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You know what day you post about what, right? Great. You are organised and you are creating content for your business.
But without a strategy it is just a posting plan. It is just a system.
When you know the foundations, it is strategic, that is called marketing! What do you need to be more strategic? Let me break it down for you in this episode of The Content Queen Podcast.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ The foundations to a content strategy
✨ Why your posting plan isn’t a strategy
✨ How to start being more strategic
SHOW RESOURCES 👇
JOIN us in Content Bootcamp LIVE round from end of August (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp
LISTEN to this episode “280: How to get people to buy your products through content” - https://www.contentqueenmariah.com/podcast/280
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Have a content problem?
Time, consistency, knowledge, engagement, budget?
I have the answers to your problems. I will take you through 5 different problems and how to "fix" them.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ The 5 content pains and how to overcome them
✨ The answers to you content problems
✨ How to manage business ownership and marketing
SHOW RESOURCES 👇
CHECK out the workshop in Latrobe City - https://www.eventbrite.com.au/o/latrobe-city-council-9012674168
CHECK out the workshop in Baw Baw - https://www.bawbawshire.vic.gov.au/Events-Calendar/BBSC-Business-Bang-for-your-buck
JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
What is more powerful than your email list, social media content and blog articles as a small business owner?
Earned media.
So if borrowed media are your socials, owned media is your website, email list etc, paid media is your advertising, earned media is all the coverage you get from OTHER people.
Think podcast interviews, news articles, media attention.
How do you get it? What if you don’t have any connections?
All those questions are answered by PR expert, Cassandra Hili from the Curated Agency.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @cassandra.hili.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ How to get the attention of a journalist
✨ How to get creative with your pitch ideas
✨ One thing you can do as soon as you finish listening to get the ball rolling
SHOW RESOURCES 👇
CHECK out Cassandra’s website - www.curatedagency.com.au
FOLLOW the agency on Instagram - instagram.com/curated_agency
FOLLOW Cassandra on Instagram - instagram.com/cassandra.hili
Want to build a content strategy to market to your customers? Download my audio guide - http://sales.contentqueenmariah.com/content-guide
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST 👇
Cassandra Hili is the founder and director of Curated Agency, an award-winning Sydney-based public relations firm formerly known as Millennium Communications. Since launching the agency in 2016 at the age of 22, Cassandra has become a leading voice in Australia's PR landscape, specialising in hospitality, lifestyle, beauty, and expert services. Her agency is renowned for crafting bold media strategies that secure impactful coverage across top-tier outlets, including Forbes, Broadsheet, and The Daily Telegraph.
Cassandra's journey into entrepreneurship began at 17 with a personal blog detailing her health and fitness transformation, which garnered over 250,000 followers across platforms. This early success in building an authentic personal brand laid the foundation for her PR career. Under her leadership, Curated Agency has evolved into a multidisciplinary team, delivering tailored campaigns that resonate with modern audiences.
Beyond her agency work, Cassandra is passionate about empowering individuals to shape their own narratives.
Ever thought “I should start a YouTube”...
Let me play devil's advocate.
I will never say “don’t”. But I will always question those who say “you should” do this, based only on their own experience.
So - let’s break it down, what about YouTube, should we all be on this platform that has more than 2.7 billion monthly active users?
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ The 3 things you need to know before starting YouTube
✨ How to know if YouTube is right for you
✨ Why you should (and shouldn’t) start on YouTube
SHOW RESOURCES 👇
Want to build a content strategy to market to your customers? Download my audio guide - http://sales.contentqueenmariah.com/content-guide
Need support starting a YouTube? Join my 14 business day “Ask Me Anything” group - https://sales.contentqueenmariah.com/checkout-whatsapp
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Content doesn’t work for me…
I know - because you haven’t found the right plan for you. Do you know what content you like? Do you know what your audience likes? What is your point? Your goal? And do you believe in yourself?
Let’s unpack it more.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ The 3 things that make your content “work”
✨ How to create your own unique content
✨ What is the point of showing up and marketing yourself
SHOW RESOURCES 👇
Check out my “mindset” based podcast if you feel like you are the problem - https://www.contentqueenmariah.com/podcast/277
Want to build a content strategy to market to your customers? Download my audio guide - http://sales.contentqueenmariah.com/content-guide
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
What is customer experience (CX) and why should we care?
This week I’m joined by Brittany Fox, tech founder and CX expert, to talk about the biggest conversation happening across enterprise businesses right now - and how small business owners can use this to their advantage.
Brittany shares why visibility is everything when it comes to your customer journey and how you can strengthen your customer experience from the minute you stop listening! .
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @cx_with_britt
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ What customer experience actually is (and why it matters)
✨ How to fix content chaos with visibility
✨ Why broken digital journeys cost you money
✨ What “functional CX” means for content and conversions
✨ How to prep your business for AI (without losing your brand tone)
SHOW RESOURCES 👇
Follow Britt on LinkedIn – https://www.linkedin.com/in/brittanynfox/
Check out Nevam – https://www.nevamcx.com/
Read Britt’s Substack – https://open.substack.com/pub/cxwithbritt/p/your-next-customer-isnt-human-why
Connect with Britt on Instagram – https://www.instagram.com/cx_with_britt/
Find out more about how to WORK WITH US – www.contentqueenmariah.com
Connect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariah
If you like this episode, don’t forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy – chat next week 💕
ABOUT THE GUEST
Brittany Fox is the Founder and CEO of Nevam, a platform built to help teams visualise, prioritise, and fix broken customer journeys - fast.
After leading marketing execution for brands like GAP and consulting at Deloitte, she kept seeing the same problem: businesses had no way to see the entire customer journey in one place.
Nevam was born from that frustration - and from her kitchen table, during maternity leave.In just 12 months, Nevam was selected by Techstars, built an MVP in 12 weeks, and signed its first enterprise client before launch. Britt is now on a mission to bring clarity and action to the chaos of CX, helping brands create seamless, human-first experiences.
You might be marketing to your customers wrong.
That is because you haven’t thought about the stage of their journey they are on.
Find out where your customer is at and marketing to them becomes a whole lot easier.
I saw this great TikTok video explaining this, so I wanted to share it with you!
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ The 4 types of customers
✨ How to market to these types of customers
✨ What types of content to use
SHOW RESOURCES 👇
The inspiration and information from this episode came from Adam Benjamin - https://linktr.ee/adamcbenjamin
Want to build a content strategy to market to your customers? Download my audio guide - http://sales.contentqueenmariah.com/content-guide
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
What is happening with Meta?? What will running ads look like in this AI led world.
We are talking about it. Ads strategist Ashley Boston is here to shed light on the changes and what small business owners should be looking out for!
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @ashleybostonhq.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ What is happening in the world of Meta
✨ What content performs well on Meta
✨ What will AI do to Meta ads
SHOW RESOURCES 👇
PROMPT ASH MENTIONED (tailor it to what you need):
Create image pretend you're a TikTok beauty influencer with over 1 million followers. You are in your luxurious bathroom doing your skincare routine. Take a photo of this using an iPhone. Quality should be of an iPhone 14 or lower, it should not feel like a professional photoshoot. Pretend like you are posting this picture on your Instagram Stories. Use text overlay that says: the only product that actually makes my skin feeling fresh.
Listen to ep 147 with Ash for FB ads 101: https://www.contentqueenmariah.com/podcast/147
Check out Ash on Instagram - https://www.instagram.com/ashleybostonhq/
Find out how Ash can help you - https://www.ashleybostonhq.com/
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST
Ashley Boston is a Best Selling Amazon Author of How to Use the Power of Social Media, a Facebook Ad & Digital Marketing strategist for the past 10 years. Ash has worked with product-based business owners and course creators in helping them to get in front of their dream clients and scale their business to 6 & 7 figures using paid Facebook & Instagram Ads.
Ash lives in Sydney with her husband, her daughter and her fur dog Bentley.
We aren’t in 2020 anymore, first - thank god for that.
But it means content marketing has changed. It has evolved. What worked then (and in 2019 when I started Content Queen) is NOT the same.
Let’s talk about it.
I want to share who we now consume, how we trust and how we act!
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ How content has changed
✨ The 3 ways content marketing has changed in 6 years
✨ How you can change your content marketing to suit
✨ Why you might not have to change a thing
SHOW RESOURCES 👇
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Have you ever thought that maybe the reason your marketing isn't delivering you the results you want is because of your mindset?
Your confident?
Your belief?
I have seen how belief in yourself and the process of business has changed the way businesses show up and connect with their audience.
And I want to talk about it with you.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ The missing link in your marketing
✨ The resources to support you with your mindset
✨ The 3 elements to help you with your marketing mindset
SHOW RESOURCES 👇
Listen to 172: How to start creating content and a business with intuition with Laetitia Andrac: https://www.contentqueenmariah.com/podcast/172
Listen to 231: Feel the fear of posting content and do it anyway with Jess Soto-Ramiez - https://www.contentqueenmariah.com/podcast/231
Listen to 244: How to show up and feel authentically online with Zoe Boyce - https://www.contentqueenmariah.com/podcast/244
Listen to 233: Could your subconscious mind be holding you back online? with Gabby Pavlovic - https://www.contentqueenmariah.com/podcast/233
Listen to 252: How flow can help you create content in your business with Alex Bakowski - https://www.contentqueenmariah.com/podcast/252
Listen to 254: Why putting energy into your content matters with Cressida Pollack - https://www.contentqueenmariah.com/podcast/254
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
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