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In order to remain successful, organizations need to grow and change to meet consumer’s needs. But we also know that many of the most successful organizations such as Zappos, Google, and Disney have incredibly strong cultures. There’s the rub, my friends.
Culture tends to be stable, predictable, prescriptive…It is designed that way in order to effectively speak to new employees, seasoned employees, and senior managers all the same.
So we hear the importance of establishing a strong culture, again something that tends to be fairly fixed, but in the same breath talk about the need to adapt, to flex, to evolve.
Yes, a paradox my friends…how do we grow to meet consumer and market demands all while maintaining our north star, our culture?
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