Podcast Notes

 

Episode 475 Cracking the Code of Client Growth, with Adam Witmer Host: Brian Miller, PCC Guest: Adam Witmer Date: July 24, 2025

In this episode, Brian sits down with business strategist Adam Witmer to explore the foundations of creating a successful business strategy. From Adam’s early roots in music and discovering a passion for business to the development of his “Buyer’s Journey” framework (outlined in his upcoming book The Buyer-Centric Small Business), this conversation offers a thoughtful and highly practical breakdown of how small businesses can attract, convert, and retain customers. At the heart of the discussion is the FEEL Framework—Find it, Experience it, Engage it, Love it—which maps out the essential stages of turning a stranger into a raving fan.

Key Highlights:

• Adam Witmer’s Origin Story: Transitioned from a music major to a business strategist by discovering his love for the operational and strategic side of music and band promotion.

• Importance of Strategy: Many entrepreneurs launch businesses on passion alone, but Adam emphasizes the need for a clear, structured business strategy.

• The FEEL Framework: A four-stage model—Find It, Experience It, Engage It, Love It—to guide prospects through a buyer journey.

• Hope Marketing vs. Intentional Marketing: Businesses often rely on hope ("Hope people find us"), but Adam outlines six practical entry points for customer discovery.

• Customer Conversion & Loyalty: Offering experiences and small engagement products helps build trust and leads to long-term loyalty and advocacy.

Takeaways:

1. Find It – Discovery Is Everything If people can't find you, they can't buy from you. Adam breaks down six categories of entry points—from online and referrals to events and PR—encouraging business owners to stop relying on "hope marketing."

2. Experience It – Give Them a Taste Just like food samples at a mall food court, giving potential customers a way to experience your offering (e.g., sample coaching sessions) helps them build trust and see your value firsthand.

3. Engage It – Start Small to Go Big Early engagement doesn’t need to be a big commitment. Entry-level products or services allow prospects to get comfortable before buying into larger offerings.

4. Love It – Build Raving Fans Once trust is established, provide quality, perks, and consistent value to create loyal customers who not only return but also refer others.

5. Strategy Over Serendipity Business success isn’t just about being good at what you do—it’s about designing the buyer journey intentionally so that prospects are guided every step of the way.

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