This week on This week on the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the over performance of Weapons and the latest news in theatrical exhibition. Mike Bowers, the vice president of the Cinema Foundation, vice chair of Cinema United, and the president and CEO of Harkins Theatres, talks about the Cinema Foundation's upcoming Date Night @ the Movies campaign on Friday, August 22nd featuring two-for-one treats. Then in the sponsored segment, Rebecca Pahle talks to Darrin Lewis, the president of Omniterm, about the company’s comprehensive cinema management software solution.the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the weekend box office and the opening weekend of Freakier Friday and Weapons, along with all the latest industry news. Then in the feature segment, Rebecca talks with Rocky Mountain NATO’s Diane Eve to preview the 2025 Rocky Mountain Theatre Convention taking place from September 23rd - 25th in Spokane, Washington.

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What to Listen For

00:00 Intro 

01:02 Box Office Recap – “Weapons” Surprise Hit  

03:05 “Freakier Friday” Nostalgia & Audience Reaction  

05:04 Special Cinema Events – Alamo’s Samurai Series & Sony Tie-In  

07:12 Weekend Forecast – August Slowdown Ahead  

10:00 “Date Night at the Movies” – Campaign Preview with Mike Bowers  

11:14 Campaign Origins & Flexibility for Theaters  

13:22 Promotions & Incentives (2-for-1 Deals, Combos)  

16:02 Marketing Tips & Local Media Outreach  

18:11 Building Moviegoing Frequency & Habit  

20:18 Engaging Theater Staff & Industry-Wide Support  

21:08 Cinema Technology – Darren Lewis of Omni Term  

22:16 Omni Term Overview – Full Cinema Management Solutions  

23:41 Post-COVID Mobile-First Ticketing Trends  

25:06 Data Insights for Scheduling & Operations  

27:04 Loyalty Programs – From Free to Paid Models  

29:14 Driving Weekday Attendance via Custom Offers  

30:48 Expanding Movie Choices Through Subscriptions  

31:37 Online Enrollment & Tiered Program Options  

33:12 Competing with Streaming – Enhancing Cinema Experience  

34:01 Targeted Marketing & Audience Segmentation  

35:22 Measuring Campaign Success & Adapting Quickly  

36:44 Closing Thoughts on Industry Changes