Hello all, it's season 2, episode 10. I had the chance to chat with Sam Bush, Marketing Programs Manager, at FloQast.

Follow Sam

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Download the Updated ISV Guide to Grow Your Audience.

Hey everyone, it's episode 9. I'm excited to chat with Maeve Naughton, President and Owner of MKN Consulting.

Despite what many believe, working with Partners isn’t “all” about the relationship. Sure, it’s a part of it. Still, you need to know about your partners:

You're the bridge between the Partner and your corporate side of the house…to name a few things.

MKN Consulting Group 

[email protected] 

650-704-3416 

Hey everyone, it's season 2, episode 8, and I'm excited to chat with email expert, Jay Schweldelson.

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple

Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes SubjectLine.com and Guru Events.  

Schwedelson is a recognized marketer who plays a significant part in sharing thought leadership throughout the industry. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years. 

What did we chat about:

Follow Jay on LinkedIn

Try out subjectline.com

Reserve your spot at the Guru Conference-It's the largest email conference

Checkout Outcome Media.

Download The ISV Guide to Grow Your Audience

Want to learn more about The ISV Society? Email me, [email protected]

Hi everyone, it's episode 7 of 2023. Today I have Peter Matejcek, Chief Efficiency Officer, at WorkflowX, joining me to talk all about video and why it needs to be part of your marketing strategy.

So if you're not doing video, why not? Just start right now.

Yes, I will finally be incorporating it into my marketing strategy too.

Follow Peter on LinkedIn.

Follow me on LinkedIn

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Hi everyone! It's episode 6 and I got to chat with Adam MacIntosh, Director of Emerging Technology, at WebSan Solutions.

Our EVOLUTION

We started in the Dynamics GP space 15-20 years ago and had IP we offered for that product.  Some of that migrated to Business Central, but like most other partners, our IP offering grew organically as our Business Central practice grew.

Ultimately, our customers have helped to dictate where we focus out efforts.  They’ve wanted experiences to stay within Business Central.  They want plug-and-play experiences wherein onboarding is simple.  And many SMBs want self-serve options, which is why we post on YouTube and provide user guides for our applications.  All our resources are public.  We even hear from other partners that tell us they love our YouTube content. 

With the sheer volume of apps in the marketplace.  How do you stand out?  We feel we are differentiated because we have actual users for all our apps.  We are one of the largest CSP for Business Central in the world, giving us a massive built-in user base for our apps.  When partners or third-parties find us, they know we have a reliable solution already in place.  We have support processes in place.  We have dev-ops process in place. Etc.

Many of our customers tend to be in the distribution space and have a need for efficient and reliable supply chains.  We saw many supply chains disrupted during COVID.  Microsoft recently released “Dynamics 365 Supply Chain Management”.  While that solution isn’t focused on the SMB customers that use Business Central, clearly there is a need in the market for supply chain solutions.

We have 24 apps on the marketplace as of today.  I have two more that will be published this month.  While Business Central does a great job of capturing the basics, we are finding customers need a number of applications in order to optimize operations and minimize manual efforts. 

AI is obviously on everyone’s minds.  We have an app that incorporates Microsoft AI into a demand forecast.  We are looking at adding AI to our Sales and Operations Planning application as well.  We are strong consumers of AI today and looking to provide more AI solutions in the future.  I am studying AI tools and so are my staff.  The demand from SMBs in the AI space is massive.

Follow Adam on LinkedIn.

Check them out on YouTube.

⁠Download⁠ The ISV Guide to Grow Your Audience.

Hello everyone! It's episode 5. I'm excited to chat with Cheryl Salazar, Partner and MVP, from The Partner Marketing Group.

Today we chatted about:

-Cheryl's background and role - she's been in the technology space for over 30 years throughout the US and Africa

-What services they provide both partners and ISVs - it's pretty much everything you can think of from a marketing standpoint

-Their infamous Technology & Marketing Benchmarks & Trends Report - What are the Top 10 MOST EFFECTIVE Lead Generation Tactics in 2022, Most ACTIVE Lead Generation Tactics, and Top 10 LEAST EFFECTIVE Lead Generation Tactics in 2022

-The NEW service they're offering for all Microsoft partners 

Learn more about The Partner Marketing Group.

Download the marketing report.

Download The ISV Guide to Grow Your Audience.

Learn more about The ISV Society.

Follow me on LinkedIn.

Thanks for listening! 

It's episode 4! I’m joined by industry expert, Liz Hallen from Dynamics User Group. This is the audio version of a webinar we just did where we shared our top tips for getting the most out of those events you sponsor!

Because, events are a huge investment of both time and money whether it’s virtual or in-person.  You want them to be successful and prove the ROI. I’m right there with you. We all want to be the one that says….. yes, it was successful, let’s do it again.  

That's why we put together 18 Event Best Practices for ISVs.  

You'll learn about: 

Join DUG for free to receive email updates at www.dynamicsusergroup.com.

Download The ISV Guide to Grow Your Audience!

Follow me on LinkedIn

Hello everyone and welcome to episode 3 of 2023. Brian Whipple, Marketing Manager from CoNetrix parent company to AccountingWare, was my guest this week. 

They conducted a survey asking GP users about their future plans, migration timeline, and more. The survey resulted in 164 responses which led to several informative observations on what decisions companies are making concerning their current ERP solution. 

So we chatted about:

Here's the link to download the report, https://accountingware.com/future

Website: https://accountingware.com

ActivReporter Page: https://accountingware.com/activreporter

Follow Brian on Linked: https://www.linkedin.com/in/dbrianwhipple/

Follow me on LinkedIn: https://www.linkedin.com/in/amieekeenan/ 

Download The ISV Guide to Grow Your Audience

It's episode #2 of 2023! This week I'm chatting with Adam Berezin, Co-Founder and CEO of MSDynamicsWorld.com (MSDW).

So what did we chat about:

Plus, we have an exciting NEW program launching as well. 

Learn more about MSDW programs.

Download The ISV Guide to Grow your Audience.

Hello everyone! Welcome to the first episode of 2023.

I'm excited to chat with Louisa Gooding, Senior Business Development Manager at Acumatica and acu-connect Board Member.

In case you didn't know we are both on the acu-connect board so we work closely with the Acumatica community in many aspects.

If you're going to Acumatica Summit please make sure you join the acu-connect session on January 29 from 3:30-4:30.

Today we chatted about:

We hope to you at Acumatica Summit.

You can also follow Louisa on LinkedIn.

Follow me as well.

Email me to learn more about The ISV Society and how you can do more joint marketing initiatives. ([email protected])

Download The ISV Guide to grow your audience.

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Thanks!