The Channel Buzz

Content fatigue is real—especially in B2B marketing. In this episode of Channel Up Your Marketing, I chat with Kara Martin, Senior Content Creator at Navient and founder of Content Marketing with Kara, to reveal the real secret to staying consistent with content (without losing your mind).

From repurposing strategies to video marketing on a budget, Kara shares what’s working right now for B2B marketers—and what’s not. If you’re tired of the content hustle and need smarter, simpler strategies that drive engagement, this one’s for you.

About Kara Martin:

Kara is a B2B content marketing specialist with nearly six years of experience creating data-driven blogs, web content, and customer stories for Navient. She also shares short, insightful videos on LinkedIn through Content Marketing with Kara, where she breaks down trends like AI, SEO, and email marketing in digestible clips that keep marketers inspired and informed.

If you loved this episode, please rate, review, and subscribe to Channel Up Your Marketing!
Let us know what you think, and tag us with your favorite takeaway from the episode:

🗨️ #ChannelUpYourMarketing
📩 Want to be a guest? Reach out - [email protected]

Resources & Mentions:

• Follow Kara on LinkedIn

In this bite-sized episode of Buzz 🐝 Bites, we dive into the best strategies for keeping your audience engaged after a webinar. If you’re simply sending a “Thanks for attending!” email and moving on… you’re leaving money on the table!

In this episode, you’ll learn:
✅ The #1 mistake people make with webinar follow-ups
✅ How to segment your attendees for better engagement
✅ The exact emails & social posts you should be sending
✅ How to repurpose your webinar content for maximum reach

Don’t let your hard work go to waste! Tune in to this episode and start turning webinar attendees into long-term connections and leads.

In this episode of Channel Up Your Marketing, Amiee Keenan and Kate Coffey-Bacon discuss the challenges of building a brand, the importance of embracing the process over the outcome, and the significance of sharing struggles in the professional space.

They delve into the concept of imposter syndrome, the necessity of consistency in branding, and how to reframe failure as a stepping stone to success.

Key takeaways:

• Creativity isn't always magic; it requires work.

• Building a brand takes resilience and consistency.

• Social media often showcases polished results, not the messy process behind them.

• Imposter syndrome is a common struggle among professionals.

• Embracing the process can help overcome feelings of inadequacy.

• Failure is not the opposite of success; it's part of the journey.

• It's important to share struggles to foster connection and support.

• Consistency is key in personal branding and growth.

• Reaching out for support can help in overcoming challenges.

• Every professional faces setbacks; it's how we respond that matters.

Chapters

00:00 Welcome to Channel Up Your Marketing Podcast

01:19 Challenges in Building a Brand

11:30 Embracing the Process Over Outcome

19:41 The Importance of Sharing Struggles

25:35 Reframing Failure as a Stepping Stone

Follow them on LinkedIn

Kate

Amiee

Buzz 🐝 Bites Episode 4, sharing actionable tips for conducting effective partner meetings.

It's all about the importance of collaboration, setting clear agendas, and ensuring that both parties benefit from the partnership.

🔑 Key Takeaways:

🚨 Big news! 🚨 My podcast has a new name! The ISV Society Podcast is now Channel Up Your Marketing 🎉

Why the change? Because this podcast is all about marketing for ISVs and VARs—helping you stand out, generate leads, and scale. The new name speaks directly to our mission!

And what better way to kick off this rebrand than with an episode packed with email marketing insights from the amazing Monica Hoyer from emfluence?

We explore the concepts of first-party and zero-party data, how to collect this data effectively, and the significance of personalization in marketing strategies.

Chapters

00:00 Welcome to Channel Up Your Marketing

01:42 Introduction to First Party Data

04:56 Understanding Zero Party Data09:28Collecting First Party Data

12:05 Creating Campaigns with Data

17:16 Personalization in Marketing20:34Maintaining Data Accuracy

22:09 Upcoming Events and Conclusion

Win a FREE Pass to DynamicsCon Live!

Want to join us at DynamicsCon Live in Denver for FREE? I’ve got 1 pass to give away—just for my podcast listeners! 🎉

All you have to do is:

✅ Like/ Comment on this podcast episode

or

✅ Share this podcast in a social post and tag me

You just wrapped up that big conference—now what? The real work beginsafter the event! In this episode ofBuzz Bites, I’m sharing mybest tips and tricks to ensure you make the most of your sponsorship investment.

Learn how tofollow up fast, repurpose event content, keep social media engagement alive, and analyze key metrics to optimize future events.

Key Takeaways:
✅Follow Up Fast: Reach out to leads within 48 hours with personalized emails and LinkedIn messages.
✅Repurpose Event Content: Turn booth discussions, Q&As, and session slides intosocial posts, blogs, and videos.
✅Keep Social Engagement Going: Share recap posts, photos, and videos tostay top of mind.
✅Analyze & Optimize: Review booth traffic, session attendance, and lead conversions torefine future strategies.

Actionable Task:
1️⃣ Send personalized follow-ups to yourtop 10 leads.
2️⃣ Repurposeone piece of event content into a LinkedIn post.
3️⃣ Review yourevent metrics and refine your post-event strategy.

Chapters

00:00 Introduction to Post-Conference Strategies

02:53 Effective Follow-Up Techniques

06:01 Content Repurposing and Engagement

Listen now!

Welcome to the ISV Society Podcast! In this episode, we dive deep into the world of email marketing with Tyler Cook, an expert from Hypermedia Marketing who has sent over 500 million emails and helped businesses scale through effective email funnels, customer journeys, and deliverability strategies.

📩 What You'll Learn in This Episode:
✅ Inbox Placement & Deliverability – Why your emails aren’t reaching the inbox and how to fix it
✅ Creating Emails That Convert – The secret to writing relevant, engaging content that drives sales
✅ Email Automation for B2B – How to set up automations that feel personal, not robotic
✅ Re-Engaging Old Email Lists – Proven tactics to revive cold subscribers and spark new engagement
✅ Must-Know Email Trends – The latest updates from Google, Yahoo, and what they mean for your strategy

🚀 Key Takeaways:
🔹 Why SPF, DKIM, and DMARC matter for email authentication
🔹 A simple hack to ensure your emails stay relevant and timely
🔹 The 4-part welcome email sequence that improves conversions
🔹 How to strategically re-engage a dormant email list without hurting your reputation

👤 Guest Spotlight: Tyler Cook
Tyler is the founder of Hypermedia Marketing, where he helps businesses maximize their email marketing potential through high-converting automations, list growth strategies, and advanced deliverability techniques.

📌 Resources & Links:
🔗 Hypermedia Marketing Website – Download Tyler’s free Winning Email Welcome Flow guide
🔗 Connect with Tyler on LinkedIn
🔗 Connect with me for more marketing tips

Ready to grow your audience? Download the free ISV Guide to Grow Your Audience

🎧 Enjoyed this episode?
👉 Don’t forget to subscribe, leave a review, and share with your network!

Welcome to Buzz Bites, the quick and buzz-worthy segment of The ISV Society Podcast! I’m your host, Amiee Keenan, and in this bite-sized episode, we’re diving into one of the most critical elements of email marketing: subject lines.

Whether you're crafting emails for webinars, newsletters, or promotions, your subject line is the key to getting your audience to open your message. In this episode, I’ll walk you through actionable tips to create subject lines that grab attention and drive results.

What You’ll Learn in This Episode:

Keep It Short and Sweet

• Aim for around 50 characters to ensure your subject lines are mobile-friendly.

• Quick and concise phrases work best to engage readers on the go.

Create Curiosity

• Tease valuable content to spark interest.

Add Personalization

• Go beyond just using first names

Don’t forget to like, share, and subscribe to Buzz Bites for more quick, actionable marketing tips.

#BuzzBites #EmailMarketingTips #ISVMarketingStrategies

It's the first guest episode of 2025!

In this episode of The ISV Society podcast, Amiee Keenan interviews Josh Cons from Notice Media, focusing on strategies for leveraging LinkedIn for personal branding and business growth.

Josh shares insights on optimizing LinkedIn profiles, creating effective content, engaging with communities through commenting, and outreach strategies that foster genuine connections.

He emphasizes the importance of a long-term approach to building relationships and trust on the platform, debunking common misconceptions about LinkedIn success.

Key takeaways:

Follow Josh on LinkedIn.

Follow me.

Looking to expand your reach and grow your audience as an ISV? The ISV Guide to Grow Your Audience is your go-to resource! This comprehensive guide will help you:

Whether you're targeting Dynamics, Sage, Acumatica, or other ERPs, this guide is packed with actionable tips to grow your brand and generate leads.

🎯 Download your free copy here: https://go.theisvsociety.com/theisvguide

In the inaugural episode of the NEW Buzz Bites series, Amiee Keenan introduces a new format aimed at providing actionable marketing tips for ISVs and VARs.

This episode focuses on three key strategies to enhance engagement on LinkedIn: utilizing polls, sharing stories, and commenting on posts.

Amiee emphasizes the importance of these strategies in building relationships and boosting audience interaction, encouraging listeners to implement them immediately for better results.

Buzz Bites is a new series for actionable marketing tips. The series will cover various marketing strategies. Polls on LinkedIn are essential for engagement. Sharing stories can enhance marketing efforts. Personal and business stories are both valuable. Engagement through comments can build relationships. Allocate time to engage with others' posts. Thoughtful comments can spark new conversations. Incorporate these strategies into your LinkedIn approach. Engagement is key to growing your audience.Looking to expand your reach and grow your audience as an ISV? The ISV Guide to Grow Your Audience is your go-to resource! This comprehensive guide will help you:

• Find the right marketing initiatives to connect with your ideal audience.
• Discover sponsorship opportunities and platforms to share your content.
• Build relationships and collaborate with other ISVs in the community.

Whether you're targeting Dynamics, Sage, Acumatica, or other ERPs, this guide is packed with actionable tips to grow your brand and generate leads.

🎯 Download your free copy here:⁠ https://go.theisvsociety.com/theisvguide