Over the past decade, leading businesses have shown that progress on plastic pollution is possible. And while individual company action has been successful, even the most ambitious businesses are running up against the same obstacles.

As a result, the Ellen MacArthur Foundation has rallied leading businesses behind an evidence-based, ‘2030 Plastics Agenda for Business.’

In this episode of the Circular Economy Show, taken from a Foundation’s webinar, we explore that Agenda, and evaluate the plan and priority actions for business and policy to drive implementation at scale.

If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. 

Learn more about the 2030 Plastics Agenda for Business and how your organisation can play a role.

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What do some of the more surprising stories of scale teach us about implementing the circular economy?

In this episode of the Circular Economy Show, Fin is joined by Rachel O’Reilly, Global Human Sustainability Design Director at Accenture, to discuss their upcoming report. The report, titled ‘Circularity is Working’ provides direction on how to improve the consumer adoption of circularity.

From musicians in Liverpool reinvesting savings from second-hand instruments, to informal sharing systems in Hamburg, the conversation explores businesses and communities where circularity is succeeding. Rachel shares insights into the hidden drivers of circularity and explains why they could be the secret to normalising, embedding, and scaling circularity. 

If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. The report will be attached in the show notes upon its release in Spring 2026.

Welcome back to The Circular Economy Show and another episode of Circular Snapshots, where we unpack the headlines shaping the transition to a circular economy.

This month, Seb explores the EU’s upcoming Circular Economy Act and its shift toward positioning circularity as industrial strategy, not just environmental policy. We look at new global data revealing rapid growth in national circular economy roadmaps, and why implementation is now the real test.

We also dive into the growing link between circular economy and critical mineral supply chains — from insights at the World Economic Forum to new analysis on EV batteries and material security. Finally, we examine a major UK industry push for a mandatory textiles Extended Producer Responsibility scheme, and what it could mean for transforming one of the economy’s most linear sectors.

From policy to supply chains to industry coalitions, this episode highlights one clear trend: the circular economy is becoming central to competitiveness.

Stories referenced in today’s episode:

EU Circular Economy Act

https://www.brusselstimes.com/1937610/europes-new-circular-economy-act-getting-the-basics-right-for-eu-competitiveness

National Circular Economy Roadmaps

https://www.unido.org/sites/default/files/unido-publications/2026-01/Stocktake%20CE%20Roadmaps%202025.pdf

Critical minerals and the circular economy

https://www.weforum.org/stories/2026/01/circular-economy-clean-energy-supply-chain-critical-minerals/

Circular economy and EV batteries

https://www.forbes.com/sites/jamiehailstone/2026/01/27/circular-economy-could-prevent-an-ev-battery-minerals-bottleneck-study-finds/

Textiles and EPR

https://resource.co/article/uk-textiles-industry-group-publishes-10-point-blueprint-mandatory-epr-scheme

Wen-Yu Weng, the Ellen MacArthur Foundation’s Critical Minerals Lead, joins Lou to explain why critical minerals are currently taking centre stage in global political conversations. 

They explore:

• How we can create secure and resilient supply chains to close the gap on fast growing demand
• The circular opportunities that  currently lie in shaping supply chains to capture value right now
• The enabling factors that have opened windows of opportunity for immediate action

If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

Join Seb as he speaks to the Ellen MacArthur Foundation’s CEO, Jonquil Hackenberg about the challenges and opportunities that lie ahead for the circular economy in 2026.

What are your priorities for 2026? Let us know in the comments or on our LinkedIn page.

It's been a pivotal year for the circular economy, full of big ideas and practical breakthroughs.

Before we fully dive into 2026, we’re hitting pause for a moment of reflection.

Join Fin, Lou, and Pippa who have hand-picked their favourite, most insightful, and memorable moments from the conversations they’ve had this year.

This episode may show condensed snippets, but it is packed with big ideas, practical breakthroughs, and the highlights that defined the circular economy in 2025.

Thanks for listening to the Circular Economy Show from the Ellen MacArthur Foundation. Help us grow our audience in 2026 by sharing your favourite episode with your friends and colleagues.

Explore the episodes discussed in order of appearance:

Ep 201: Why do circular business models fail to scale? Going it alone

Ep 188: “It’s a no-brainer”: Arc’teryx on bringing repairs in-store

Ep 197: Stop minding your own business

Ep 179: How are small start-ups, SMEs, and large corporations working together to change the food system?

Ep 185: How can marketers turn ideas into impactful action?

Ep 174: Material security in a circular economy | Energy and competitiveness

It’s easy to look at the news headlines and feel like everything is going backwards, but in this episode we ask you to look a little deeper and see the story beneath the headlines. Progress is possible and happening everywhere from plastics to fashion to the automotive sector, and even at COP.

Listen in to hear:

• Whether COP still matters, and if so, for what?
• Why Honda’s circularity center in Ohio is an important step
• What we learned from Patagonia’s first ever environmental and social progress report
• Why many of the world’s biggest brands are backing a new agenda for plastics

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Explore the articles Seb mentioned in this episode:

1) Circular economy thematic day at COP30 (Circular Online)

https://www.circularonline.co.uk/news/cop30-marks-first-ever-circular-economy-day-as-global-climate-talks-intensify/

2) Honda opening its circularity center (Trellis)

https://trellis.net/article/honda-recycling-ohio-plant-opens-circularity/

3) Analysis of Patagonia’s environmental and social report (Trellis)

https://trellis.net/article/patagonias-comprehensive-plan-counter-rising-emissions/

4) Reuters on businesses supporting the Foundation’s 2030 Plastics Agenda for Business

https://www.reuters.com/sustainability/boards-policy-regulation/global-companies-push-regulation-plastics-reduction-report-shows-2025-11-04/

Recorded live at Climate Week New York, in this episode we ask ‘why should retailers embrace the circular economy?’

The global food system is responsible for a third of greenhouse gas emissions, and is vulnerable to supply chain shocks. 

Our guests discuss why circularity must be easier, more convenient, and more irresistible than the linear option, and why retailers and brands need to invest in shared solutions to scale a circular economy for food.

Joining the Ellen MacArthur Foundation’s Executive Lead for Retail, Reniera O’Donnell, are:

• Nate Hurst, Chief Sustainability Officer at Visa
• Burgess Davis, Senior Vice President and Chief Sustainability Officer for North America at PepsiCo
• Scot Case, Vice President of Sustainability for the National Retail Federation

Learn more about retail and the circular economy

Sign up for the Ellen MacArthur Foundation’s North America newsletter

Help us spread the word about the circular economy! If you enjoyed this episode, please share it with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

Recorded live during Climate Week NYC, this episode explores how technology can accelerate the transition to a circular economy, not as a bolt-on fix, but as a built-in business strategy. Host Danielle Holly, Executive Lead for North America at the Ellen MacArthur Foundation, is joined by Jen Huffstetler (Chief Sustainability Officer, HP), Jim Sullivan (Head of Product Management, SAP), and Vrushali Gaud (Global Director of Strategy and Operations for Net Zero, Water, and Circularity, Google).

Tune in to hear:

• Why AI and digital growth make circular strategies essential to meet rising material and energy demands
• How companies such as HP and Google are embedding circular design and open data into products and services
• What it takes to move from ‘bolt-on’ fixes to ‘bolt-in’ circular systems across business and finance
• The biggest blockers and how collaboration can help solve them
• Why pragmatism and focused collective action are key to turning ambition into measurable impact

Listen back to the series on why circular business models fail to scale

Sign up for the Ellen MacArthur Foundation’s North America newsletter

This is the fourth and final part of our mini series on the Ellen MacArthur Foundation’s new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models.

In this episode, the report’s lead researchers, Maddy Oliver and Ella Hedley, explain how success at scale demands more than a strong model – what really matters is who is empowered to deliver it and how well are they aligned.

If you enjoyed this series, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.