Jeff Coyle is the Chief Strategy Officer and Co-Founder of MarketMuse, an AI platform that streamlines content research, planning and crafting. He joins Brett for a discussion about estimating the return on investment of content programs. Jeff places a strong emphasis on hit and success rates, avoiding shortcuts, and content repurposing.

0:00 Intro
1:03 Jeff’s background
6:20 Fearful marketers
10:20 Football analogy
12:06 ROI and CAC
18:45 Securing investments
21:50 Repurposing content
25:00 Things to avoid
28:30 Advice to marketers
31:56 Get in touch
34:18 Outro

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Jonathan and Brett have been open about how the economy affected them in Q3. They experienced a remarkable turnaround in Q4, nevertheless, and just celebrated their most exciting milestone to date: 10,000 users! Now, a brand-new fiscal year begins. There will be more obstacles in their future, but they plan to keep focusing on the fundamentals.

0:00 Introduction
1:18 Conversation with JG
3:55 Turnaround after Q3
8:55 Focus on fundamentals
10:45 Intention with audiences
13:52 Milestones
17:30 Momentum
21:20 Outro

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Brett talks with Mariya Delano about the value of reaching fewer people with better content. Mariya is the Founder and Operator of Kalyna Marketing, which she started to make B2B tech marketing less terrible. She and her team of freelance writers are dedicated to producing high-quality, captivating material that actually drives business. She says that dull and unoriginal content is an expense that companies cannot afford.

0:00 Intro
0:49 Conversation with Maria
7:00 The problem with ads and casting big nets
11:40 Chat GPT
17:06 Quality over quantity ROI
21:48 Repurposing content
24:10 Advice to marketers
27:55 Outro

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Brett explains that there are three elements to building a “culture of content”— excellent communication, consistency, and context. Companies need to quickly get on the same page with strong internal marketing. Customers truly value brand over product and an example of great branding is Liquid Death water.

0:00 Intro
2:15 Internal marketing
5:06 Liquid Death water
9:35 Hubspot
14:50 Roadmap event
16:15 Internal marketing

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How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that’s been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.

0:00 Intro
0:50 Conversation with Margarita
1:50 SEM rush
2:56 Ultimate 2023 Guide to Content Distribution
5:08 Delegating
7:33 Influencers and integrated campaigns
15:40 State of content marketing
20:30 Cross functional collaboration
23:20 Final advice
26:27 Outro

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The Ultimate 2023 Guide to Content Distribution (+Examples)

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Q3 was a particularly lean time for many companies, forcing executives to question the value of different teams and budgets. Thankfully, The Juice is already seeing things turn around in their final quarter. Today, Brett and Jonathan discuss the rising discussion around the ROI (return on investment) of marketing and content marketing.

0:00 Introduction
1:08 Conversation with JG
4:20 Seeing the light after Q3
6:68 Mounting pressure on marketers
9:05 Justifying value
13:36 Measuring impact of content
18:10 Forget your Buyer Personas
21:16 Outro

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Did you know that zero and first party data is your greatest advantage in marketing? Don’t believe us? Keep listening to Michal Leszczynski who is the Head of Content Marketing at GetResponse, a powerful email marketing tool. For good reason, there has been a pushback on third party data. Micheal defines zero and first party data and shares his best practices for email marketing. 

0:00 Intro
 1:14 Conversation with Michal
 3:29 Shift from third party data
 9:05 Privacy concerns
 10:50 User personalization
 12:15 Defining zero and first party data 16:00 Marketer mindset
 21:11 Segmented lists of users
 27:00 Incentives for data
 30:00 Tips to get started
 34:06 Outro

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As marketers at a startup, you need to be intentional about your audience and simplify your messaging and positioning as much as possible. As Jonathan says, “you can’t be everything to everybody.” The Juice has had to reevaluate their audience and messaging a few times, because there are two sides to the business. There are brands who use The Juice to post their content and sell their product and there are members/users who use The Juice to learn and further their career.

0:00 Intro
1:23 Conversation with JG
4:15 Two audiences
8:00 Finding direction
9:50 Explaining to investors
12:05 User experience
20:00 CRM
24:39 SKO event
26:28 Outro

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Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.

0:00 Intro
1:01 Conversation with Thomas
2:14 Tinder Dates talk
5:20 Storyblok
7:55 Messaging
12:05 Thomas’ background
16:25 Scaling a team of 3 to 30
24:40 Self-service model
31:26 Company culture
41:40 Tips and advice
44:13 Outro

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Welcome to Season 3 of Modern Day Marketer! Brett wishes everyone a happy new year and reflects on the evolution of this podcast. Exactly two years ago, Brett was hired and hit the ground floor running with this show. He’s had hundreds of honest and real conversations with marketers about what’s wrong and needs to be fixed in B2B marketing. On Friday, The Juice is launching the first Modern Day Marketer Newsletter.

0:00 Intro
2:53 Evolution of the show
6:10 Hit the ground floor
8:00 Storytelling
10:00 Finding guests
13:40 Changing the title
16:20 Modern Day Marketer Newsletter

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