Today's podcast might be construed to be "just for developers" but its actually valuable for Product Managers and Marketers as well to hear the benefits of cross-platform development. Its a little geeky but with solid tips!

Its an interview with James Montemagno of Xamarin a great cross platform development company. He covers the potential for reducing code time, maintenance time and importantly bug-fixing effort!

GoCatch is a taxi booking and payment Mobile App. Ned Moorfield is the CEO and Co-Founder of GoCatch and he's got some valuable insights in how to bootstrap a 2-sided market and how gamification was "game-changer" for their own growth and retention.

For full-details and transcript, checkout http://streethawk.com/blog

Steve Purdham shares 2 stories. His App we7 was sold to Tesco after building an audience of 3 million customers. They started at the same time as Spotify and he shares some of the key learnings from dealing with incumbent stakeholders and the massive money required.

His current App "3 Rings" and it links aged parents with their family via the "Internet of things". Its genius and simple - a great example of how the future is here.

You can find the full transcript at http://streethawk.com/blog/2015/04/if-your-app-disrupts-existing-markets-you-need-funds-to-shake-the-incumbents/

Brandon Cowan had his first Top 100 hit when he was 16 years old and has built an App company on top of that success with 4 Apps appearing in the Top 100, the best at #3.

Brandon shares his specific tips about App promotion and hustling without spending advertising money.

You can find the summary and transcript at http://streethawk.com/blog

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast:

Roger Killen is CEO of VitalPac, as App that is saving lives in hospitals. I'm always interested to interview B2B apps because I truly believe that its the second and more valuable wave in mobile App evolution.

Vitalpac is an example of this value: not just purely on a monetary level but value to the community.

For the scoring and full transcript go to the StreetHawk blog: http://streethawk.com/blog/

Independent Game developer Nathan Harper is the author of Formula Legend an F1 strategy game that is making a decent income for him on iOS and Android. Nathan chose to make it free to play and then inApp purchase - so that is no advertising! Hear his journey and wins/fails along the way.

For the scoring and full transcript go to the StreetHawk blog: http://streethawk.com/blog/2015/02/game-developer-learnings-mobile-user-acquisition/

Independent App developer Graham Dawson has been releasing Apps since 2009 and makes a living entirely from paid App revenue. Hear his lessons about inApp purchases, price setting, how he got featured by Apple multiple times and how he defends against competition. A great set of lessons for small developers. Graham's Apps include: Oz Weather, Sun Seeker, Moon Seeker, See Breeze, Climate Eye and Solace & Courage and astrology App: Astro Gold.

The full post and transcript are at: http://streethawk.com/blog/2015/02/getting-inapp-purchases-right-and-wrong/

In this podcast series we ask experienced Appreneurs for one success story and one fail.

In this episode of the Mobile Engagement Podcast:

Stephen O'Young is extremely humble but I think what the Tinybeans team has achieved is great. With high MAUs (monthly active user rates we explore how this happens and why the Tinybeans App has consistently high user ratings in the Appstore and Google Play.

Glen Coates is the CEO of Handshake.com who is driving mobile salesforce automation. He shares how their App onboards users "bottom-up" allowing instant experience of the power of the platform in stark contrast to what a Salesforce deployment may look like. Glen also has some great tips for anyone writing B2B Apps - there is much to learn about acquiring new customers here.

The full transcript and Mobile Engagement scores are at http://streethawk.com/blog/2015/02/2-user-acquisition-tips-for-b2b-mobile/

In this episode of Mobile Engagement Podcast: Ed Dowling, Co-Founder of App.io (was Kickfolio). App.io is a platform for App Developers to stream instances of their App in the cloud. Ed talks about how they "went-wide" initially and attracted thousands of App Developer customers to their platform but evolved to a product that delivered better revenues and provided greater value for their customers.

The transcript for the podcast is in the StreetHawk post: http://streethawk.com/blog/2015/02/app-ios-journey-to-a-valuable-customer-segment-after-dropping-10000-apps/