It's episode 38 and the last episode of 2022! Wrapping up the year with Part 2 of my discussion with my guest, Aaron Back also known as The Bearded Analyst.  He's the Chief Content Officer, Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show.

We talked about:

1. Microsoft Biz Apps

2. Specific product

3. Microsoft and other platforms

The landscape has changed. There are hybrid, cloud, and multi-cloud. We need to be more flexible. It's not just about Microsoft solutions anymore. Microsoft is just one part of the technical landscape.  

We need to evolve and adapt, especially ISVs. You can't be a one-trick pony anymore. You need to diversify, shift your focus, and become more agnostic.

Where can you find Aaron:

Join the Dynamics Communities 

Follow me on LinkedIn

Download The ISV Guide to Grow Your Audience.

Leave a comment and share your feedback.

Thanks for listening!

Welcome to episode 37 and part 1 with my guest, Aaron Back also known as The Bearded Analyst.  He's the Chief Content Officer and Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show.

Today we chatted about the 4 pillars:

Where can you find Aaron

Join the Dynamics Communities 

Follow me on LinkedIn

Download The ISV Guide to Grow Your Audience.

Leave a comment and share your feedback.

Thanks for listening!

Here's episode 36! Today my guest is Carol Livingston, Founder of Dynamics Connections.

It was such a great conversation. We started off with a quick discussion on trends impacting VARs and ISVs and then onto Four things that ISVs and VARs can do to better to work together:

1. Building a relationship/partnership

2. Setting Expectations – once engaged

3. Who owns the client – for billing, services, communications, etc.

4. Marketing

We wrapped up with the services both Carol and I provide and how they're different and actually complement each other.

Carol’s Twitter: @clivingston102

Dynamics Connections Twitter:  @DynConnection

Dynamics Connections Linkedin:  https://www.linkedin.com/company/24978128/admin/

Carol Linkedin:  https://www.linkedin.com/in/carol-livingston-1b50b717/

Follow me on LinkedIn.

Download The ISV Guide to Grow Your Audience.

Hello all! It's episode 35 and I have not one but two guests with me this week. We have Kamil Karbowiak, Managing Director and Tristan Threlkeld, Director of Sales and BD at Data Courage.

We chatted about:

You can reach out to Data Courage to learn more at [email protected].

Feel free to follow them on LinkedIn.

Download The ISV Guide to Grow Your Audience.

Follow me on LinkedIn

Thanks for listening!

Hello everyone! It's episode 34. I'm excited about this episode and my guest this week. 

With everyone working from home and spending their days online, capturing the attention of your clients – or more importantly, your future clients – is more challenging than ever. With marketing emails staying unopened and search engine ads being ignored, how can a growing ISV make a name for itself in a crowded, noisy space? The answer is deceptively simple, yet tough to achieve: you must deliver value and insight from the very first interaction. In this episode, we catch up with Danica Weappa from Greenshades Software and learn how this 20+ year-old brand stays connected with its 3500+ customers and keeps attracting new customers to their cloud-based Payroll and HR platform.

1. How do you distinguish yourself from competitors? What types of marketing tactics do you deploy?

2. How do your marketing team and your sales team stay in synch? What best practices have you worked out to keep everyone on the same page?

3. What metrics do you monitor and how do you use that data to continually improve your marketing efforts?

4. What advice would you give to ISV marketers to keep their brand top-of-mind for clients?

Follow Greenshades on LinkedIn

Follow me on LinkedIn

Download The ISV Guide to Grow Your Audience.

Microsoft Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website with usage statistics, session replays, and heatmaps. https://clarity.microsoft.com/

Well, I'm back from Community Summit. It was such a great time and it was so great to see everyone.

This conference certainly grew from last year with a few thousand attendees.

Today I am going to cover my top takeaways from the conference and my overall feedback on how this one went regarding the:

-Welcome reception

-Expo 

-Partner Solution Showcase

-Summitland program

It was so great to see everyone! I can't wait to see you all in NC next year. So glad it is somewhere new, warm, and still on the east coast.

Learn more about The ISV Society.

Download The ISV Guide to Grow Your Audience!

Follow me on LinkedIn.

Hello all! Welcome to episode 32. My guest today is Todd Bowlsby, Senior Manager at Armanino. He's passionately helping people and organizations solve their business-related challenges with technology.

He and I chatted about:

Have you downloaded The ISV Guide to Grow Your Audience yet? If not here's the link.

Come follow me on LinkedIn.

Don't forget to add this Podcast to your library and comment as well. 

Thanks for listening!

Here's episode #31. Today I chatted with Jon Rivers, President of Marketing Monarchs and Co-Founder of Marketeery. 

We all use social media to grow our business and it's always evolving and changing. Get some amazing social media strategies and tips such as:

Where to find Jon, https://www.linkedin.com/in/jonrivers/ and https://twitter.com/jon_rivers

Learn more about his services:

https://www.marketingmonarchs.com/

https://www.marketeery.com/

Download The ISV Guide to Grow Your Audience.

Learn more about The ISV Society. 

Welcome everyone to another episode of The ISV Society podcast. My guest this week is Rob Fegan, Founder of Venvito.  Venvito's mission is to help partners demystify working with Microsoft and set themselves up like Microsoft's most successful partners. Creating messaging that engages the Microsoft field team supported by a co-sell win formula that delivers a winning partnership.

www.venvito.net

Here are the questions we covered:

Download Rob's free eBook "4 Questions to answer before Co-selling with Microsoft".

Follow Rob on LinkedIn.

Download The ISV Guide to Grow Your Audience.

Join us on September 20 at 4:00 EDT on LinkedIn Live as Rob and I chat about all the NEW changes happening and how they can affect you. Stay tuned for more info. 

Hi all! It's episode#29! Today's guest is Doug Bertram, Regional Account Manager, at Metafile. 

Today's topic is all about AI. I asked him:

1. How has AI evolved? 

2. What role does AI play in AP Process Automation? 

3. What benefits are being achieved with advancing technology? 

4. What does the future of AI look like?

Learn more about Metafile and its AP automation solutions.

Download The ISV Guide to Grow Your Audience