In this episode of Everything is Logistics, Blythe speaks with Jake Hoffman, CTO of Gnosis Freight, about container visibility and execution in global supply chains.

He explains how Gnosis provides a "container operating system" that connects disparate data sources to give shippers real-time visibility and enable automated execution.

Jake also discusses overcoming imposter syndrome when tackling unsolved supply chain data challenges, the importance of managing supply chain exceptions, and how Gnosis approaches data standardization across ocean carriers, terminals, and customers.

LINKS:

• Jake's LinkedIn
• Gnosis Freight's Website

QUOTES:

"If there was standardization in the industry that everybody adheres to that would be easier. And I think there are efforts being made by the Digital Container Shipping Association to work with the ocean carriers themselves. If we get all the ocean carriers to follow this data model and their API's and their data exchange that they're participating in, that it makes it easier for both individual shippers, software companies like us, freight forwarders, and so on to digest that data and do things with it." - Jake Hoffman

"Visibility helps you understand what's happening and execution helps you actually do something about that."

"We have a ubiquitous data model for everything. Every container that flows from Shanghai to Los Angeles is on these big vessels. And we know the route that it's taking and the stops that the vessel is making along the way. So we can make predictions for say 80% of it. And then the last 20% is at the customer level." - Jake Hoffman


WATCH THE FULL EPISODE HERE

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