The Content Queen Podcast

The Content Queen Podcast

By Mariah MacInnesBusinessMarketing
Download on the App Store

The Content Queen Podcast episodes

  • 147: The 3 must haves with Facebook Ads | Ashley Boston

    The wonderful world of Facebook Ads. Some say scary and overwhelming, we say - we got you! 

    Any paid advertising doesn't have to be as terrifying as you think for your small business. We can tell you once you have consistent content and have an offering that is working, Facebook Ads are a beautiful way to be seen by MORE people (who doesn't love that). 

    Whether you think it is in your plans NOW or in the future, this is a must listen to episode to help you strengthen your Facebook Ads! 

    If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleybostonhq.


    KEY EPISODE TAKEAWAYS 👇

    • What Facebook ads actually look like for business owners 
    • What you need to remember with Facebook Ads
    • The 3 must haves with Facebook Ads 
    • The next steps for your business 

    • SHOW RESOURCES 👇

      GET the Facebook Ads Checklist - https://www.ashleybostonhq.com/uoyxpqu3 

      CHECK out Ash's Website - https://www.ashleybostonhq.com

      FOLLOW Ash on INSTAGRAM - https://www.instagram.com/ashleybostonhq/ 

      CHECK out Copy AI - https://www.copy.ai 

      JOIN the DIY Content Marketing Club - https://sales.contentqueenmariah.com/the-content-queen-membership 

      CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

      Find out more about how to WORK WITH US - www.contentqueenmariah.com

      Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


      ABOUT THE GUEST

      Ashley Boston is a Best Selling Amazon Author of How to Use the Power of Social Media, a Facebook Ad & Digital Marketing strategist for the past 7 years. Ash has worked with product based business owners and course creators in helping them to get in front of their dream clients and scale their business to 6 & 7 figures using paid Facebook & Instagram Ads.

      Ash lives in Sydney with her husband and fur dog Bentley.


      If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

      Other than that, enjoy - chat next week 💕

      56 min
    • 146: The two things you must know about the online space

      We hear a lot and see a lot about marketing our business online.


      There can be a lot of overwhelm, conflicting opinions and often leaves business owners feeling stuck and unable to build on consistent marketing strategies.

      Within the opinions of Content Queen, there are TWO core things you must know about being in the online space. If you market with these TWO things in mind, there is no doubt whatever you will do, will work! No more overwhelm, no more inconsistency or feeling stuck!

      If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


      KEY EPISODE TAKEAWAYS 👇

      • The 2 things you must know about online space 
      • Mindset reshape around marketing and content creation 
      • Personal stories to help inspire you with marketing your business

      • SHOW RESOURCES 👇

        JOIN the DIY Content Marketing Club - https://sales.contentqueenmariah.com/the-content-queen-membership 

        TAKE the Content Channel Quiz - https://sales.contentqueenmariah.com/content-quiz 

        WANT your own content strategy? Let me help you - https://www.contentqueenmariah.com/content-marketing-strategy

        CHECK out the Storytelling Freebie - https://sales.contentqueenmariah.com/storytelling 

        CHECK out this podcast episode to help with content mindset - https://www.contentqueenmariah.com/podcast/146

        CHECK out Lizette's story -  https://www.contentqueenmariah.com/podcast/114

        CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

        Find out more about how to WORK WITH US - www.contentqueenmariah.com

        Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


        If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

        Other than that, enjoy - chat next week 💕

        24 min
      • 145: How to find your voice and share online | Sally Prosser

        We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership? 

        When we use our voice, we are able to express what we know. We are able to speak to our potential clients and create content that resonates. 

        Confidence in your voice just might be holding you back from creating the content and marketing that will move the needle in your business. Are you ready to learn more?  

        If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @sallyprosservoice.


        KEY EPISODE TAKEAWAYS 👇

        • What does the physical voice mean
        • What does the metaphorical voice mean
        • How to gain confidence in your own voice 
        • How to use your voice with your content 

        • SHOW RESOURCES 👇

          JOIN Speak Up for Your Business - https://sallyprosser.mykajabi.com/speak-up-for-your-business 

          CHECK out Sally's Website - www.sallyprosser.com.au

          FOLLOW Sally on INSTAGRAM - https://www.instagram.com/sallyprosservoice/  

          FOLLOW Sally on TIKTOK - https://www.tiktok.com/@sallyprosservoice 

          JOIN the Marketing Measurement for Beginners Workshop - https://sales.contentqueenmariah.com/measurement-queen 

          CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

          Find out more about how to WORK WITH US - www.contentqueenmariah.com

          Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


          ABOUT THE GUEST

          Sally Prosser is a holistic voice and public speaking coach, with a background in TV news reporting and PR.

          She works with business owners to help them find their voice and speak with confidence so they can show up for their audience.

          In 2020 she was named Young Entrepreneur of the Year for PR & Media in Queensland and has a TikTok following of more than 350K.


          If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

          Other than that, enjoy - chat next week 💕

          54 min
        • 144: How to write email subject lines that get opened

          The email subject line is your HOOK, your headline to encourage people to open the email and get the value. While some of us give SO much energy to our email newsletter, the subject line is actually the most important part! 

          If you have lower than average open rates, it is time to make a change! THIS is what we exploring in this episode. After testing and trialing, I have come up with the 15 things you can do to increase your email open rates! 

          If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


          KEY EPISODE TAKEAWAYS 👇

          • How we tripled our email open rate
          • The 15 things you can try to increase your email open rate
          • More on email marketing and how to strengthen your email strategy 
          • The industry standards 

          • SHOW RESOURCES 👇

            CHECK out the FREE Measurement Workshop - https://sales.contentqueenmariah.com/measurement-queen

            MORE Podcasts on Email Marketing - Episode 22 and Episode 102

            CHECK your open rate average - https://mailchimp.com/en-au/resources/email-marketing-benchmarks/

            CHECK your emails for spam - https://sendcheckit.com/email-subject-line-tester

            WANT your own content strategy? Let me help you - https://www.contentqueenmariah.com/content-marketing-strategy

            CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

            Find out more about how to WORK WITH US - www.contentqueenmariah.com

            Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


            If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

            Other than that, enjoy - chat next week 💕

            32 min
          • 143: How to build trust online with your personal brand | Petra Zink

            How can you build more trust online for your business? Well, let's think about it. Now more than ever before we are craving human connection. We associate human interaction with trust building. 

            If you have a business and are looking to build more credibility, authenticity and trust in your brand (because we know they also help us make sales), it is time to create more focus on your personal brand and the personal brand of those in your team. 

            People buy from people. We want to learn more about you and your expertise just as much as we want to learn about what you sell and your latest offering. Within this episode, you will gain so much insight into personal branding from expert Petra Zink! Get ready to start your new level of trust with your audience today! 

            If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @petra_zink.


            KEY EPISODE TAKEAWAYS 👇

            • What does a personal brand look like 
            • Why you need to start a personal brand now 
            • Where can you build your personal brand 
            • How a personal brand can elevate your business 

            • SHOW RESOURCES 👇

              FOLLOW PETRA on LINKEDIN - https://www.linkedin.com/in/petrazink/

              FOLLOW Petra on INSTAGRAM - https://www.instagram.com/petra_zink/

              JOIN the Marketing Measurement for Beginners Workshop - https://sales.contentqueenmariah.com/measurement-queen 

              CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

              Find out more about how to WORK WITH US - www.contentqueenmariah.com

              Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


              ABOUT THE GUEST

              Petra Zink is a certified Personal Branding & Digital Strategist, international Speaker & Consultant and most recently, the Author of the book “Trusted Authority”. Petra is specialised in helping professionals systemise, package and monetise their expertise so they can become the Trusted Authorities in their industry.

              She is the Founder of impaCCCt and The360Talent.Co - both companies are designed to future-proof individuals and organisations through coaching, training and keynotes that make long-lasting change.

              Petra is also the host of the Trusted Authority - The Podcast, a top rated Personal Brand Podcast show, official Forbes Coaches Council Member, and a regular contributor on forbes.com, the CEO Magazine, news.com.au and multiple podcasts.


              If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

              Other than that, enjoy - chat next week 💕

              56 min
            • 142: The 3 Elements to a Content Marketing Strategy

              Did you know there is more to a content marketing strategy than just the ACTUAL strategy part? Believe it or not there is a bit of pre and post work that needs to be done to make up what is the strategy! 


              That is what we will take you through, the 3 elements that make up the content marketing strategy to give you a clearer direction on how to get started!

               

              If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


              KEY EPISODE TAKEAWAYS 👇

              • What 3 elements you need to build a content marketing strategy 
              • How to do the research 
              • How to formulate the strategy 
              • What processes you need to execute 

              • SHOW RESOURCES 👇

                CHECK out the FREE Measurement Workshop - https://sales.contentqueenmariah.com/measurement-queen 

                DO the content channel quiz - https://sales.contentqueenmariah.com/content-quiz 

                WANT your own content strategy? Let me help you - https://www.contentqueenmariah.com/content-marketing-strategy

                CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                Find out more about how to WORK WITH US - www.contentqueenmariah.com

                Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                Other than that, enjoy - chat next week 💕

                22 min
              • 141: HOW to get more visibility/PR for your small business | Anna Scott

                When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels. 


                Getting THIS type of visibility allows you to be seen in different communities and different audiences! From podcast guests to Instagram lives, on this podcast episode you will get ALL the information you need to know about PR and visibility for you and your small business!


                If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @annascott.pr.


                KEY EPISODE TAKEAWAYS 👇

                • What does PR look like for small business 
                • How to get more visibility for yourself and business 
                • Where to get more visibility 
                • How to make a visibility/PR plan 


                SHOW RESOURCES 👇

                JOIN the WAITLIST for Anna's Program - https://view.flodesk.com/pages/6315974bc861f3e7c8c82079 

                FOLLOW Anna on Instagram - https://www.instagram.com/annascott.pr/ 

                CHECK Anna's Website - www.annascott.com.au 

                CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                Find out more about how to WORK WITH US - www.contentqueenmariah.com

                Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                ABOUT THE GUEST

                Anna is your go-to Visibility Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level.

                Using over a decades worth of experience in PR & Branding, with some of Australia’s biggest homegrown brands, coupled her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to increase their visibility and grow their audience, in a way which is down-to-earth, easy to follow, easy to implement and most importantly gets results.   

                If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.


                If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                Other than that, enjoy - chat next week 💕

                55 min
              • 140: The 3 things you should have in your marketing strategy

                Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now. 

                There are 3 main elements to a marketing strategy (in my eyes) that if any small business owner takes on, they will see results when implemented with consistency. That is what I am here to share. The 3 Cs to a marketing strategy! 

                If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


                KEY EPISODE TAKEAWAYS 👇

                • The 3 Cs to a marketing strategy 
                • What you need for each element 
                • How to use them in your business strategy 
                • Why you need these 3 elements 

                • SHOW RESOURCES 👇

                  CHECK out the Content Strategy FREE Workshop - https://sales.contentqueenmariah.com/DIY-Content-Strategy-Workshop

                  CHECK out this podcast about SELLING with CONTENT - https://www.contentqueenmariah.com/podcast/95 

                  WANT your own content strategy? Let me help you - https://www.contentqueenmariah.com/content-marketing-strategy 

                  CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                  Find out more about how to WORK WITH US - www.contentqueenmariah.com

                  Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                  If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                  Other than that, enjoy - chat next week 💕

                  28 min
                • 139: How a content channel can create connection and community | Julianna Coughlin

                  Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world. 

                  It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and have built so many connections and community from this space. We are here to share you how we do this. How we never run out of ideas and how we juggle multiple channels. 

                  If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @jellyanna_runs. 


                  KEY EPISODE TAKEAWAYS 👇

                  • How to run a podcast as a side hustle and passion project 
                  • How to juggle multiple channels 
                  • How content can create connection and community 
                  • How to think of content ideas when you create so much content 

                  • SHOW RESOURCES 👇

                    FOLLOW Julianna on Instagram - https://www.instagram.com/jellyanna_runs/

                    CHECK out her Harry Potter Podcast - https://linktr.ee/Puffcast

                    CHECK out her Into The Fold Podcast - https://linktr.ee/intothefold

                    JOIN our DIY Content Strategy Workshop - https://sales.contentqueenmariah.com/DIY-Content-Strategy-Workshop 

                    CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                    Find out more about how to WORK WITH US - www.contentqueenmariah.com

                    Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                    ABOUT THE GUEST

                    Julianna is a podcaster, runner, Harry Potter nerd (she's a Hufflepuff), demisexiual, dietitian, “spondy” and dog mom. Julianna lives on Cape Cod in Massachusetts with her pittie Myrtle. Her two podcasts, Puffcast (Your Harry Potter Happy Place) and Into the Fold (A Grishaverse Podcast), are independently produced by herself with her two best friends Mel and Geoff. By day, she works as a dietitian for the VA. When she’s not walking her dog, podcasting or talking Potter she can be found running. She has run two Boston Marathons and will be running the Chicago Marathon in fall 2022. She also has a chronic illness called Alkalizing Spondylosis (see “spondy” above) and is currently on the journey to finding her best treatment plan to combat this condition.


                    If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!


                    Other than that, enjoy - chat next week 💕

                    54 min
                  • 138: How do I know what to post on social media

                    Do you ever get to 5pm each day and think "shit I need to post on social media". 

                    As a business owner you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the content and you will NEVER have to stress about 5pm each day! 

                    If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.


                    KEY EPISODE TAKEAWAYS 👇

                    • The 4 pillars and how they work for social media 
                    • How to put together a basic social media strategy 
                    • How to create original content ideas
                    • How to never run out of content ideas

                    • SHOW RESOURCES 👇

                      CHECK out the Content Strategy FREE Workshop - https://sales.contentqueenmariah.com/DIY-Content-Strategy-Workshop 

                      The 4 Pillars Blog - https://www.contentqueenmariah.com/blog/the-types-of-information-you-want-to-provide-clients 

                      How to Never Run out of Content Ideas Blog - https://www.contentqueenmariah.com/blog/never-run-out-of-content-ideas 

                      CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog

                      Find out more about how to WORK WITH US - www.contentqueenmariah.com

                      Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah


                      If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

                      Other than that, enjoy - chat next week 💕

                      24 min

                    About The Content Queen Podcast

                    From the publisher's feed

                    The Content Podcast - Content Marketing, marketing and business!

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