The Channel Buzz

The Channel Buzz

By Amiee KeenanBusiness
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The Channel Buzz episodes

  • Mastering the ISV-ERP Collaboration

    It's time for season 2, episode 39!

    Dennis Easter from Algorithm shares the two golden rules for ISV partnerships: being easy to work with and ensuring no surprises. These principles are key to building strong, trust-filled relationships.

    Also, find out what his wish list is.

    Don't forget to follow us on LinkedIn.

    Follow Dennis Easter

    Follow Amiee Keenan

    29 min
  • Marketing and IT: A Partnership for Data Accuracy

    In our latest episode of The ISV Society podcast, I had the pleasure of chatting with Natalie Jackson, a long-time friend and colleague who is the director of DemandGen at CBIZ. 

    Natalie shared her extensive knowledge on data-driven marketing strategies. Here are some highlights:

    1. The Role of IT in Marketing: The importance of partnering with your IT team to ensure data accuracy and compliance.

    2. Channel Selection: How to choose the right marketing channels based on your data.

    3. Customer Journey: Understanding and optimizing the customer journey through effective data usage.

      4. Don’t miss out on these valuable insights! Listen to the episode.








      27 min
    4. The Triple Threat: How Partners, Customers, and Publishers Drive Business Success with Cloud ERP

      In this episode of the ISV Society podcast, Amiee Keenan interviews CJ Boguszewski, the Senior Vice President of Partner Programs and Strategy at Acumatica.

      We discussed topics such as ERP platforms, tech trends for the future, and cloud architecture.

      CJ explains how Acumatica's ERP platform is designed to accommodate innovation and allow for easy modification and personalization.

      We also talk about the importance of AI in business processes and the role of publishers, partners, and customers in adopting tech trends.

      Additionally, we highlight the benefits of cloud architecture and the need for businesses to automate their way to productivity.

      Also, don't forget to like, subscribe, and share with your team!

      26 min
    5. Unleashing the Power of Performance Management

      It's time for season 2, episode 36.

      In this episode, I chat with Morgan Lacey from LightWork Software about the challenges and benefits of the performance management process.

      Performance management should be a continuous process focused on growth, not just an annual evaluation.

      The ISV Society podcast explores how to create a performance management system that fosters ongoing development and employee engagement.

      Chapters

      00:00 Introduction and Background

      06:03 Defining Goals and Vision

      09:05 Tools for Documenting and Referencing Performance

      11:53 Insights for Leaders

      16:06 Essentials of Planning a Successful Process

      Connect with Morgan on LinkedIn.

      Learn more about LightWork Software.

      19 min
    6. Chatting with the Mind behind DynamicsMinds
      It's Season 2, Episode 35 and we have Mira Razman, she calls herself the program committee secretary and makes sure this conference goes out without a hitch.
      The ISV Society is excited to be a media sponsor!
      What did we talk about?
      What is it
      Where is it
      Who's it for
      Interested in sponsoring?
      Here's what's left:
      4 Silver Sponsors
      Tuesday's part - Rock Concert
      Enchanted evening for speakers
      Pinball machines
      Coffee stand
      A great event to network, learn, and have fun! it creates a feeling of unity!
      22 min
    7. Always Add Value
      It's episode 34! I'm thrilled to have a conversation with Kent Richeson, a seasoned professional with over 20 years of experience in the ERP space for SMB customers. His extensive background includes ERP and ISV Sales and Pre-Sales Experience, making him a trusted voice in the industry.
      What burning questions did we tackle in this episode, ones that are likely on your mind too?
      Should I sell products through a partner channel?
      Can you sell both direct and through partners?
      What do my partners need to be successful with my product?
      We wrapped it up with a simple message…., a simple mission statement….live it …and most importantly, believe it.
      30 min
    8. What would a course for Partner Marketing Managers look like?
      It's episode 33, and yes, it's just me. But don't worry, I have more guests lined up, so stay tuned.
      If you follow me on LinkedIn, you may have seen a poll asking if you would be interested in a course on Partner Marketing.
      Well, the majority said, YES!
      So, I thought why not create a podcast about what I was thinking, the outline, and what I would like to cover.
      So take a listen and let me know what you think.
      I would love to hear your feedback so I can include your ideas and input into this course.
      Also, did you hear? I made it on the list of the Top 121 Podcasts by Canalys.
      Excited to see this podcast grow. Please make sure to subscribe and give a review to help it reach more people.
      18 min
    9. Short But Not Shallow
      It's here! Episode 32!
      I got to chat with Suzanne Scanlan, Director of Marketing Operations and Digital Experience at ArcherPoint.
      We chatted about a book, Smart Brevity, by Jim VandeHei, Mike Allen, and Roy Schwartz.
      The topics we covered are:
      What is it?
      How can you incorporate it into your meetings, emails, presentations, and more?
      Have you read it?
      Let us know.
      30 min
    10. Community, Copilot & the Color Code to Success
      It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. ⁠Check it out⁠.
      What did we chat about:
      ISV Engagement
      Community Events
      Copilot
      Power of Branding (Yellow and Purple)
      Follow ⁠Bobby⁠ on LinkedIn.
      Follow ⁠me⁠ on LinkedIn.
      29 min
    11. Community, Copilot & the Color Code to Success

      It's Episode 31, and I chatted with Bobby Small, Channel Development and Alliances Manager at Ellipse Solutions. He's also a podcast host for Ellipse Unsealed. Check it out.

      What did we chat about:

      ISV Engagement
      Community Events
      Copilot
      Power of Branding (Yellow and Purple)


      Follow Bobby on LinkedIn.

      Follow me on LinkedIn.


      30 min

    About The Channel Buzz

    From the publisher's feed

    The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.