Meg Burdick is a previous Corporate Trainer turned Cleaning Business Owner, and now spends her time coaching and consulting other cleaning business owners, as well as growing her new venture, Fiber ProTector of Delaware Valley.    

In this episode you'll learn:

• Why you should focus on what you're good at
• What tasks you should delegate first
• The marketing strategies Meg uses now compared to 10 years ago
• How Meg overcame the price objection – before they even asked
• What questions Meg asks before giving a phone quote
• Why she prefers to charge by the room
• How Meg used relationships and referrals to grow
• Why using a good CRM is so important
• Why staying "on the van" might best for some cleaners
• What Mikey's Fest is, and why you should go

Full show notes and resources can be found at: www.TheCleanersBlueprint.com

Coach D.J. Carroll is a speaker, a sales coach, and the creator of Sales Excellence University. He started his first business, with only $300… while he was still in high school. And now EasyPro Property Services is a multi-million-dollar company operating in 3 states.  

In this episode you'll learn: 

• How Coach Carrol grew his business from $300 to over $3,000,000
• Why it's not just about hard work
• The #1 goal for commercial cold calls
• Why the owner operator model might be the most profitable
• How to get over the mental roadblocks of charging what you're worth
• Why owner operators should charge at least 15% more
• Why you should "stop selling with your own wallet"
• The Law of 21, and how to use it when selling your services
• How to use value stacking and storytelling
• How to motivate yourself to make sales and reminder calls

Full show notes and resources can be found at: www.TheCleanersBlueprint.com

Matt Smith is the owner of The Dirt Hunter, and co-founder of Service Industry Marketer. He got his start in carpet cleaning, but ultimately decided to focus on full-service exterior cleaning offering window cleaning, house washing, gutter & roof cleaning.

 In this episode you'll learn:

• How Matt got started in the cleaning business
• Matt's tips on hiring and creating a great company culture
• How Matt handles the challenges of a seasonal business
• What strategies Matt uses to dominate specific neighborhoods
• How to compete with low ball competition 
• How Matt grew his business in the beginning 
• Matt's favorite source of new business now
• The biggest mistake he see's cleaners make with their marketing
• The importance of business mentors (and how to find one)
• The biggest lessons Matt learned from his mentor

Full Show notes and resources can be found at TheCleanersBlueprint.com

Daisy is the founder of Digitool, a marketing business for the cleaning and trades industry. After seeing the stress her father's carpet cleaning business was putting on him (think sky-high blood pressure, no holidays and crazy work hours that meant he never saw his family) she decided to do something about it. She created a marketing strategy he could follow with ease, giving him more profit and more time with the family. She has now helped hundreds of cleaning businesses in the UK, US and Australia to win more work online.

In this episode you'll learn:

How Daisy helped her dad start from scratch after 20+ years with a franchise

• How systems allowed them to reduce turnover and stress, and increase profit
• Daisy's 3 favorite places to find ideal clients
• How to get more online reviews
• Why you should focus on just one review site (and which one Daisy recommends)
• How to follow up with prospects, and why that's so important
• How to market to interested prospects for pennies
• How to get more out of your current client base
• How to get more referrals to clients you love to work with
• How systems will help simplify and automate your marketing

Full show notes and resources can be found at TheCleanersBlueprint.com

Ryan Kettering is a former carpet cleaning business owner turned branding and design expert. He's the most referred, highest rated designer I've seen in our industry, and you can see why at prolificprints.com 

In this episode…

• Why branding is important to cleaning companies
• Why not all customers will be a good fit for you
• Why just being good at cleaning doesn't mean you'll stay busy
• How good branding allows you to charge more
• What customer touchpoint are (and how to get started)
• How a simple email before the job can help you sell more
• Why uniforms are important
• One thing you should add to your Facebook image posts
• Why we should be surveying our current customers
• The biggest mistake cleaners make when it comes to branding (and how to avoid it)

Full show notes and resources can be found at TheCleanersBlueprint.com

Howard Partridge is an industry legend, an international business coach, #1 Amazon.com best-selling author, keynote speaker, and the owner of a multi-truck, multi-million-dollar cleaning enterprise that he started out of the trunk of his car, and grew into a turnkey business that runs completely without him.

In this episode you'll learn: 

• How Howard turned his business into a multi-million-dollar turnkey operation
• Why building true community is vital for a successful business
• The 3 keys to unlocking to Power of Community
• How to get your Techs to sell more
• How Howard keeps his Techs so long (he hasn't had to hire in 5 years!)
• The power of questions, and how to use them to coach or sell
• How understanding the DISC Model can help you hire better Techs
• What characteristics to look for in a Tech
• The #1 thing employees want (it's not what you might think)
• What Howard thinks about Millennials

Full show notes and resources can be found at TheCleanersBlueprint.com

John Braun is the Founder of Hitman Advertising, an advertising consulting group that caters to cleaning companies. But he's not just an advertising expert. John also started Premium Carpet Care in Pensacola, Florida, where he built it up to be one of the most well-known, high-end cleaning companies in the area.

In this episode you'll learn:

• John's biggest takeaways from a recent high-level cleaning mastermind
• What John's favorite advertising mediums are
• The biggest mistake cleaners make when it comes to growing their business (and what to do about it)
• How to market when you have a limited budget
• How often you should reach out to your existing customers
• What John's referral program looks like
• One simple trick to improve your Facebook ads (and your SEO)
• What John thinks about Yelp
• How to get more online reviews
• How much money you should spend to test an ad

Welcome to the introductory episode of The Cleaner's Blueprint Podcast! Please join us each week as we talk with authors, experts, and successful cleaning business owners, and dig deep into the proven strategies that you can use right now to grow your cleaning business.

In the episode you'll learn:

• Who this podcast is for, and what you can expect from the show week after week
• Who Dusty Bell is, and why he's hosting this podcast
• How Dusty scaled his cleaning business from $0-$85K/month in 4 years
• What a sweet potato casserole has to do with building a business
• Why reinventing the wheel is a waste of time
• The fastest way to success in your cleaning business
• Why you should listen to podcasts (especially this one!)