Does experimentation affect your business and cause more stress within your leadership team? How are the communication levels within your team? How do you reach a niche market? Jordan and Brian talk about these questions and more on this episode of Bootstrapped Web. 

Jordan talks about his hangups and why his need for idea exploration is causing difficulties with his leadership team. Meanwhile, Brian is continuing to navigate the challenges of starting a new business with a niche target market. Is podcasting the answer? They also go over some interesting tools for searching for the perfect podcast, marketing to specific groups, as well as their excitement for Andrew Chen’s newest book, “The Cold Start Problem.”

Here are today’s conversation points:

• A new ZipMessage website
• Hiring generalists or specialists
• Challenging leadership team conversations
• Marketing and and outreach for the podcasting community
  • Influencer outreach
  • SEO plays and search demands
• Andrew Chen’s newest book release

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Resources:

SparkToro

Podseeker

“The Cold Start Problem: How to Start and Scale Network Effects” by Andrew Chen

Brian on Twitter

Jordan on Twitter 

ZipMessage

Rally

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