The Channel Buzz

Hosted by: Amiee Keenan, Founder of The ISV Society
Powered by: Channel Up Your Marketing Podcast

You had the perfect partner call—energy was high, everyone was excited, they said, “We’re all in!” And then… nothing. No replies. No follow-ups. Just crickets. Sound familiar?

In this bite-sized episode, Amiee Keenan dives into the reality of partner ghosting—why it happens, what’s really going on behind the scenes, and how to keep the momentum going without coming off as pushy.

Because here’s the truth: even the best ISVs get ghosted. But that doesn’t mean the relationship is dead—it might just need a nudge, a little value, and a follow-up plan that works.

What You’ll Learn:

• Why partners go silent (and why it’s not always about you)

• How to send a no-pressure nudge that keeps the door open

• The importance of adding value in your follow-up (not just saying “checking in!”)

• A simple way to set expectations before the meeting ends

What do 93% of successful Microsoft partners have in common? In this episode of Channel Up Your Marketing, host Amiee Keenan welcomes back Erica Hakonson, CEO of Maven Collective Marketing, to unpack the game-changing insights from the 2025 Microsoft Partner Benchmark and Insights Report—based on over 50,000 data points from partners worldwide.

We dive into the strategies, tools, and investments that are truly paying off inside the Microsoft ecosystem, including:

• Why designations are more than just digital badges
• How marketplace listings can unlock Microsoft leads
• The surprising ROI of investing just a little more in marketing
• What role community engagement really plays in your visibility
• Key FY26 opportunities (you’ll want to be ready for them now!)

Whether you’re an ISV, MSP, or just navigating the Microsoft partner journey, this episode is packed with actionable takeaways you can implement right away.

🎧 Listen now to discover what nearly all successful partners are doing—and how you can join them.

👉 Don’t forget to subscribe, share, and download the 2025 Microsoft Partner Benchmark Report.  https://mavencollectivemarketing.com/insights/microsoft-partner-report/

In this episode of the Channel Up Your Marketing podcast, Amiee Keenan and Monica Hoyer discuss various aspects of email marketing, focusing on the importance of preference data, contextual data, segmentation, automation, and personalization.

They also explore strategies for re-engaging dormant subscribers and common pitfalls marketers face in their campaigns. The conversation emphasizes the need for marketers to be thoughtful about their data collection and usage, ensuring that their email strategies align with their goals.

Whether you’re new to email marketing or a seasoned pro, this episode is packed with insights you can put to work today.

Chapters:

In this episode of Buzz Bites, Amiee Keenan discusses the anatomy of a high-performing email, emphasizing the critical role of subject lines, engaging content, and visual elements.

She provides actionable tips on A/B testing, crafting compelling CTAs, and ensuring mobile optimization to enhance email engagement. The episode concludes with a challenge to audit your emails for continuous improvement.

takeaways

• 47% of people decide whether to open an email based on the subject line.
• Using power words can significantly boost open rates.
• A/B testing is essential for optimizing email performance.
• Emails should be skimmable with clear formatting.
• Compelling CTAs can drive higher engagement rates.
• Visual elements like emojis and GIFs can capture attention.
• Emails must be mobile optimized for better accessibility.
• Regularly audit your emails to identify areas for improvement.
• Testing different strategies can lead to better results.
• Emails are a vital tool for effective communication with your audience.

Chapters

00:00 The Importance of Subject Lines

02:50 Crafting Engaging Email Content

05:31 Visual Elements and Mobile Optimization

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Learn more about The ISV Society

Download The ISV Guide To Grow Your Audience

In this episode of the Channel Up Your Marketing podcast, Amiee Keenan speaks with Bobby Small, the Community Strategy Director of Dynamics User Group, about the upcoming DynamicsCon event.

We discussed the event's agenda, the importance of networking, the evolution of ISVs, and the significance of diversity initiatives within the community.

Bobby shares insights on the event space in Chicago, the logistics involved, and the exciting opportunities for attendees to learn and connect with industry experts.

Key takeaways:

• DynamicsCon is a significant event for the community.
• The agenda features over 300 sessions across various tracks.
• Networking is a key component of the event experience.
• Diversity initiatives are being emphasized at DynamicsCon.
• The event space in Chicago is designed for easy navigation.
• ISVs are evolving to cover multiple ERPs.
• Statistics show a healthy mix of users and partners attending.
• The community is supportive and collaborative.
• New content is encouraged for educational sessions.
• This year marks the 30th anniversary of the Dynamics User Group.

Chapters

00:00 Introduction to DynamicsCon and Guests

03:05 Exploring the DynamicsCon Agenda

06:12 Statistics and Trends in Attendance

09:00 Event Space and Logistics in Chicago

11:55 Diversity Initiatives at DynamicsCon

14:49 Celebrating 30 Years of Dynamics User Group

18:01 Closing Thoughts and Networking Tips

Join us at DynamicsCon

Here's a code you can use to get 15% off DynamicsCon,  ISVSociety15

Hey everyone! 👋 Welcome back to Buzz Bites, the quick, buzz-worthy segment of The ISV Society Podcast.
I'm your host, Amiee Keenan, and today we are diving into a huge marketing game-changer:
Shifting your messaging from talking about features to talking about real customer value.

Because let’s face it—your customers don’t care about your AI feature, your automation engine, or your predictive analytics.
They care about what it does for THEM—how it saves time, makes their job easier, reduces stress, and helps them hit their goals faster.

So let’s get into it—here are 3 tips to shift your messaging from features to value!

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Want to learn more about The ISV Society and doing joint marketing initiatives with other ISVs, email me to schedule a call. [email protected]

In this episode of Channel Up Your Marketing, host Amiee Keenan chats with Elif Item, founder of Item by Item, about her experiences with DynamicsCon.

They discuss the importance of training in Dynamics 365 implementations, Elif's journey as a speaker and sponsor at the conference, her role as a meetup leader, and the overall community engagement within the Dynamics ecosystem.

Elif shares her excitement for the upcoming DynamicsCon in Chicago, highlighting the value of face-to-face interactions and the collaborative spirit of the event.

Key takeaways:

• DynamicsCon brings together thousands of Microsoft professionals.
• Training is often an afterthought in implementations.

• Sponsorship offers new opportunities for engagement.
• Meetups help build community and connections.

• Face-to-face time with customers is invaluable.
• Learning from other partners can spark new ideas.

Resources & Mentions:

• Learn more about Item by Item

• Connect with Elif Item on LinkedIn

• Register or learn more about DynamicsCon LIVE

• Follow along with What’s the Buzz videos from the show floor

• Want to join a local Dynamics meetup? Find one near you here

A picture’s worth a thousand words.
A GIF?
👀 It might be worth a thousand clicks.

In this new Buzz Bites episode, I’m talking about why GIFs need a spot in your content strategy — even in B2B.

🚀 Stop the scroll
📬 Liven up your emails
💡 Educate with motion

Check out this episode.

Also, don't forget to like, share, comment.

Thank you!

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In this episode of the Channel Up Your Marketing podcast, host Amiee Keenan and LinkedIn strategist Molly Godfrey discuss effective strategies for leveraging LinkedIn for content creation, sales, and relationship building.

We explored the importance of intentional content strategy, the nuances of sales content on LinkedIn, and the significance of engaging with others through comments and connections.

Molly shares insights on how to use storytelling, social proof, and various content formats to enhance visibility and foster relationships on the platform.

00:00 Introduction to LinkedIn Strategies

04:08 Crafting an Effective Content Strategy

08:52 Sales Content Strategy on LinkedIn

12:50 Outreach and Relationship Building on LinkedIn

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Thank you!

Is meme marketing just for Gen Z and pop culture brands? Not anymore!

In this bite-sized episode of Buzz Bites, Amiee breaks down how memes are carving out a seat at the B2B table—and doing way more than making people laugh.

Learn why memes actually work in professional spaces, how to use them strategically, and the three big reasons they deserve a spot in your content calendar.

If you're ready to stop the scroll, spark connection, and serve up value with a side of humor—this one’s for you.