The Cogent Marketer

The Cogent Marketer looks beyond technology and marketing to review bad marketing practices, and the reasons for them. Organizations have different stakeholders with needs, contracts, and incentives that are at odds with the Customer Focused organization.

We welcome Alan Kittle, SVP Creative and Strategy. He shares the challenges and success stories of engaging customers in their journey while understanding the limits and approaches to data privacy for today’s marketers.

The Cogent Marketer welcomes Jim Carey, Adjunct Professor at Northwestern’s IMC program. Jim is a marketing veteran with almost 4 decades of experience helping brands leverage data to succeed in the marketplace. Jim shares how AI and Machine Learning are impacting marketing and analytics. The historical perspective and context make this a must-listen!

This episode is rich in content. The Cogent Marketer invites industry expert Andie Kulach to share her expertise in the art of data and the science of communications through personalization. Brands must be focused on connecting with customers across platforms and channels, and this brings the idea of Customer Intimacy to reality.

In this episode, The Cogent Marketer reviews what Machine Learning is, how it started, and how marketers are using Machine Learning today. This is a must-listen for marketers driving customer strategies or executives looking to educate themselves on Machine Learning.

The Cogent Marketer has a content-packed discussion with Neil Culbertson. Neil is the Founder of Growth Partners, a marketing consultancy for the restaurant and food services industry, as well as the former CMO of Red Robin. His experience includes QSR, Fast Casual, Casual, and CPG. He shares his perspective on the challenges and opportunities in the industry, the importance of technology, and specifically on the importance of knowing your customers to drive your brand.

[Scott Berns, Director of Marketing Operations - Business Markets](https://www.linkedin.com/in/scott-berns-96b52a6/), shares what has made CenturyLink B2B marketing successful. With so many technologies, platforms, and data sources available, B2B marketers must be smart about how to build and manage the capabilities for analytics, cross-channel marketing, and sales success. You will also hear how to work within a large organization to drive results.

In this episode, we flip the table and interview The Cogent Marketer himself on how restaurants are using big data they already have to diagnose not just IF traffic is changing, but by whom. This can help you decide if you should increase social media, mass advertising, and customer marketing.

In this episode, The Cogent Marketer gains insights from Joel Schiltz, SVP for Technology and Analytics.

Joel identifies the types of analytics that every organization needs to understand who their customers are, and how to build relationships.

Join this weeks Cogent Marketer Pat Riley as he speaks with industry expert Craig Bettmann on Data and the Tolling Industry!