The Content Queen Podcast

By Mariah MacInnesBusiness Marketing

The Content Queen Podcast episodes

March 03, 202018: Create a tone of voice to suit your audience!
In episode 18 comes from a question I got from a follower a few months back around "how to write and create content that will resonate and appeal to your target audience".
So I have identified some of the key things you can do to create tone for your followers! But what you need to remember is, market research is critical!
Some of the takeaways include:
Define your audience (do a profile on them)

For entrepreneurs, it will be you 5 years ago

Talk to your audience and gauge how they speak

Trial tone and see what people interact with

Define your tone - do that here!
Loads more info in this episode!
Show resources:
IGTV on my lessons working for myself for a week

Eleanor is my website designer and she is AMAZING

Lily is the money guru and one of my clients

Free tone guide, click above!

Writing quiz I mentioned!

My EVENT in Melbourne - March 29!! Content Strategy workshop

Latest blog from me! - new one every THURSDAY
Connect with me:
Instagram - @Contentqueen_mariah
Facebook
LinkedIn
28 min
February 24, 202017: How to start content creating without the overwhelm
In episode 17 it is all about combatting the overwhelming feeling of content creation and taking action. Yes it can be daunting when you are in business and you know content marketing is a strategy you need to implement, but you don't know where to start!!
So I have a step-by-step process on how you can make a fast start without feeling well over your head!
Some of the takeaways include:
Tips on how to form a strategy to help with your content marketing

Tips on how to make a start and research

Great lessons from myself and my business

Suggestions on what you can do without feeling overwhelmed

Loads more info in this episode! Thanks to my follower Eloise for asking this question!
Show resources:
More content from me on Content Marketing and Strategy

Hubspot and Hootsuite resources

Free template you can use for content planning

Gary Vee - Guide to repurpose

My EVENT in Melbourne - March 29!! Content Strategy workshop

Content to Launch package

Latest blog from me! - new one every THURSDAY
Connect with me:
Instagram - @Contentqueen_mariah
Facebook
LinkedIn
29 min
February 18, 202016: Finding more time in your business with Francesca Paschetta
In episode 16 it is all about TIME with Francesca Paschetta. If you are struggling to find time in your business for business development work (and just all the life stuff in general), you need to listen to this episode! Francesca shares her key time management tips to get you into a better mindset around time and to focus your energy where it needs to be.
Some of the takeaways include:
Tips on how to get time goals (and how these can help in bizz)

Tips on how to create MORE content to develop your business

Great reflecting techniques

Francesca's FAV time saving tip
Show resources:
Self worth IG post

IGTV - Content Queen next steps

Toggle - time recording app

Francesca - LinkedIn

Francesca - Instagram

Francesca FREE training

Content to Launch package

Latest blog from me! - new one every THURSDAY
Connect with me:
Instagram - @Contentqueen_mariah
Facebook
LinkedIn
38 min
February 11, 202015: How content marketing can generate more sales plus execution tips!
Welcome to episode FIFTEEN of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode fifteen I go through how content marketing is used to sell!! Discussed in this episode is marketing funnels (simple I promise) and who to level up with your content so you can sell!! I also go through the little tactics you can use to start your content marketing journey!
Some of the takeaways include:
How content marketing is used to sell

What you can do to execute a plan

The tactics you can use for great content creating!
For more resources:
The four pillars of content - more info!
Gary Vee content guide.
Do you have an offer in 2020 but aren't sure how to sell it to your ideal clients? My Content to Launch package will be perfect for you!
Check out my latest blog!! (new one every Thursday)
Creating a voice for your business - Free guide I mentioned!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
27 min
February 04, 202014: How to NEVER run out of content ideas
Welcome to episode FOURTEEN of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode fourteen I give you some juicy tips on how to NEVER EVER run out of content ideas... and I mean it.
Really it stems off my fav 4 content pillars (you know I love them), which I create to help you never run out of content!!
I have also added some tips on how to not only connect with your audience but to use them to form your content. But for those who don't have a massive following just yet, I have tips for you too!!
Some of the takeaways include:
How to use the 4 content pillars to never run out of content

How to use online platforms and services for content ideas

How to create content with purpose that helps you be consistent as well
For more resources:
The four pillars of content - more info!
Gary Vee content guide.
Do you have an offer in 2020 but aren't sure how to sell it to your ideal clients? My Content to Launch package will be perfect for you!
Check out my latest blog!! (new one every Thursday)
Creating a voice for your business - Free guide I mentioned!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
33 min
January 28, 202013: Am I ready to hire a content writer? How do I find the 'one'?
Welcome episode THIRTEEN of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode thirteen I answer the question... Am I ready to hire a content writer? How do I find the 'one'?
So, you will know if you're ready when you look at your content. Are you being consistent, are you getting the type of engagement you want with your content. There are a few questions you need to ask yourself before you know if you are ready and 9 times out of 10 you will be! But how do you find the right one?? Well, listen to the pod and you will know how, but I will give you a hint, they SHOULD know content marketing!!
Some of the takeaways include:
What a content writer/content marketer can do for you

How do know if you need one

How you find the right one
For more resources:
Follow me on TikTok! @contentqueen_mari
Do you want to start educating your target audience? Do you want to level up your content? Join me and my EDUCATE package!
Check out my latest blog!! (new one every Thursday) (HOW TO USE CONTENT TO PROMOTE YOUR BUSINESS AND 2020 OFFERS)
Creating a voice for your business - Free guide I mentioned!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
24 min
January 21, 202012: The ultimate check to make your content stand out above the rest!
Welcome episode TWELVE of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode twelve I answer the question... "how does my content stand out above the rest".
So to stand out above the rest there isn't one golden answer to this.

There are many things you need to do to stand out. But I think what you need to realise it, you won't reach everyone.

Not everyone will resonate with you. That's okay because if you try to be good to everyone, you are good to no one right?? BUT don't stress I have some very great tips you can use to start levelling up in your content!
Some of the takeaways include:
A checklist you can use to action in your business around your content

Some help so you never run out of content ideas

Out of the box ideas to create engaging content
For more resources:
The four pillars of content - more on this!
Marketing School Podcast
Ubersuggest - Niel Patel
Do you want to start educating your target audience? Do you want to level up your content? Join me and my EDUCATE package!
Check out my latest blog!! (new one every Thursday) (HOW TO USE CONTENT TO PROMOTE YOUR BUSINESS AND 2020 OFFERS)
Creating a voice for your business - Free guide I mentioned!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
37 min
January 14, 2020 11: How to write killer captions for Instagram with Ela Muzar Creative
Welcome episode ELEVEN of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode eleven I have the amazing Ela join me from Ela Muzar Creative to talk about all things content, social media and especially Instagram (her IG is amazing)!
She gives some amazing tips and tricks around creating the perfect captions of Instagram and also explains the importance of using content to develop your business (yes girl, thank you!).
We discuss:

- How to hook your audience using IG captions
- How to generate topics for your content
- The types of themes you should have in your social media content
For more resources:
DONATE TO HELP AUSTRALIA WITH THE RECENT BUSHFIRES!
Do you want to start educating your target audience? Do you want to level up your content? Join me and my EDUCATE package!
Check out my latest blog!! (new one every Thursday) (HOW TO USE CONTENT TO PROMOTE YOUR BUSINESS AND 2020 OFFERS)
Creating a voice for your business - Free guide I mentioned!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
38 min
January 07, 202010: Why you should hire a content writer/marketer in 2020
Welcome episode TEN of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode ten we go through the reasons why you should hire a content writer in 2020.
These include:
Consistency

Purpose around content

Saves time

Helps to build loyalty

Helps to build your search engine presence

Helps you SELL!
For more resources:
DONATE TO HELP AUSTRALIA WITH THE RECENT BUSHFIRES!
Do you want to start educating your target audience? Do you want to level up your content? Join me and my EDUCATE package!
Check out my latest blog!! (new one every Thursday) (HOW TO USE CONTENT TO PROMOTE YOUR BUSINESS AND 2020 OFFERS)
Creating a voice for your business - Free guide I mentioned!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
21 min
December 30, 2019 9: How I managed to work 150+ writing jobs in 2019
Welcome episode NINE of "Life as a Freelance Writer"! This is a podcast all about CONTENT creating!!
So whether you are a writer or a business owner, you are going to get A LOT out of this podcast.
Episode deeets:
For episode nine I do a review on 2019 AND tell you how I managed to get 150 + jobs in 2019!!
It was great to reflect as I tell you ALL about my 2020 goals!!
For more resources:
Miracle Equation Book
Fiverr - where I got the first of my jobs
Pinterest Board
Check out my latest blog!! (new one every Thursday) (HOW TO USE CONTENT TO PROMOTE YOUR BUSINESS AND 2020 OFFERS)
Creating a voice for your business - Free guide I mentioned!
Work with me on a strategy that screams KILLER content!
Please check out my website www.contentqueenmariah.com! Want me to join your pod??? Message me on any of my platforms below!
You can read more information on everything you need to know about the writing form OR you can message me and we can have a chat about your writing plans and goals!
I can't wait to deliver more to you!! In the meantime, please follow me on social media!
Instagram
Facebook
LinkedIn
Much love!! xx
21 min