Experiential marketing started with flash mobs and has since become the cutting edge of advertising. Live branded events that are interactive, multi-sensory and emotionally resonant have a much greater pull on audiences than other forms of marketing. That’s why it’s so important K-12 leaders think about how they can adapt experiential marketing tactics for their own use.

In this episode, we’ll share what experiential marketing is exactly, why it’s so effective, and ways schools can use it to improve their brands. 

Featured in this episode are Layne Braunstein, William D. Parker, Zhecho Dobrev and Sherese Nix. 

Max Lenderman is the author of Experience the Message: How Experiential Marketing is Changing the Brand World. 

Listen to William D. Parker’s podcast, Principal Matters on Apple Podcasts. 

Zhecho Dobrev is the author of The Big Miss: How Organizations Overlook the Value of Emotions. 

Visit SchoolCEO’s website for more information about our research 

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