The Copernican Shift

Two customer experiences for the price of one today. First, the thrilling conclusion of my Lovesac Sactional purchase. And second, a fascinating Twitter experiment that uncovers a brilliant, and surprising, Subaru social media marketing effort.

Marketers can learn a lot from software code management. Really. In our first episode of 2021 we look at how to use proven concepts from DevOps, to automate real 1:1 relationships with our customers. It's all about scale and automation — with a personal touch.

The past year massively disrupted the way we work. So, what happens next? Is this the new normal? Do we go back to how it was before? Or a mixture of both? We talk about the future of work, and why the 2020s could be the dawn of a business renaissance. It's Prediction Week, on the CXM Experience.

Prediction Week continues. Today it's all about conversational commerce — a customer-led, AI-driven experience that creates better sales engagement. It's the future of commerce, and you can learn about it here.

With 2020 in the rearview mirror, it's time to take a bold look forward. Let's dust off the Magic 8 Ball and see what's ahead of us for 2021. Today I look at Bitcoin and cryptocurrency. Is this a fad that will go the way of pet rocks and the Macarena? Or is it time for marketers to begin to look at cryptocurrency as the future of online payments? It's "Prediction Week" on the CXM Experience.