The Cogent Marketer

Join this weeks Cogent Marketer Pat Riley as he speaks with industry expert Craig Bettmann on Data and the Tolling Industry!

In today's episode, The Cogent Marketer discusses the recent privacy legislation out of California, focusing on two articles that outline what this law means for marketers.

Pat Riley joins Brad Rukstales to discuss Customer Intimacy and what that means for marketers today. Interested in how you build customer intimacy and what that process looks like? We've got the answers!

In this latest podcast, The Cogent Marketer challenges conventional wisdom around the impact of data-driven email communications. Email, often thought of as an inexpensive channel to use for promotions, is being under-leveraged by almost every marketer today. There is so much more to be gained by the use of predictive analytics in email.

Cogensia President & CEO, Brad Rukstales, has worked with many executives on budget optimization, marketing attribution, and test designs. Over the years, he has discovered three mindsets that are critical to optimizing your marketing budget. This podcast will go over these mindsets in-depth.

Marketers have the tough job of not only trying to understand how their campaigns are impacting customer action, but how to accurately measure campaign success. Linking marketing activity to a consumer purchase can be challenging; this podcast will discuss tips to set the best marketing metrics.

The Cogent Marketer expands on last week’s topic of understanding your list, to define different targeting methods available in email prospecting.

Understanding which type of email prospecting list is right for your business is critically important in the success of your marketing campaign. Join the Cogent Marketer in understanding and differentiating email marketing lists.

Our podcast features Cogensia's CEO Brad Rukstales, focusing on the challenges of understanding your customer and sharing advice, success stories, and comments on the latest in marketing processes, predictive modeling and segmentation. An industry veteran with over 22 years of experience in database marketing consulting, his client experience is deep and includes Morton's The Steakhouse, Research in Motion, Ford Motor Company, Goodyear, JCPenney, Qwest Communications, Sears, Roebuck & Co., and US Bancorp, among others.

This week’s podcast focuses on customer intimacy, which is really about putting the customer at the center of your organization. The more you know about your customer, the more specific your conversation with them can become. By evaluating your different types of customers, we can create an infrastructure to uncover the potential they represent.