The Content Queen Podcast

The Content Queen Podcast

By Mariah MacInnesBusinessMarketing
Download on the App Store

The Content Queen Podcast episodes

  • 137: How a book can change your marketing strategy | Lin Eleoff

    You know what they say... 

    We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways. 

    Within the podcast episode with Lin Eleoff (Author and Coach), you will learn just how a book can help with your marketing strategy for your business (and how you can use this book to create content online). 

    If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @lineleoff. 


    KEY EPISODE TAKEAWAYS 👇

    • How a book can change your marketing strategy 
    • How to create a years worth of content from your book
    • How to get started on your book 
    • Why you should think about a book for your business 

    • SHOW RESOURCES 👇

      CHECK out Lin's Website - https://lineleoff.com 

      JOIN my DIY Content Marketing Club for $1 - https://sales.contentqueenmariah.com/the-content-queen-membership 

      CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

      Find out more about how to WORK WITH US - www.contentqueenmariah.com

      Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


      ABOUT THE GUEST

      "Lin Eleoff is a "book to business coach," who teaches service based business owners how to write a tiny book that becomes a badass business. She believes that "when a woman owns a business, she owns her life." She is the author of several books, the latest is called BOOK to (BADASS) BUSINESS, How to Turn Readers Into Paying Clients and she's here show us a whole new side to marketing and sales (without the icky and sales-y aftertaste).


      If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

      Other than that, enjoy - chat next week 💕

      49 min
    • 136: 9 Tips for the BUSINESS OWNER turned CONTENT CREATOR

      You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas! Guess what? You are a content creator now. But don't worry! 

      We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business (and your ideal audience). 

      If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


      KEY EPISODE TAKEAWAYS 👇

      • The 9 steps to help you navigate content creation 
      • Exercises to help brainstorm ideas
      • Why you should create original content ideas
      • What is next for business owners creating content

      • SHOW RESOURCES 👇

        JOIN my DIY Content Marketing Club for $1!! - https://sales.contentqueenmariah.com/the-content-queen-membership

        FIND out what channel is right for you - https://sales.contentqueenmariah.com/content-quiz

        FOLLOW us on TikTok - https://www.tiktok.com/@mariahcontentqueen 

        CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

        Find out more about how to WORK WITH US - www.contentqueenmariah.com

        Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


        If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

        Other than that, enjoy - chat next week 💕

        25 min
      • 135 - The 4 Content MYTHS you must know | Chanelle Le Roux

        You only have to scroll Instagram to find 1000 pieces of advice on content marketing. 

        A lot of it can be misleading and confusing. Maybe even overwhelming! 

        We are here to tell you, it is a long game. There is no quick fixes or hacks to get you overnight success. But content marketing is important. It is how you are seen and how you build trust and connection with your audience! 

        Content Marketing owner Chanelle Le Roux is here to BUST some content marketing myths and give you the sustainable tips you need for growing your business online. 

        If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ninkicontentmarketing.


        KEY EPISODE TAKEAWAYS 👇

        • The 4 myths about content marketing
        • The 5 best tips for content marketing for small business 
        • Why content marketing is so important 
        • What are the next steps 

        • SHOW RESOURCES 👇

          CHECK out Chanelle + Ninki's Website - https://ninkicontentmarketing.com/ 

          FOLLOW NINKI on INSTAGRAM - https://www.instagram.com/ninkicontentmarketing/

          FOLLOW Chanelle on LINKEDIN - https://www.linkedin.com/in/chanelle-le-roux-50967a31/

          BE part of our FREE MEASUREMENT WORKSHOP - http://sales.contentqueenmariah.com/measurement-queen

          CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

          Find out more about how to WORK WITH US - www.contentqueenmariah.com

          Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


          ABOUT THE GUEST

          Chanelle Le Roux is the owner of NINKI, a content marketing agency based in Adelaide, Australia. With an impressive background working with big brands around the world, she now runs her own agency which specialises in content marketing, strategy and training.


          If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!


          Other than that, enjoy - chat next week 💕

          46 min
        • 134: How to create your own original content with EASE

          Business owners turned content creators... it can be tricky. We look at what others are doing. We try to create ideas on social media, in our blogs and on our podcasts that are unique but not too foreign. We don't have to complicate things, right? 

          It is a balance. A blend between being original and unique AND not too outside the box that people don't 100% know what you are talking about! Well, this episode is here to give you some ideas on how you can create some original content WITHOUT it taking all the time in the world to create! 

          If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


          KEY EPISODE TAKEAWAYS 👇

          • How to create your own original content ideas 
          • Exercises to help brainstorm ideas 
          • Why you should create original content ideas 
          • What is next for business owners creating content

          • SHOW RESOURCES 👇

            JOIN my Become a Measurement Queen Workshop - https://sales.contentqueenmariah.com/measurement-queen

            FIND out what channel is right for you - https://sales.contentqueenmariah.com/content-quiz

            CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

            Find out more about how to WORK WITH US - www.contentqueenmariah.com

            Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


            If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

            Other than that, enjoy - chat next week 💕

            26 min
          • 133: Are you using Bro-marketing tactics? | Rachel Kurzyp

            Bro-Marketing. When I first heard this, I thought it meant "boys club". I wasn't completely wrong. Bro-Marketing is a group of marketing tactics that we have all been taught to use to help "grow" our business. However, some can be seen as misleading and unethical. 

            Don't worry if you didn't know. We are here to explain more. Rachel is a marketing coach and guru here to take us through the ins and outs of Bro-Marketing and how to avoid it in the future. 

            If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @rachel_kurzyp.


            KEY EPISODE TAKEAWAYS 👇

            • What is Bro-Marketing? 
            • How to avoid Bro-Marketing
            • How to engage in ethical marketing
            • How to identify "good" and "bad" marketing practices

            • SHOW RESOURCES 👇

              CHECK out Rachel's Website - https://rachelkurzyp.com.au/

              FOLLOW RACHEL on INSTAGRAM - https://www.instagram.com/rachel_kurzyp/

              CHECK out Rachel's Podcast - https://rachelkurzyp.com.au/the-rachel-kurzyp-show/ 

              BE part of our FREE MEASUREMENT WORKSHOP - http://sales.contentqueenmariah.com/measurement-queen 

              CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

              Find out more about how to WORK WITH US - www.contentqueenmariah.com

              Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


              ABOUT THE GUEST

              Rachel Kurzyp is a marketing coach, copywriter, speaker and teacher. She supports multi-passionate business owners to build an aligned, ethical and profitable business without having to choose between their passions, compromise their values, and use unethical marketing tactics. Rachel has helped over 3,000 people gain financial freedom in their businesses, enabling them to make a positive contribution to the world.


              If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

              Other than that, enjoy - chat next week 💕

              54 min
            • 132: What do I do if I don't feel like showing up on social media?

              Have you ever had a week where you couldn't think of anything WORSE than showing your face on social media? 

              It happens. You are not alone. Instead of forcing it, let's work through things you CAN do instead. How you can set up your business to not just rely on using social media content to make it work. 

              If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


              KEY EPISODE TAKEAWAYS 👇

              • How to avoid social media burnout 
              • What to do when you don't feel like showing up on social media
              • How to create YOUR own strategy 
              • My experience with social media 

              • SHOW RESOURCES 👇

                JOIN my Become a Measurement Queen Workshop - https://sales.contentqueenmariah.com/measurement-queen

                FIND out what channel is right for you - https://sales.contentqueenmariah.com/content-quiz

                CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                Find out more about how to WORK WITH US - www.contentqueenmariah.com

                Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                Other than that, enjoy - chat next week 💕

                26 min
              • 131: I started my blog to start my business | Katie Van Wyngarden

                Here is a brilliant idea... START on a long-form content channel like blogging! 

                Not only does it help you be seen online, it allows you to create repurposed content on other channels, gives you access to a community of other creators and allows you creative control! 

                Katie from Kaybee Lives created her blog to help others with her knowledge and expertise and the end goal of creating a business off the back of it! Whether you have a business or not, creating content online is a powerful way to be SEEN and to start something new!  

                If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @kaybeelives.


                KEY EPISODE TAKEAWAYS 👇

                • The MAIN thing you need to think about before starting on any content channel 
                • The ins and outs of blogging 
                • The 4 things you need to know when starting a blog 
                • Inspiring journey from a content creator 

                • SHOW RESOURCES 👇

                  CHECK out Katie's Blog - www.kaybeelives.com 

                  FOLLOW KATIE on INSTAGRAM - https://www.instagram.com/kaybeelives/ 

                  CHECK OUT our blogging resources - https://www.contentqueenmariah.com/blog/category/Blogging 

                  TAKE our Content Channel QUIZ - https://sales.contentqueenmariah.com/content-quiz 

                  CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                  Find out more about how to WORK WITH US - www.contentqueenmariah.com

                  Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                  ABOUT THE GUEST

                  Katie has been a finance nerd her entire life and believes that having healthy finances impacts all areas of a persons life. She shares this believe by talking about finances, along with self-care, wellness, and simple meal planning to help millennials feel confident in their adulting.


                  If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                  Other than that, enjoy - chat next week 💕

                  53 min
                • 130: I was a blogger before I was Content Queen

                  Before I started Content Queen I started a blog. It was 2014 and I loved to travel. I loved to write. So I combined them together. Travel blogging (nothing new, but SO new to me). 

                  This blog became the starting point of my content creation journey. This is all I want to share with you in this week's podcast episode. I also want to share how you can create your own blog strategy or create content on a long-form content channel with some simple to follow steps. 

                  If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


                  KEY EPISODE TAKEAWAYS 👇

                  • My journey starting a travel blog 
                  • The lessons I learnt from blogging 
                  • How to create a blog strategy 
                  • How to start on a long form content channel 

                  • SHOW RESOURCES 👇

                    CHECK out the Content Queen Membership - https://sales.contentqueenmariah.com/the-content-queen-membership 

                    LEARN how to start your own blog - https://www.contentqueenmariah.com/blog/category/Blogging 

                    LEARN more about SEO - https://www.contentqueenmariah.com/blog/category/SEO

                    FIND out what channel is right for you - https://sales.contentqueenmariah.com/content-quiz

                    CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                    Find out more about how to WORK WITH US - www.contentqueenmariah.com

                    Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                    If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                    Other than that, enjoy - chat next week 💕

                    25 min
                  • 129: SELL your products and services through stories | Dexter Moscow

                    Storytelling and marketing is what I have spoken about A LOT in the last 23 weeks of the year. NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business.

                    I have called in an EXTREMELY experienced selling expert and storyteller, Dexter Moscow who shares with us formulas, tips and strategies around selling through storytelling! You don’t want to miss this one!

                    If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @dexter.moscow.


                    KEY EPISODE TAKEAWAYS 👇

                    • The three elements to storytelling to sell
                    • The 4 E’s of storytelling and selling
                    • How you can sell through your content
                    • How to use storytelling to sell to an online audience

                    • SHOW RESOURCES 👇

                      CHECK out Dexter on Instagram - https://www.instagram.com/dexter.moscow

                      CONNECT with Dexter on LinkedIn - https://www.linkedin.com/in/dextermoscow

                      DOWNLOAD our STORYTELLING FREEBIE - https://sales.contentqueenmariah.com/storytelling

                      CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                      Find out more about how to WORK WITH US - www.contentqueenmariah.com

                      Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                      ABOUT THE GUEST

                      Dexter Moscow has a considerable amount of practical selling experience that comes from his many years appearing in front of the camera on QVC The Shopping Channel selling £millions of products for major technology companies and other notable retailers.

                      In addition to his on screen appearances, for 16 years he worked behind the camera as their Chief Guest Trainer coaching and training guest presenters and celebrities to excel at the art of ‘selling on telly’. In effect selling to an invisible audience.

                      This experience of, how to create a compelling selling proposition, informs his approach to sales coaching and communication in the corporate arena.

                      The same processes and frameworks he used when coaching others how to sell on TV are the same when we are seeking to get our message across.

                      Dexter has written a book on the subject called Stand Up and Sell that enables those who follow these tried and tested processes to be more effective in their sales and presenting activities.


                      If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                      Other than that, enjoy - chat next week 💕

                      43 min
                    • 128: My favourite storytellers in the online space right NOW!

                      I am a bit of a storytelling nerd. I love to analyse how people share stories in their business and how they use stories to build connection and sell to their audience. 


                      From these people we can gain so much inspiration and insight. We can learn and we can create from this space. As I take you on this journey to tell more stories in your business, I encourage you to continue to learn from the content you consume! 


                      If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


                      KEY EPISODE TAKEAWAYS 👇

                      • Real examples of those who use storytelling in business 
                      • The exercises to help you tell more stories 
                      • How you can get started to tell stories 
                      • Why it is time to start on your story 

                      • SHOW RESOURCES 👇

                        CHECK out the FREE storytelling guide for YOUR business - https://sales.contentqueenmariah.com/storytelling 

                        CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                        Find out more about how to WORK WITH US - www.contentqueenmariah.com

                        Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah

                        If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!


                        Other than that, enjoy - chat next week 💕

                        31 min

                      About The Content Queen Podcast

                      From the publisher's feed

                      The Content Podcast - Content Marketing, marketing and business!

                      More shows like The Content Queen Podcast

                      Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

                      Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

                      190 Listeners

                      Mamamia Out Loud by Mamamia Podcasts

                      Mamamia Out Loud

                      546 Listeners

                      Shameless by Shameless Media

                      Shameless

                      862 Listeners

                      Eat Blog Talk by Megan Porta

                      Eat Blog Talk

                      185 Listeners

                      Creator Club | Social Media Marketing & Content Creation by Katie Steckly

                      Creator Club | Social Media Marketing & Content Creation

                      304 Listeners

                      The Jess Rowe Big Talk Show by A Crap Housewife Production

                      The Jess Rowe Big Talk Show

                      83 Listeners

                      The Koerner Office - Business Ideas and Deep Dives with Chris Koerner by Chris Koerner

                      The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

                      264 Listeners