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Just came back from 2 months in Southeast Asia and let me tell you... their marketing and business approaches are interesting! I wanted to share some with you.
While exploring Vietnam and the Philippines, I couldn't help but notice so many creative forms of marketing and just how they connect with customers.
From tour guides who take your phone underwater to capture perfect snorkeling photos (so you can just enjoy the experience!) to fun ways businesses encourage reviews... we can learn from what I saw!
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
GET YOUR TICKET TO GOOD CONTENT MARKETING
KEY EPISODE TAKEAWAYS 👇
✨ The power of reviews and feedback - how Southeast Asian businesses creatively incentivize reviews
✨ Why WhatsApp is transforming customer engagement (and how to adapt this for your business)
✨ How to add more novelty and fun to your marketing approach
✨ Why the sale is just the beginning of your customer relationship
SHOW RESOURCES 👇
GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guide
WATCH what I learnt about marketing and business in South America - https://www.instagram.com/reel/C5xeMbOJQ5_/
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Looking to try some fun and creative ways to market your business?
What if your next marketing strategy was something a little different?
In this episode, I chat with branding expert and graphic designer Joe Barron, about an outside-the-box marketing idea that can help small businesses stand out.
We explore how merchandise - from pens to hoodies - can become a powerful brand awareness tool, plus how to do it in an affordable and strategic way.
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @brandedbaron
GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARS
KEY EPISODE TAKEAWAYS 👇
✨ How small businesses can use merch for brand awareness
✨ Why low-cost, high-impact physical products (like pens or stickers) can work
✨ The difference between merch to sell vs. merch to give away
✨ Creative ideas for turning everyday items into a marketing tool
SHOW RESOURCES 👇
CHECK out Joe’s website - http://www.brandedbaron.com
FOLLOW Joe on TikTok - https://www.tiktok.com/@brandedbaron
FOLLOW Joe on Instagram - http://instagram.com/brandedbaron
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Follow us on TIKTOK - https://www.tiktok.com/@mariahcontentqueen
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST
Joe Baron is a New York City-based branding expert and the driving force behind Branded Baron, his boutique design and marketing agency. With a background in graphic design and hands-on experience in screen printing, Joe has honed his craft across every stage of brand development. His expertise has led him to work on creative projects for powerhouse brands like Harley-Davidson and Foot Locker, equipping him with deep industry insights on branding, design, and business growth.
AI generated content… are you seeing it?
Yeah - it can be hard to tell the difference. Kinda scary!
Does this mean eventually mean... AI will scroll for us?
Do we need to be on social media?
Social media is about SOCIAL - so yes while AI can save us time, we need to be mindful of the CONNECTION we are building.
I want to talk about it. I also want to talk about why LONG FORM content is QUEEEN in this online space too!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah.
GET YOUR TICKET TO GOOD CONTENT MARKETING
KEY EPISODE TAKEAWAYS 👇
✨The 3 things you can to do be “better than AI”
✨What does AI social media managers mean for the industry
✨Why long form content is QUEEN and why I HIGHLY suggest you think about it
SHOW RESOURCES 👇
GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guide
WANT to learn the right channel for your business - https://sales.contentqueenmariah.com/content-quiz
LISTEN to this podcast episode about being AUDABLE - https://www.sallyprosser.com.au/thatvoicepodcast/234
STUDY on social media, fans and creators - https://stateofcreate.co
LISTEN to episode 254 with Cressida Pollack - https://www.contentqueenmariah.com/podcast/254
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
"The more you know, the more you know what you don't know" - does this concept hold you back from being seen online?
When we gain knowledge, we often become more aware of what we don't know, leading to self-doubt and imposter syndrome.
But what if this is holding us back from creating the impact we're meant to have?
In this episode, I chat with behavioral scientist and impact expert Penny Lacasso about her groundbreaking research into why women struggle to identify as experts.
We dive into the four key themes from her "Hidden Figures" white paper and discuss how women can overcome these barriers to own their expertise. This is a must-listen for anyone building a personal brand!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @hackinghappyco
GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARS
KEY EPISODE TAKEAWAYS 👇
✨ Why we struggle to label ourselves as experts
✨ How to be more authentic online
✨ Advice for any entrepreneur building an online business and a personal brand
✨ How to use your voice for impact
SHOW RESOURCES 👇
CHECK out Penny’s website -https://hackinghappy.co/
FOLLOW her on LI - https://www.linkedin.com/in/pennylocaso/
CHECK out Penny’s Whitepaper - https://hackinghappy.kartra.com/page/hiddenfigures
DOWNLOAD the NO EXCUSES Cheatsheet - https://hackinghappy.kartra.com/page/noexcusescheatsheet
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Follow us on TIKTOK - https://www.tiktok.com/@mariahcontentqueen
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST
Penny Locaso is a highly credentialed behavioural scientist, impact expert and mentor with proven results for myself and thousands of women around the globe.
Hacking Happy Co was born out of my desire to blow up the echo chamber of the same voices shaping our future by providing more opportunities for diverse women, to confidently own their voice as an expert and become role models for the next generation of impact makers!
If you’re ready to turn your intentions into impact and start living your legacy by standing fully in your voice you’ve come to the right place with Penny.
Social media is changing - but isn’t it always? I recently got my Instagram account taken down, and I want to talk about it.
But remember, we are on BORROWED land… I want you to protect yourself and your business from these channels you have 0 control over.
Welcome aboard flight CQM222 (our LAST flight), I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.
Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.
This is week twelve - get ready, it is going to be a wild ride!
If you LOVED this part of your trip (the episode), make sure you share this with your friends!
GET YOUR TICKET TO GOOD CONTENT MARKETING
KEY EPISODE TAKEAWAYS 👇
✨The 3 things you can do to future-proof your marketing
✨How to not be at the mercy of an algorithm
✨Why you need a holistic content marketing plan
SHOW RESOURCES 👇
GET your hands on the FREE AUDIO GUIDE -https://sales.contentqueenmariah.com/content-guide
JOIN the campaign and get your passport -https://sales.contentqueenmariah.com/90days
Find out more about how to WORK WITH US - www.contentqueenmariah.com
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Treat your business like a business!
If you are a freelancer, VA or Social Media Marketer, you also need to show up online!
Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!
This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.
Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.
This is week eleven - get ready, it is going to be a wild ride!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @amyrposner.
GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARS
KEY EPISODE TAKEAWAYS 👇
✨ Do’s and Don’ts as a freelancer
✨ How to grow your business to avoid the feast and famine cycle
✨ Why you need to build an online presence
SHOW RESOURCES 👇
CHECK out Amy’s website - https://amyposner.com/complete-breakthrough-freelancer
FOLLOW her on IG - https://www.instagram.com/amyrposner/
FOLLOW her on LI - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/
JOIN US for the next 90 days! - https://sales.contentqueenmariah.com/90days
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Follow us on TIKTOK - https://www.tiktok.com/@mariahcontentqueen
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST
Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.
Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.
Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.
In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty.
Scrolling for content to engage in and all I see?
Promotion this, promotion that.
No wonder people are bored. Let’s talk about it and what you can do to be loud on social media without adding to the noise.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.
Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.
This is week ten - get ready, it is going to be a wild ride!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah.
GET YOUR TICKET TO GOOD CONTENT MARKETING
KEY EPISODE TAKEAWAYS 👇
✨What type of content works well on social media
✨How to still sell your products and services
✨Why this has GOT to change
SHOW RESOURCES 👇
GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guide
LEARN more about content funnel in this episode - https://www.contentqueenmariah.com/podcast/186
JOIN the campaign and get your passport - https://sales.contentqueenmariah.com/90days
WANT our content calendar with 2025 dates? Get out TRELLO strategy template and the AirTable calendar is FREE - https://sales.contentqueenmariah.com/content-template
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Business owner creating your own content?
It is time consuming, overwhelming and sometimes just not fun. I get it. Let me help you with intentional content in less time for more impact.
How does that sound?
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.
Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.
This is week nine - get ready, it is going to be a wild ride!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah.
GET THE FREE CONTENT AUDIO GUIDE HERE
KEY EPISODE TAKEAWAYS 👇
✨Sneak peek of episode 1 of the Content Audio Guide
✨Why you need a content marketing strategy
✨My own content marketing fail
SHOW RESOURCES 👇
GET your hands on the FREE AUDIO GUIDE - https://sales.contentqueenmariah.com/content-guide
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
Your brand is building a reputation whether you do anything about it or not.
So why wouldn’t you aim to have some level of control?
Join myself and Darby as we talk about building a brand (with impact) for 2025 and beyond.
This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.
Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.
This is week eight - get ready, it is going to be a wild ride!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @darbylyndon.
✨ GET YOUR TICKET TO GOOD CONTENT MARKETING ✨
KEY EPISODE TAKEAWAYS 👇
✨ What is a brand?
✨ What brand “trends” to look for in 2025
✨ How content marketing helps you build a brand
✨ How to find your unique edge as a business
SHOW RESOURCES 👇
CHECK out Darby’s website - https://www.darbylyndon.com/
FOLLOW her on IG - https://www.instagram.com/darbylyndon/
FOLLOW her on LI - https://www.linkedin.com/in/darby-lyndon/
JOIN US for the next 90 days! - https://sales.contentqueenmariah.com/90days
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Follow us on TIKTOK - https://www.tiktok.com/@mariahcontentqueen
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
ABOUT THE GUEST
Darby is a brand strategist, pasta lover, and small business cheerleader. Over the past 8 years, Darby has helped countless service-based businesses create strong, authentic brands that attract dream clients and position them as leaders in their industries. She’s all about strategy-led branding that reflects your vision, highlights your expertise, and helps your business grow without relying solely on referrals. Darby’s approach is warm, collaborative, and full of creativity, and she’s here to share her insights on building a brand that works as hard as you do.
New year. New trends. Who dis?
Let me share with you what I see to be the top content marketing trends of 2025.
Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.
While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle.
Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.
This is week seven - get ready, it is going to be a wild ride!
If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah.
GET YOUR TICKET TO GOOD CONTENT MARKETING
KEY EPISODE TAKEAWAYS 👇
✨The MAIN content marketing trends we will see in 2025
✨How to use these trends
✨How to decide which trend is right for your business
SHOW RESOURCES 👇
JOIN the campaign and get your passport - https://sales.contentqueenmariah.com/90days
WANT our content calendar with 2025 dates? Get out TRELLO strategy template and the AirTable calendar is FREE - https://sales.contentqueenmariah.com/content-template
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
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