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The Channel Buzz
By Amiee KeenanBusiness
The Channel Buzz episodes
- 3 Practical Tips to Squeeze the Most Out of Your Marketing BudgetWelcome to episode 30 of The ISV Society Podcast.Yes, it's just me this week. But don't worry I've more guests lined up for you.Marketing success as an ISV doesn't require a bottomless budget!In this podcast episode, I dive into these 3 practical tips:Free and freemium toolsRepurposing content creativelyStrategically engaging on social mediaAs I mentioned on the Podcast.Check out Just Connecting for information on their LinkedIn™️ Algorithm Report and there are some great tips and such from AuthoredUp as well.I also have a few social media podcast episodes you can check out as well.The Power of LinkedIn Personal ProfileSocial Media Strategies with Jon RiversHow well do you know LinkedIn?Follow me on LinkedIn.Download these ISV assets:The ISV Guide to Grow Your Audience2024 Event Calendar for ISVs14 min
- Bringing More To The TableIt's time for episode 29, and my guest is Ashley Spence, Marketing Manager at Klear Systems, Inc.What did we chat about:Focus for 2024Coffee ChatsPersonalization/Personal TouchNot always about the numbersTrusted form of referralFollow Ashley on LinkedInFollow me on LinkedIn.Download these ISV assets:The ISV Guide to Grow Your Audience2024 Event Calendar for ISVs23 min
- Community is Key
It's episode 28, and my guest, Anne Sawyer, Executive Director of 90 Minds, Inc.
What did we chat about?
- Community engagement
- Aligning ISVs and Partners
- Direction of 90 Minds
It's all about collaboration, helping each other, building relationships, and extending your reach. In the end, we all want to be part of a community, engage with others, and build our network.
Learn more about 90 Minds.
Learn more about Meeting of the Minds.
Follow Anne on LinkedIn.
20 min - Partnerships should be at the TOP of the list
It's episode 27! My guest this week is none other than Asher Mathew, CEO of Partnership Leaders.
What did we chat about?
Partnerships - all the different typesThe direction of the ecosystemWhy partnerships are important for ISVsCheck out Partnership Leaders.Follow me on LinkedIn.Download these ISV assets:
The ISV Guide to Grow Your Audience2024 Event Calendar for ISVs28 min - You Win or Loose in Discovery
Welcome to episode 26! This week's guest is Jeremy Potoka, Founder and Principal Solutions Architect at Technology Leaders Company.
What did we chat about?
- Discovery call best practices
- Demo best practices
- Product Marketing - why and the benefits
Follow Jeremy on LinkedIn
Learn more about their services:
- pre-sales
- demos
- product marketing
Follow me on LinkedIn.
Download these ISV assets:
- The ISV Guide to Grow Your Audience
- 2024 Event Calendar for ISVs
29 min - Are Partner Portals Part of Your Partner Strategy?
Welcome to the first episode of 2024!
Yes, it's just me, but don't worry, I have a great lineup of guests, so stay tuned for that.
Today, I'm talking about Partner Relationship Platforms.
Key points are:
- The Partner Portal Advantage
- 4 Tips for Launching & Optimizing Your Partner Portal
- What to look for
- Exploring Platform Options
While implementing a partner management platform may seem like a big project, the long-term benefits far outweigh the initial investment. It's a strategic move that saves valuable time and makes it significantly easier for partners to engage and collaborate effectively.
Follow me on LinkedIn.
Download these ISV assets:
- The ISV Guide to Grow Your Audience
- 2024 Event Calendar for ISVs
11 min - All in the Analytics
Hello everyone! Here's season 2 episode 23.
I had the opportunity to chat with Amanda Sherry who is the Director of Marketing at Western Computer.
What did we chat about?
- Community Summit and the process and behind the scenes of giving away a car
- LinkedIn Ads - tips and tricks
- 2024 Initiatives
Follow Amanda on LinkedIn.
Register for LinkedIn Ads workshop, https://www.channelmktgacademy.com/classes
Follow me on LinkedIn.
Download these ISV assets:
- The ISV Guide to Grow Your Audience
- 2024 Event Calendar for ISVs
27 min - Let's Talk About SaaS
It's season 2, episode 24! The last one to wrap up 2023.
Excited to have Feyzi Fatehi, CEO of Corent, as he answers these questions and more:- Can you clarify the difference between the cloud and SaaS or Software as a Service?
- Have you ever wondered about SaaSOps as the Netflix for Software?
- Who can benefit from SaaSOps?
- Is there more to SaaS than just subscription models?
Special complimentary Limited Time joint offer with AWS.A 30-min Recorded Webinar Sponsored by Microsoft: How to transform your Software/SaaS into SaaS 2.0 in days without any programing.Moving a Silicon Valley star MapR – an existing SaaS to SaaS 2.0Enabling a key modern database to become Database “as a Service” Link to our, Democratizing SaaS, now a best seller in Silicon Valley and among the Software/SaaS industry.Follow me on LinkedIn.
Download these ISV assets:
- The ISV Guide to Grow Your Audience
- 2024 Event Calendar for ISVs
30 min - Put Education First
Hello everyone! It's episode 22.
My guest is Elif, CEO and Founder of Item by Item.
What did we chat about?
- Some comments and takeaways from Community Summit.
- Upgrading from AX to D365 was a big topic
- What are the things that customers are struggling with when preparing for an upgrade?
- What are some opportunities, low hanging fruit as a company is considering an upgrade?
- If there were a few things that you would recommend to companies planning an upgrade, what would they be?
Follow Elif on LinkedIn.
Learn more here.
Follow me on LinkedIn.
Download these ISV assets:
- The ISV Guide to Grow Your Audience
- 2024 Event Calendar for ISVs
28 min - All About the Levels
Yes, Foy Mainor is back for episode 21.
What did we chat about?
- The Acumatica ISV Program
- The different levels - did you know there are 3
- What these levels entail
To learn more and chat with Foy, feel free to schedule a call.
Follow me on LinkedIn.
Download the 2024 Event Calendar for ISVs.
21 min
About The Channel Buzz
From the publisher's feed
The Channel Buzz is a podcast exploring the people, partnerships, and ideas shaping modern software ecosystems.
Hosted by Amiee Keenan, each episode connects the dots across partnerships, ecosystem visibility, marketing, AI, ERP, CRM, SaaS, and community-driven growth.
From ecosystem leaders and software founders to partner teams, marketers, and industry experts, these conversations focus on how companies build recognition, create momentum, and grow through collaboration inside connected ecosystems.
Because the future of software growth isn’t happening in silos.