Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.

This episode will explore the customer journey to help boost student enrollment.

These phases are Awareness, Interest, Decision, Retention, and Advocacy. Each phase requires different marketing strategies and each one is important to success.

Featured in this episode are Stephen Houraghan, Alycia Burns, Danny Meyer and Jonah Berger.

Danny Meyer is the author of Setting the Table: The Transforming Power of Hospitality in Business. 

Jonah Berger’s most recent book is 

Magic Words: What to Say to Get Your Way

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