Sponsors

• Intuit QuickBooks https://cloudaccountingpodcast.promo/quickbooks

Show Notes

• 00:57 – Meet the coaches - Michael Palmer, Michelle Weinstein and Heather Townsend! 
• 01:41 – The number-one concern for accountants and bookkeepers - the art of pricing
• 02:44 – Heather provides a different perspective on the definition of value pricing
• 03:52 – Michelle encounters many accountants who want to double revenue without working on their mindset first
• 04:23 – Michael shares two key factors to getting value pricing right - self-worth and education
• 06:23 – Heather says it's about overcoming the mental blocks first, and then focusing on the growth
• 07:31 – A hard pill to swallow - learning to see your own, or your firm's own value
• 08:58 – Setting your prices too low will ensure that you never get the time to provide true value
• 09:30 – Michelle  says it's often the oldest 'legacy' clients that take up the majority of your time, with little to no profit 
• 11:04 – If you don't choose to deliver value, your competitor will
• 12:14 – In addition to seeing your own value, Heather says it's about freeing up the capacity  and time
• 13:43 – With so many tasks moving to automation, Blake sees capacity in terms of relationships, and the time it takes to maintain those
• 15:29 – Heather runs down a short list of things to micromanage when you want to build your value capacity
• 17:20 – When you're an 'accountingpreneur,' as Michelle names it, there's nobody there holding your hand. It's up to you to learn these skills and tactics and get things done
• 18:45 – If you're perfectly fine with being comfortably numb, you'll never be able to challenge the status quo
• 20:04 – Short-term sacrifices lead to long-term payoffs
• 20:53 -- Find the one thing you can focus on right now, and just do it. Simple, right? 

Connect with Michael, Michelle, and Heather

• Michael Palmer, Ceo of Pure Bookkeeping North America  
  • Twitter: https://twitter.com/1michaelpalmer
  • LinkedIn: https://www.linkedin.com/in/coachpalmer/?originalSubdomain=ca 
  • Website: https://purebookkeeping.com/us/
• Michelle Weinstein, Consultant and Founder of The Pitch Queen 
  • Twitter: https://twitter.com/thepitchqueen
  • LinkedIn: https://www.linkedin.com/in/michelleweinstein/
  • Website: https://www.thepitchqueen.com/
• Heather Townsend, Founder of Accountants Millionaire Club 
  • Twitter: https://twitter.com/HeatherTowns
  • LinkedIn: https://www.linkedin.com/in/heathertownsend/
  • Website: http://www.accountantsmillionaire.club

Get in Touch

Thanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus, and NOW, you can see our smiling faces on Instagram!  

Meet Blake and David in person! 

• We're currently all out of dates for 2019 📆 Want to book us for your event? Check out our prospectus, or get in touch for more info! 🧾👀

Limited edition shirts, stickers, and other necessities

• TeePublic Store: http://cloudacctpod.link/merch 

Subscribe

• Apple Podcasts: http://cloudacctpod.link/ApplePodcasts
• Spotify: http://cloudacctpod.link/Spotify
• Google Play: http://cloudacctpod.link/GooglePlay
• Stitcher: http://cloudacctpod.link/Stitcher
• Overcast: http://cloudacctpod.link/Overcast  

Episode Art Photo Credit:
Will Farnell:

• https://twitter.com/willfarnell
• https://twitter.com/willfarnell/status/1191506218424176640/photo/1