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“Just message people who watch your stories.”
I've gotten this business advice before, and it always felt forced and icky.
In this Q+A episode Gillian shares her philosophy on DM outreach, creating connections, and thinking about creating conversations in a different way.
In this episode, Gillian covers:
Free non-macro coaching tips:
https://bitesize.ck.page/coach
Build better communication skills (free guide): https://bitesize.ck.page/4a43f6f9a2
Join my broadcast channel for my weekly Q+A: https://www.instagram.com/bitesizenutri
In this episode, I’m talking about how to support clients authentically without slipping into the therapist role, trauma-dumping, or feeling like you need to “fix it.”
You’ll hear:
Why clients bringing “life stuff” into nutrition coaching is a good thing (and how you can prepare for it)
How a strong coach-client relationship impacts engagement, retention, and outcomes
What to do with your own emotions so you’re not carrying your clients’ stress at night
How to resist the “righting reflex” (aka the urge to give advice) and facilitate values-aligned action instead
When and how to set (or reset) boundaries and scope of practice, including how to bring up therapy support in a way that builds trust
If you’ve been feeling unsure about what to say when clients are overwhelmed by the news cycle, politics, human rights issues, or personal crises… this one will help you show up with more steadiness and skill.
Follow me on Instagram (and join my broadcast channel for weekly Q+As): https://www.instagram.com/bitesizenutri
I’m recording from a contact nap, reflecting on what makes a coaching business last (I'm in my 10th year!)
After a decade in business, I’ve learned that burnout doesn’t usually come from coaching itself. It comes from building a business that doesn’t align with who you are...
doing things you hate because someone told you that’s the “right” way to grow or scale.
In this episode, I break down the three things that have allowed me to stay in coaching for a decade, and how you can use them to build a business that’s sustainable, values-aligned, and enjoyable to run.
In this episode:
Why most coaches burn out (and why it’s not because they’re bad at coaching)
The danger of building a business around “shoulds”
Why scaling doesn’t have to mean giving up 1:1 coaching
The role boundaries play in client results and coach longevity
How structure actually creates freedom (not rigidity)
Why doing the parts of coaching you love is essential for long-term success
I also share how the Confident Coaching Pathway helps coaches build a repeatable, non-macro-reliant coaching structure that supports both client results and business longevity.
Confident Coaching Pathway Interest List:
https://bitesize.kit.com/pathwaywaitlist
Connect with me on Instagram: https://www.instagram.com/bitesizenutri
A full, practical walkthrough of The Confident Coaching Pathway—my 12-week hybrid mentorship that helps nutrition coaches build (or rebuild) a repeatable, client-centered 1:1 program.
We cover:
Learn more about the Confident Coaching Pathway:
👉 Join the CCP interest list:
https://bitesize.kit.com/ccpapril
Freebies to learn more about non-macro focused coaching:
Motivational Interviewing Fundamentals: https://bitesize.ck.page/4a43f6f9a2
Mindful Eating Skills Audit: https://bitesize.ck.page/audit
Connect with me or ask a question: www.instagram.com/bitesizenutri
Struggling to decide if you need a mentor or a business coach? Today we get clear on timing, what great mentorship looks like, and what to avoid. You’ll walk away knowing exactly what you need next in your coaching development.
We cover
what you absolutely need to look for if you want a successful mentorship experience
red flags that a 'mentor' or coach is not going to be a good fit for you
Links
Confident Coaching Pathway interest list — https://bitesize.kit.com/pathwaywaitlist
Macro tracking is one of the most popular ways coaches help their clients change how they eat, but often tracking comes with problems- obsessing over numbers, fixating on the scale, or inconsistent eating behavior.
If you’ve ever wondered whether it’s possible to use macros without contributing to food obsession or disordered eating, this episode is for you.
I’m breaking down what it actually looks like to coach macros responsibly - and when it’s better to leave them out completely.
You’ll learn:
What red flags to screen for before introducing tracking
Why long-term tracking can backfire (and what to do instead)
why eating skills need to be paired with macros
Links:
Confident Coaching Pathway Interest List: https://bitesize.kit.com/pathwaywaitlist
Free coaching program audit: https://bitesize.kit.com/auditgpt
Coaches' email list (free non macro focused coaching tips): https://bitesize.ck.page/coach
Connect with me on Instagram: www.instagram.com/bitesizenutri
Feeling stuck with a “difficult” client? In this episode I unpack what I call the Four Horsemen of Coaching Roadblocks—Ambivalence, Resistance, Discord, and Disengagement—and give you practical language to identify and work through each one.
You’ll learn how to use reflective listening, spot change talk, align asks to the Stage of Change, and address discord directly (without burning the relationship).
You’ll learn
How to spot the real issue behind “uncoachable”
how to reduce resistance before it even begins
why it's so important to know where your client is on the stages of change
how to address discord directly but with compassion
Links/Free Stuff:
Free MI Starter Guide: https://bitesize.ck.page/4a43f6f9a2
CCP 2026 Interest List: https://bitesize.kit.com/pathwaywaitlist
Confident Coaching Program Audit (GPT): https://bitesize.kit.com/auditgpt
If you're thinking of running a 7-day or 30-day challenge to bring in cash and new clients, I want you to pause and think about why you’re offering it — and whether it’s actually going to move your business forward.
In this episode, we’ll talk about:
Why “quick cash” challenges rarely create lasting results (for you or your clients)
The real purpose of a challenge (this is IMPORTANT)
What makes challenge outcomes realistic (and ethical)
How to connect your challenge directly to your paid offer
Why simplicity is what actually drives client follow-through
If you’ve ever poured your energy into a challenge that didn’t lead to coaching sign-ups, this episode will help you rethink your strategy so you can create challenges that actually convert.
🎧 Listen now to learn how to design a challenge that actually works
Links mentioned:
https://bitesize.kit.com/pathwaywaitlist
https://bitesize.ck.page/coach
Great nutrition coaches know that coaching is so much less about energy pathways and grams of protein than our certs made us believe... it's about how well you can communicate with the people you support.
In today’s episode, I’m breaking down the single most powerful communication skill every coach should use daily: reflective listening.
In this episode:
Why reflective listening is the foundation of trust, retention, and results
How to listen beneath what your clients are saying
Common mistakes that make you sound like you’re listening… when you’re not
Simple ways to start using this skill in your next client call or DM
🎁 free Motivational Interviewing Starter Guide — your first step to mastering reflective listening and spotting change talk:
👉https://bitesize.ck.page/4a43f6f9a2
Today’s episode gives you a straightforward, ethical checklist you can use to guide your process bringing on new coaching clients.... without over-relying on macro plans or 30 page onboarding PDFs.
You'll hear:
https://bitesize.kit.com/pathwaywaitlist
Custom GPT: Self-audit your coaching program
• Motivational Interviewing Communication Guide (free): https://bitesize.ck.page/4a43f6f9a2
Connect with me on Instagram: www.instagram.com/bitesizenutri
From the publisher's feed