in-tech and business leader. Hakonson has been awarded Female Entrepreneur of the Year, Silver Award by the international Stevie Women in Business Awards, Editor's Choice by the CanadianSME National Business Awards and Top Small Business Female Executive Bronze Award by DataBird Business Journal. She's also a champion for women in tech, boosting their representation and elevating their presence in the industry.
What did we chat about?
- Marketing trends of 2023
- What should partners and ISVs focus on
- Website SEO
- Your new self-audit
Maven Collective Marketing has been the Marketing Partner for Microsoft Partners since 2012 working with outstanding clientele, like Microsoft Corporation, PowerObjects, Companial, ClickDimensions, 1ClickFactory, BDC and MS Dynamics World. Well-honored and awarded, Maven Collective Marketing has been named 2023 PRDaily Top B2B Marketing Agency, 2023 Clutch Top Global Experiential Marketing Firm, 2022 AVA Platinum B2B Website Award Winner, to name a few.
With the recent launch of the only Microsoft Partner Digital Self-Audit Product, Maven Collective Marketing expands its value and vitality in the Microsoft Partner ecosystem to put affordable, practical and predictable marketing performance at the reach of any MS Partner, start up to industry aggregator. As highlighted on the ISV Society podcast, the new Maven Digital Self-Audit Package exclusively for Microsoft Partners is now available at: https://www.mavencollectivemarketing.com/services/digital-audit-self-service/.
Tell them you are a friend of the show for a 5% discount on your purchase.
Follow Erica Hakonson on LinkedIn | Twitter
Follow Maven Collective Marketing on LinkedIn | Twitter
Plus, subscribe to the Mavens monthly LinkedIn Partner Bytes Newsletter
Follow me on LinkedIn
Download The ISV Guide to Grow Your Audience.
33 min
About The Channel Buzz
From the publisher's feed
The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.
Hosted by Amiee Keenan, each episode connects the dots across partnerships, ecosystem visibility, marketing, AI, ERP, CRM, SaaS, and community-driven growth.
From ecosystem leaders and software founders to partner teams, marketers, and industry experts, these conversations focus on how companies build recognition, create momentum, and grow through collaboration inside connected ecosystems.
Because the future of software growth isn’t happening in silos.