The Cogent Marketer

This week, the Cogent Marketer discusses three key issues for marketers to understand with respect to consumer data in their business.

The Cogent Marketer discuses "CUSTOMER INTIMACY AND VALUE". The relationships you have with customers should be based on interactions you have with regard to brand, offers, channels. Evaluating and using customer data to build your relationships.

The Cogent Marketer talks about the use of technology in marketing to grow your business. This episode discusses optimizing your marketing spending and personalizing your message. Start by understanding the functions that you are trying to accomplish and then focus on the tools that will maximize your investment.

The Cogent Marketer discusses some real life learning's with respect to the integration of technology and personalization. He also identifies what companies are struggling with including marketing messaging.

The Cogent Marketer answers the question "What is return on your marketing investment ? ". How do you measure and qualify your return? This is one your most important questions to answer to ensure your success!

The Cogent Marketer returns to discuss the different channels of customer prospecting, focusing on email.