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Welcome to the Coaching Knife when we cut to the root of the matter. In this episode, we speak to Alex Auerbach, Senior Director of Wellness and Development, Toronto Raptors. Focusing on developing high performance, we are going to cut to the root on how to control your mind.

Alex is a licensed counseling and sport psychologist, certified mental performance consultant, and board-certified coach working in professional sports. I’ve worked with elite teams and performers from a range of domains, including the NBA and NFL, Olympians, Army Special Forces, Fortune 5 Companies, and Venture-Backed Startups.

His philosophy is to help everyone feel and perform their best and achieve their full potential.

You can contact him on Twitter, Substack (joinunfairadvantage.com), and through the Perform newsletter: perform.beehiiv.com

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