During this episode I had the pleasure of speaking with Dr. Susan Reid. Susan is a retired-ish tenured professor of Marketing and Entrepreneurship from the Williams School of Business, Bishop’s University. Her research, speaking engagements, teaching and community service interests lie at the intersection of marketing strategy, innovation, and user design, with an in-depth focus on the topic of vision, particularly for the empowerment of older adults and entrepreneurs.

During our chat Susan and I discussed the various aspects of retirement and vision. You will learn the difference between push & pull factors in decision making, how to move towards your vision & how to avoid betting on losses and instead focus on gains. 

There is so much in this episode and I learned a lot as always. Enjoy!

During this episode I discuss a recent personal story regarding skin cancer screening. 

Fibular fractures are often overlooked as ankle sprains. 

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People can go days, or even weeks walking around on these fractures as the fibula only controls 1/8-1/10th of your body weight. 

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During this episode we talk about this injury, outline a few clinical things I’ve learned and tell some stories along the way. 

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Have you broken your fibula?

In today’s episode, I discuss a new paper by Tom Michaud on some updated thoughts and research regarding tendon pain. 

From exercises and load selection, to time frames and tempo, there is some great new ideas in this in this episode. Whether you suffer from tendon pain yourself or are a clinician helping others, there something for everyone in this episode. Enjoy ! 

A note regarding part of the episode: I mention performing isometrics in a lengthening position vs. Neutral. I failed to mention its importance in the research. In Michaud’s paper he cites the following, “research by Kubo and others confirm that prolonged isometric contractions, especially when performed with the tendon in a lengthened position, can improve tendon compliance by as much as 50%.” Simply put, isometrics at length help produces tendon stiffness, reduce pain and improve fluid dynamics. 

**Episode Resources **

Michaud, T. Exercise Interventions for the management of tendinopahty: An overview. JCC.2025;8(1):39-49.

On today’s episode I had the pleasure of chatting with Dr. Katie Mitchell. Katie is an Athletic Therapist, Physiotherapist & Post-doctorate fellow at the University of Toronto. She is also the lead therapist for the Canadian Women’s Para Ice Hockey team. 

During this conversation we discussed various topics surrounding concussion. From how concussions progress, to limitations of research, as well as the topic of dual tasking, a focus of her research. 

We also discussed Katie’s career in Para sport and some of the unique challenges when considering concussions in this population. 

Along the way Katie provides great insight and advice, into the navigating career decisions when you may feel stuck.

Glute pain can be a real pain in the butt (eh oh!) 

\During this episode I cover aspects of local and referred pain into the buttock. I outline treatment and exercise strategies I’ve found to be value along with things I’ve found to not work in my practice. There’s a lot we discuss in the episode. Enjoy!

There are about 700 000 total knee replacements in the United States annually. Canada perform over 115 000 total knee replacements a year.

During this episode I discuss total knee replacement surgery.From pre-surgery to late stage recovery I share tips and tricks I’ve learned over the years in practice. 

What helped you with your post-surgical I you’ve had a total knee replacement? Comment below. 

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On this episode I had the pleasure of speaking with Emilie Mckay. Emily is a Massage Therapist, educator, business coach as well as the clinical director of Relax Massage Group.  

After over a decade in the industry Emilie moved into clinic management. She now oversees the operations of 7 clinics, with over 60 Massage Therapists. 

There is so much value in this episode for people who are at the start of their career, thinking about advancing their career, changing it, or for those who are even considering retirement. Emilie offers several amazing pieces of advice around building a fruitful network, marketing a brand, and things to think about when considering a career change. 

As always I learned some great pieces of advice from this conversation and hope you do too!

As I continue to try and learn more about this sensitive topic, I thought I would do an update episode on two recent papers I’ve read. 

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The statistics around intimate partner continue to be staggering. Continually emergent topics continue to be victim safety, access to care and under reporting of incidents and symptoms.

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**Episode Resource**

www.womenatthecentre.com/initiatives/ipv-tbi/

www.abitoolkit.ca

www.sheltersafe.ca

www.menandfamilies.org

Merkley TL, Lindsey HM, Dennis EL et al. Important Considerations for Research on Intimate Partner Violence‑Related Brain Injury from the ENIGMA Consortium IPV

Working Group. Journal of Family Violence. 2024. https://doi.org/10.1007/s10896-024-00775-z.

Esopenko C, Meyer J, Wilde EA et al. A global collaboration to study intimate partner violence-related head trauma: The ENIGMA consortium IPV working group, Brain Imaging Rehav. 2021(2):475-503. doi: 10.1007/s11682-020-00417-0.

Esopenko C, Jain D, Ashikari SP et al. Intimate Partner Violence-Related Brain Injury: Unmasking and Addressing the Gaps. J Neurotrauma. 2024;41(19-20):2219-2237. doi: 10.1089/neu.2023.0543. 

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🎙Episode link in bio.👆EPISODE #169 DEVELOPING YOUR NICHE MARKET 👆

One of the most common questions I get is, “How do I develop a niche market in my business?”.

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During this episode I decided to answer this questions with some thoughts and perspectives. I also outline what has worked (and not worked) for me over the years. 

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What niche market would you like to serve in your business? Comment below.

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#RMT #RMTmarketing #therapybusiness #nicheRMT #nichemarketing