In this episode, Brian Miller and Chad Hall share seven practical and relational ways to find new coaching clients. Their conversation blends mindset, strategy, and faith—reminding listeners that building a coaching practice is less about marketing gimmicks and more about authentic relationships, service, and attentiveness to where God is already at work. Whether you're just starting out or seeking to grow your client base, this episode offers actionable insights to help you move forward with confidence and purpose.

Key Highlights

• Referrals from existing clients are the most natural and effective way to gain new clients—make it easy for them by describing who you want to work with.

• Referrals from non-clients (like community leaders or church contacts) can be equally valuable when you've built trust and credibility.

• Publishing—through blogs, podcasts, or ebooks—helps increase visibility but works best when it serves the client's needs, not your ego.

• Presenting at local events, workshops, or online gatherings positions you as a helpful expert and naturally draws interested clients.

• Prayerfulness grounds your efforts, helping you discern where God is opening doors and aligning your work with His purpose.

Takeaways

• Serve before selling. The best marketing for coaching is genuine service—offering value and care to others.

• Ask directly. Many clients come simply because you invited them—don't assume people will approach you first.

• Stay active in your community. Participation builds trust, connection, and opportunities for meaningful engagement.

• Keep your posture humble and relational. Avoid transactional tactics like referral fees—focus on creating goodwill.

• Pray with expectation. Trust that God is already at work preparing opportunities; your role is to notice and join in.

In this episode, Brian Miller and Chad Hall explore the mindset behind growing a successful coaching practice. They argue that even the best systems, tools, and strategies won't help if a coach lacks the hunger, drive, and willingness to face discomfort. Drawing analogies from Chick-fil-A operators to church planting to personal sales experiences, Brian and Chad highlight that growth happens when you embrace the pain of doing hard, awkward things—like initiating conversations, facing rejection, and persisting through failure.

Key Highlights

• Growth in your coaching practice starts with mindset, not methods or systems.

• Using Chick-fil-A operators as an example, Chad explains that success depends on people who bring energy, ownership, and drive—not just those who follow a system.

• Coaches often avoid the pain of outreach because of fear, overthinking, or perfectionism, but pain is the signal of what to do next.

• Mindset transformation includes shifting from avoidance to action: taking small, imperfect steps and learning from mistakes.

• The difference between stuck coaches and growing coaches often comes down to one thing—consistent conversations that build momentum.

Takeaways

• Pain is the pathway. Don't avoid discomfort—lean into it. It's often the indicator of where you need to act.

• Conversations create clients. Websites and social media can't replace simply talking to people.

• Stop overthinking. Adopt a C-student mentality—take action, learn, adjust, and move forward.

• Fuel beats perfection. Motivation and movement matter more than having the perfect system.

• Failure strengthens you. Each awkward or unsuccessful attempt builds resilience and confidence for the next one.

In this episode, Brian Miller and Chad Hall unpack one of the most practical frameworks for growing a coaching practice — drawn from Acts 1:8 and the idea of starting in "Jerusalem" (the people who already know, like, and trust you) before moving outward to "Judea," "Samaria," and "the ends of the earth." Through stories, examples, and coaching wisdom, they explore why so many coaches try to start in Samaria — with websites and strangers — instead of the relationships that already surround them. The conversation blends biblical insight with business strategy, helping listeners reframe how they think about client development and confidence building.

Key Highlights

• The "Jerusalem–Judea–Samaria–Ends of the Earth" model provides a spiritual and strategic roadmap for building a coaching practice.

• Many new coaches mistakenly try to market to strangers (Samaria) instead of starting with those who already know and trust them (Jerusalem).

• Confidence grows naturally when you start with low-hanging fruit — people ready and willing to engage — rather than high-hanging, resistant prospects.

• A handful of "champions" in your life want you to succeed and are eager to open doors, but you have to be willing to ask for help.

• Building a network takes time and humility — and knowing where you're starting is essential to making sustainable progress.

Takeaways

• Start in your Jerusalem. Focus first on people who already know, like, and trust you. These are the relationships most ready to bear fruit.

• Ask for help. Don't rob your champions of the blessing of supporting you. They want to help — and connecting you is often their joy.

• Build confidence through success. Each small win strengthens your confidence and credibility, preparing you for larger opportunities.

• Be clear and courageous. Tell people you're getting started and invite them to partner with you — at least one will likely say yes.

• Expand outward intentionally. As your network and experience grow, let your influence move naturally from Jerusalem to Judea to Samaria, rather than leaping ahead.

Podcast Notes

Episode 489 Three Myths about Charging for Coaching (Rebroadcast) Hosts: Brian Miller, PCC and Chad Hall, MCC Date: October 30, 2025

In this episode, Brian and Chad unpack three common myths that hold coaches back from confidently charging for their services. Drawing from years of training and mentoring coaches, they discuss the internal beliefs and mindset barriers around money—especially within Christian coaching circles—and offer practical ways to build confidence, communicate value, and stop underselling the impact of coaching.

Key Highlights

• The myth that "people can't afford coaching" often reflects a coach's own limiting beliefs rather than reality.

• Undervaluing yourself or the coaching process can prevent you from confidently seeking clients.

• Coaches often project their own financial limitations onto others, assuming clients can't or won't invest.

• Paying for your own coaching helps reinforce belief in its value and gives you firsthand credibility.

• Lowering prices rarely leads to better traction—it can confuse potential clients and devalue your offering.

Takeaways

• Challenge your assumptions about what others can afford; avoid saying "no" on their behalf.

• Invest in your own coaching experience to build conviction and authenticity when selling.

• Recognize that coaching is about outcomes and transformation, not just the session time.

• Maintain pricing integrity—confidence and clarity communicate value better than discounts.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!

Podcast Notes

Episode 488 Your First Conversation with AI, w/ Douglas Foltz Host: Brian Miller, PCC Guest: Doug Foltz Date: October 23, 2025

In this episode, Brian and return guest Douglas (Doug) Foltz, Head of Product at Church.tech, discuss practical steps for beginning to use artificial intelligence in your work or organization. They explore how to choose a reliable AI platform, protect your data privacy, and start experimenting with prompts. The conversation offers an accessible entry point for those curious about AI, breaking down complex concepts into simple, actionable advice for everyday users.

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Key Highlights

• The best first step with AI is to choose a paid platform to ensure data privacy and better functionality.

• Free AI tools often make you the product, collecting and using your data for training purposes.

• Start by experimenting conversationally—you don't need to understand technical jargon to use AI effectively.

• Learn to refine prompts over time, just as you would adjust your communication when getting to know someone.

• Understanding AI memory and context helps you manage how your conversations and data are stored or remembered.

Takeaways

• Investing a small amount monthly in a paid AI subscription offers greater security and performance.

• You can use AI to simplify complex information—ask it to explain topics at your level of understanding.

• Don't overthink prompts; start with natural conversation and refine as you learn.

• Approach AI as a helpful conversation partner, not a technical system you must master immediately.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!

Podcast Notes

Episode 487 Identity Focus and Exponential Change Hosts: Brian Miller, PCC and Chad Hall, MCC Date: October 16, 2025

In this episode, Brian and Chad discuss the ideas behind 10x is Easier than 2x by Dan Sullivan and Dr. Benjamin Hardy, exploring how exponential growth often requires less effort than incremental progress—because it demands focus, simplicity, and internal transformation. They connect these principles to coaching, sharing personal insights about mindset shifts, self-perception, and giving oneself permission to grow beyond current limits.

Key Highlights

• The "10x" mindset represents transformation, not a numeric goal—it's about thinking differently, not doing more.

• Exponential growth starts with simplification and focus, freeing you from the clutter of incremental progress.

• True change requires an identity shift before a strategy shift—you must first see yourself differently to act differently.

• The story of a stay-at-home mom turned top realtor captures how mindset and identity transformation drive lasting growth.

• Permission emerges as a key theme—letting go of old methods, embracing new approaches, and redefining success with freedom and purpose.

Takeaways

• Real growth begins internally—with clarity of purpose and identity.

• Simplicity and focus often create more progress than constant effort.

• Transformation happens when identity shifts, not just strategy.

• Coaching invites both permission and courage to grow into what's next.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!

Podcast Notes

Episode 486 The Wisdom Within Adaptation w/ Douglas Foltz Host: Brian Miller, PCC Guest: Doug Foltz Date: October 9, 2025

In this episode, Brian welcomes Douglas (Doug) Foltz, Head of Product at Church.tech, for a candid conversation about artificial intelligence and its impact on ministry, coaching, and human relationships. They explore the pace of AI innovation, ethical and theological implications for the Church, and how leaders can engage technology without losing the essence of humanity and connection.

Key Highlights:

• Brian and Doug discuss the overwhelming speed of AI development and why even tech-savvy people feel left behind.

• Doug explains why organizations can't simply "wait out" AI trends, noting that innovation requires anticipating where the technology is heading.

• They examine how AI can enhance, not replace, human work—especially in coaching and ministry contexts.

• Doug shares how Church.tech is using AI tools to improve sermon clarity, logic, and trauma sensitivity without removing the human voice.

• The conversation turns to the importance of developing a "theology of humanity" to ensure technology strengthens relationships rather than deepening isolation.

Takeaways:

• The Church must engage AI thoughtfully, grounding its use in a theology of work and human dignity.

• AI can be a valuable tool for refining and supporting ministry, but it should never substitute genuine human presence or spiritual connection.

• Leaders should discern ethical lines between using AI for assistance and outsourcing authenticity.

• True innovation in faith communities means designing technology that draws people closer—to one another and to God.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!

Podcast Notes

Episode 485 A New Season Arrives Hosts: Brian Miller, PCC and Chad Hall, MCC Date: October 2, 2025

In this episode, Brian Miller and Chad Hall share the significant announcement that Chad will be stepping away from Coach Approach Ministries after nearly twenty years of leadership. Together, they reflect on the journey, the transition process, and what lies ahead for both CAM and its community. The conversation balances gratitude for the past with excitement for the future, offering insights on leadership, stewardship, and embracing new seasons.

Key Highlights

• Chad Hall announces his transition out of his role after almost two decades as president and co-founder of Coach Approach Ministries.

• Reflections on the emotional mix of grief and excitement that comes with leadership transitions.

• Insights from William Bridges' transition model—recognizing loss while looking toward future opportunities.

• Growth of CAM from a small founding team to a large, thriving community of faculty, managers, and international students.

• Discussion on CAM's future, including Brian's leadership, expanded teaching, and possibilities for evolving the podcast format.

Takeaways

• Transitions are best navigated by acknowledging both the grief of loss and the excitement of new beginnings.

• Healthy organizations thrive when leadership responsibilities are shared, developed, and eventually transitioned.

• Stewardship in leadership means knowing when to step aside for the organization's growth.

• New seasons provide opportunities for creativity, fresh direction, and renewed engagement with community.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!

Podcast Notes

Episode 484 10,000 Hours of Coaching, 10,000 Hours of Learning w/ Laura-Catherine Etheridge Host: Brian Miller, PCC Guest: Laura-Catherine Etheridge, MCC Date: September 25th, 2025

In this episode, Brian speaks with Laura-Catherine Etheridge, MCC, a founding partner at Stratos2 and a seasoned coach with over 10,000 coaching hours. Laura shares her journey into coaching at a young age, the lessons she's learned along the way, and what she wishes she could tell her younger self. The conversation highlights how presence, listening, and genuine care—not credentials—create the greatest impact in coaching.

Key Highlights:

• Laura reached over 10,000 coaching hours and reflects on her early start in the field at age 24.

• She discovered coaching through hiring a coach while running her high school business.

• She emphasizes the importance of presence, listening, and caring deeply for clients over technical skills or credentials.

• Coaching success comes from creating safe, distraction-free spaces where clients can process and explore.

• Credentials matter less to clients than the sense that their coach cares and can genuinely help them.

Takeaways:

• Coaching is most impactful when you focus on who you are as a person, not just what you know.

• Presence and deep listening create safety and trust, allowing clients to open up and move forward.

• Credentials and external markers have far less influence on clients than authentic care and practical support.

• Coaches should spend time working through their own distractions so they can be fully available for clients.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!

Podcast Notes

Episode 483 The Promise and Pitfalls of ChatGPT Hosts: Brian Miller, PCC and Chad Hall, MCC Date: September 18th, 2025

In this episode, the hosts reflect on their early experiences experimenting with ChatGPT, exploring both its surprising strengths and its frustrating limitations. What began with hesitation and even skepticism turned into curiosity as they discovered that working with AI requires learning a "new language." They share examples of using ChatGPT for brainstorming, writing support, and planning, while also wrestling with issues of trust when the tool generated confident but false information.

Key Highlights

• Early reluctance to adopt AI gave way to curiosity and intentional use, framed as learning a "new language."

• ChatGPT was tested as a professional thinking partner, helping with brainstorming, writing support, and planning.

• Trust issues emerged when AI confidently gave false or misleading information (e.g., fabricated movie scenes, podcasts, or emails).

• Iterative, back-and-forth prompting produced better results than one-shot requests.

• Teaching the model to mirror personal writing style improved authenticity and usefulness in content creation.

Takeaways

• Treat AI as a collaborative partner, not a one-click solution.

• Be aware of AI's tendency to "hallucinate" information and verify claims independently.

• Strong prompts and iterative dialogue are key to getting useful, authentic-sounding results.

• AI can accelerate creativity and productivity, but final ownership of content must remain human.

Stay Connected:

• Website: coachapproachministries.org

• Email: [email protected]

• LinkedIn: http://www.linkedin.com/company/coach-approach-ministries

• Facebook: https://www.facebook.com/coach.approach.ministries

• Youtube: https://www.youtube.com/@coachapproachministries7538

• Follow us on social media for updates and resources!