SchoolCEO: K-12 Marketing + Communications

The Complete Guide to School Marketing: How to Communicate in a Crisis


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It’s time to address the elephant in the room: crisis communications. Crises are unavoidable. As a district comms professional, your role is pivotal to saving your reputation when a crisis lands on your doorstep.

In this episode, we’ll show you how to prepare for a crisis, what to do to maintain trust in the midst of a crisis, and how to recover after a crisis. 

After all, a crisis is also a unique opportunity to come to the aid of your school leaders and your community when they need it most. 

Featured in this episode are Dr. Erika H. James, Dr. Robert Hunt, Amy Edmondson and Sir Cary Cooper. 

Dr. Erika H. James is co-author of the book The Prepared Leader: Emerge from Any Crisis More Resilient Than Before.

Listen to Dr. Robert Hunt on Season 2 of the SchoolCEO podcast.

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at [email protected].

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

 

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SchoolCEO: K-12 Marketing + CommunicationsBy SchoolCEO by Apptegy

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