Want a team that shows up, leans in, and stays connected when it matters most? Start with one small tradition. Ben shares a simple holiday story—a family beep test before Christmas lunch—and turns it into a clear playbook for leaders who want stronger culture and steadier performance. From youth to grandparents, everyone takes a role, and that shared ritual becomes a model for belonging, clarity, and care that any sports team or workplace can borrow.

We unpack why traditions work so well: they make people feel like they truly belong, they turn big words like work ethic and cohesion into tangible actions, and they lift engagement so effort becomes consistent rather than streaky. You’ll hear easy, repeatable ideas to try this week: short weekly shout-outs that reward effort and attitude, tight meeting openers that focus attention, and monthly rituals that celebrate values lived over time. We dig into how to adapt rituals to your group’s identity, how to rotate ownership so leadership grows across the team, and how to measure whether a tradition still serves its purpose.

If you’re inheriting a team with strong rituals, you’ll learn how to maintain what works and retire what doesn’t. If you’re starting fresh, you’ll get two or three low-friction ways to build buy-in without heavy speeches or gimmicks. Along the way, Ben shares what’s next for Coaching Culture: new guests, live shows, fresh writing, and deeper work with teams ready to level up their culture. Subscribe, share this with a coach or manager who needs simple tools that actually stick, and tell us: what tradition will you start this week?

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What truly turns a collection of talented individuals into a team that outperforms its parts? Chris Lendrum, GM of Professional Rugby and Performance at New Zealand Rugby, reframes culture with a striking idea: ten times eight can equal 60, 80, or 120 depending on the environment you build. From there, we unpack the daily leadership work that makes the “120” possible—where psychological safety meets accountability, and where connection fuels relentless standards.

We get practical about selection and development. Chris explains why technical skill is table stakes and how to hire for drive, openness, and alignment at scale. He shares how to assess worst‑day behavior, blend gut instinct with data, and use pointed questions to keep teams honest to their own plans. We also explore why AI will democratize tactical knowledge, raising the floor to “80,” but why only human leadership—storytelling, trust, and shared identity—elevates the ceiling.

The conversation turns to pressure, perspective, and joy. Chris describes the trap of living between anxiety and relief, and the habits that pull leaders back to gratitude: sleep, movement, fewer distractions, heads up and eyes out. We draw clear parallels between sport and business, and dig into strategy as a living practice—mapping how you win, making choices under constraints, and constantly refining as people and context change.

Finally, we celebrate the rise of women’s rugby as a different, joyful product with a new audience. Chris reveals why more than half of recent Women’s World Cup ticket buyers were new to professional rugby, and how to “commercialize joy” without losing its soul. The takeaway is simple and demanding: every new person makes a new group; leaders must evolve with it. If you care about building cultures that win and last, this conversation will sharpen your tools and widen your lens.

If this resonated, follow the show, share it with a leader who needs it, and leave a quick review to help more people find conversations like this.

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One sentence can tell the truth about a team: small players want to tackle and big players want to run. We took that line apart and found the blueprint for a culture that turns comfort zones into competitive edges and effort into belonging. Across the mic, we share stories from the 10–7 connection, why the jersey’s history pulls more weight than any motivational speech, and how visible acts of courage and generosity become the signals that set standards without shouting.

We dig into three pillars. First, meaning bigger than self: players who feel the weight of the colors, the families on the sideline, and the kids dreaming in the stands make different choices when it hurts. Second, peer accountability: when a small halfback chops a runner or a big forward chases a kick with burning lungs, the group recalibrates to the example and excuses die. Third, team-first thinking: roles flex to meet the moment, with backs hunting collisions and forwards embracing repeat-effort runs because the team needs time, territory, and momentum—not comfort.

We get practical about coaching, too. Connect standards to story every day so effort feels like honor, not rule-following. Celebrate the unseen carries and pressure tackles that buy the next phase. Build training that forces generosity under fatigue, where players rehearse choosing the harder version of their job. The outcome is a locker room where people adjust themselves before anyone calls them out, and where identity is proven by actions you can see from the first whistle to the last ruck.

If this lens helps you lead, share it with a coach or captain who sets the tone. Subscribe for more coaching culture reflections, leave a review to boost the signal, and send us your favorite culture quotes so we can feature them next week.

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A team list can teach you more than a scoreboard. Ben opens up about growing up in New Zealand rugby culture, missing A teams year after year, and how that sting forged a durable kind of resilience that later powered a professional career and a life in coaching. The story tracks an unlikely path from D team disappointment to Super Rugby, through concussion and identity loss, and into a craft that puts people at the center of performance.

We dive into three formative gifts: learning to live with setbacks without letting them define you, discovering the freedom to think in environments with less structure, and being shaped by teachers who coached the person before the player. Those lessons become the backbone of a culture-first approach: standards that lift rather than crush, honesty handled with skill, and belonging built deliberately, not by accident. Along the way, Ben shares how early obsession with skills and tactics gave way to a deeper truth seen in clubhouses and national programs across Japan, the UK, New Zealand, Australia, and Canada: the difference between good and great is cultural, not just technical.

The new book gathers practical wisdom from world-class coaches who have been hired and fired, doubted and trusted, and who keep showing up with clarity and care. You’ll hear why plays and systems age quickly, but human laws endure; how to grow people, not just players; and how to design training and feedback that keep the flame alive while raising the bar. Whether you lead an under-12 squad, a professional side, or a business team, these principles travel because they are grounded in lived experience and behavioral science.

If this conversation sparks something in you, grab the book on your local Amazon—How to Be a Great Coach: Lessons from the World’s Best Coaches by Ben Herring—then subscribe, share the show with a friend, and leave a review to help more leaders build cultures that win and stay human.

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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

To subscribe to the newsletter or to get a copy of the book, jump onto:

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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

To subscribe to the newsletter or to get a copy of the book, jump onto:

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A golden Sydney evening sets the scene, but the real heat in this conversation is Mike Catt’s blueprint for durable, high-performing teams. We go far beyond tactics to unpack why love for the game, genuine care, and trained calm turn individual talent into collective results. Mike traces a remarkable journey from South Africa’s hard-edged competitiveness to Bath’s winning heyday, through Italy’s tough rebuilds, Ireland’s detail-rich evolution, and now the Waratahs, where skill development meets identity and purpose.

We dig into the idea that calm is a skill, not a mood. Mike explains how “think fast, move at 30–40%” creates better pictures, cleaner decisions, and efficient attack—especially when forwards are coached to scan, connect, and pass sharply at the line. He shares how Ireland’s players embraced change by pairing deep study with immediate transfer, and why “no dumb questions” is the cultural rule that accelerates alignment. The result is psychological safety without softness: honest standards, straight talk, and a team that learns in public.

Culture here isn’t posters—it’s small daily acts that build trust. Mike outlines the rituals that work: player-led interviews, shared coffees after hard sessions, jerseys in the gym, and space to tell the stories that make teammates real. We explore how national identities shape style—South Africa’s history-fueled intensity, Ireland’s GAA-born skills, England’s structural strength—and what Australia needs now: a renewed kicking game and a purpose that earns attention in a crowded sports market. Along the way, Mike reframes failure as tuition, from Italy’s grind to a landmark win, to the famous Lomu moment that he meets with humility and perspective—then reminds us he lifted the 2003 World Cup.

If you lead a team, coach athletes, or care about culture that actually performs, this one’s packed with usable ideas: train calm, upskill everyone, invite questions, and make it matter beyond the scoreboard. Enjoy the conversation, and if it sparks something for you, follow the show, share it with a coaching friend, and leave a quick review to help more people find it.

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A 70-point demolition tells one story. The way South Africa kept shape with cards, shuffled roles without panic, and attacked with conviction tells the real one: culture, clarity, and coaching aligned. We trace that edge back to Tony Brown’s fingerprints and the mindset that flips good teams into ruthless, resilient units.

We start with the simplest signal that changes everything: show up as a rugby person first, a coach second. That posture earns trust fast, respects the jersey, and helps a leader amplify the team’s identity instead of importing a foreign system. From there, Brown’s hallmark emerges—give players simple pictures that free instinct and speed. Meetings get shorter, the field time gets longer, and the difficulty shifts to execution, not explanation. You can see it in how the Springboks back themselves, keep role clarity under stress, and turn belief into points regardless of who’s on the field.

We also dig into the fork every coach faces: recruit ruthlessly or coach relentlessly. Brown chooses growth. Develop the players you have, invest in their improvement, and build loyalty that runs both ways. The 2015 Highlanders become a proof point—written off on paper, they became champions by mastering clear frameworks and chasing precision at speed. For leaders beyond rugby, the takeaways hold: learn the local strengths, simplify the plan until it’s teachable at pace, and put the hard work into reps. When clarity meets commitment, performance compounds.

If you value culture as a competitive advantage and want a sharper playbook for execution, this one’s for you. Listen, share with a leader who cares about people and performance, and tell us what you’d simplify first. Subscribe for more coaching culture reflections, and leave a quick review to help others find the show.

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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

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If culture is just words on a wall, it won’t survive a 30‑game season. We sat down with Northampton Saints Director of Rugby Phil Dowson to unpack how a top Premiership club actually lives its values: clear behaviors, blunt but caring feedback, and a sense of humor that makes hard work sustainable. From academy integration to senior leadership, from recruitment to mindset, Phil shares the frameworks and small rituals that keep Saints connected and competitive.

We trace Phil’s pathway from player to DOR and why long-standing relationships can be a strength—so long as you keep the door open to new voices. You’ll hear how Chris Boyd’s challenge to “let people in” helped the staff avoid the echo chamber, why one hard rule (be on time) sets the tone for respect, and how traditions like mini‑teams, staff relays, and playful competitions build bonds across starters and non‑starters. Phil also lifts the lid on recruitment in a relentless English season: character, robustness, and the ability to adapt to life changes matter just as much as skill, especially for young players stepping into the spotlight.

Mindset sits at the heart of consistency. Phil explains why he brought in a sports psychologist to tune messages for a diverse squad where some chase Lions dreams and others chase their first start. He shares a painful lesson—a trusted player leaving after feeling unheard—and the practical system he built to prevent it: a visual board that prompts regular check‑ins with every player. We dig into the balance between media opportunities and on‑field focus, and the honest view that culture doesn’t have to look pretty to be effective; it has to fit the people and the mission.

If you care about leadership, team cohesion, and performance that lasts beyond the highlight reel, this conversation delivers lived tactics and fresh perspective. Listen, share it with a coach or teammate, and if it resonates, subscribe and leave a review so we can keep the ideas flowing.

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Coaches love big ideas until pressure hits and the ideas melt. Today we share our drafted chapter on Eddie Jones and pull out the hard, usable lessons that survive heat: culture as behavior, observation as a craft, and high standards delivered without resentment. After nearly 50 interviews with elite rugby minds, Eddie’s lens still cuts the clearest path from theory to team habits you can see and measure.

We start by redefining culture as what people correct in each other when it’s awkward. From Leicester’s “we don’t do it like that here” to Springbok players pushing back on language, Eddie reads non‑negotiables as the true map of a group’s values. He shows why diagnosing the room beats importing templates, and how a team’s game model should mirror its social DNA—contain and strike for England, speed and relentless work for Japan. That coherence turns slogans into self‑policing standards.

Then we go deep on “walk the floor.” Eddie treats observation like a superpower: who stands with whom, who lingers for extras, who drifts to leadership without a title. Small social cues—pre‑meeting chatter, post‑training extras—become live metrics for belonging. The goal is player ownership, where leaders gather units for work unprompted and the coach nudges rather than drives. To test it, try the teabag test: add pressure and see if conversations hold, habits stick, and the group stays connected.

Finally, we break down coaching without resentment. Keep the bar high; change the delivery so people can hear it. Eddie’s switch from blunt critique to data‑led self‑review shows how standards and dignity can coexist. He also normalizes doubt and builds a “second set of eyes” ritual to turn emotion into decisions. You’ll leave with simple actions: diagnose before you design, name your identity in one sentence, map cultural leaders, track the tiny tells, and tailor your corrections so they land clean.

If this episode helped sharpen your coaching, follow the show, share it with a coach who needs a nudge, and leave a quick review so more people can find it.

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What if the best culture in your team is hiding in plain sight—in the way players clean a table, put plates away, or stick around for a coffee that really means connection? We sit down with Nathan Gray—Wallaby, defense specialist, and now director of rugby—to map the behaviors that make standards visible and repeatable under pressure.

Nathan pulls back the curtain on selection and reveals the trait he hunts that tape often misses: intent. He explains why toughness is both physical and mental, and how to coach it without crossing into chaos. We dive deep into defense culture, separating system errors from individual misses, and explore how clarity turns aggression into smart decision-making. His mantra—think clearly, act aggressively—comes to life through drills that pair collisions with immediate second actions, training the red head to blue head switch that wins big moments and avoids cheap penalties.

We also talk about the coaching journey: moving between micro and macro lenses, writing down the big picture to remove emotion, and leaning on assistants who live in the details. Nathan shares the story behind the Safe D Tracker, the simple tool that makes tracking lines visible so players arrive safe, tackle better, and build confidence. From rewarding the low tackler who creates turnovers to reframing roles without damaging trust, this conversation is packed with practical coaching cues, culture signals, and performance insights. Along the way, we champion growth outside rugby—study, family, other sports—as a secret edge that makes better players and better people.

If you value culture you can see, defense that players love, and coaching that treats the person as well as the player, you’ll find plenty to use this week. Subscribe, share with a coach who cares about clarity, and leave a review with your favorite takeaway so we can keep raising the standard together.

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If you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. Ben

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